Master Ecommerce Keyword Tsvagiridzo Yakabudirira

  • Keyword research yakakosha kune SEO uye shanduko ye ecommerce.
  • Rongedza mazwi akakosha kuita generic, muswe murefu, ruzivo uye makiyi makiyi kuti awedzere maitiro awo.
  • Shandisa maturusi akaita seGoogle Keyword Planner, SEMrush, uye Ahrefs kuita tsvakiridzo yakakura.
  • Nehungwaru shandisa mazwi akakosha mumazita, tsananguro uye tekinoroji SEO.

Keyword Kutsvaga kweEcommerce

Paunenge uine e-commerce saiti, chinangwa chikuru ndechekuti vazhinji vangangove vatengi sezvinobvira kuti vaiwane zviri nyore. Izvi zvinowanikwa kuburikidza nea Yakagadzirwa-yakadzika SEO zano iyo inotanga nekupedza keyword research. Keywords ndiwo mazwi ayo vashandisi vanopinda mumainjini ekutsvaga kana vachitsvaga chaiwo zvigadzirwa, masevhisi, kana ruzivo.

Pakuita a inoshanda keyword research, iwe hausi kungovandudza iyo organic kusvika ye ecommerce yako, asi iwe zvakare unozonzwisisa zviri nani chinangwa chako chevateereri uye zvavanoda. Izvi zvinogona kushandura mukuwedzera kukuru mukati akakodzera web traffic uye, pakupedzisira, mukuru kutendeuka.

Keyword Research Inomborevei?

Nzira yekutsvaga mazwi akakosha
Nyaya inoenderana:
Nzira yekutsvaga mazwi akakosha

La keyword research Ndiwo maitiro atinoziva nekuongorora mazwi anonyanya kutsvagwa nevashandisi mumainjini ekutsvaga ane chekuita nezvigadzirwa kana masevhisi aunopa. Izvi zvinosanganisira ese ari maviri makiyi mazwi uye chaiwo mazwi makuru (anozivikanwa se refu muswe).

Semuenzaniso, kana iwe uine ecommerce zvemitamboSemuenzaniso, mazwi akadai se "shangu dzekumhanya" anogona kunge ari akajairika keyword, nepo mitsara senge "Nike inomhanya shangu dzevarume" ingave muenzaniso weiyo refu muswe keyword, iyo yakanyatsojeka uye ine mukana mukuru wekubudirira. kutendeuka.

Chii iwe chaunofanira kudzidza kuti uve eCommerce nyanzvi?

Mhando dzeMazwi Akakosha uye Mashandisiro Awo muChirongwa Chako

Mazwi akakosha anogona kukamurwa nenzira dzakasiyana, zvichienderana nebasa rawo uye nehunyanzvi. Pazasi, isu tinopaza iwo makuru marudzi emazwi akakosha kune chero ecommerce:

Generic Keywords

  • Iwo akafara uye akajairwa mazwi, se "sportswear" kana "teknolojia."
  • Kazhinji vane yakakwirira tsvaga vhoriyamu, asi yakakwirira makwikwi.
  • Ivo vakanaka pakuvandudza general kuonekwa ye ecommerce yako, kunyangwe ivo vasingagare vachivimbisa yakakwirira kutendeuka mitengo.

Muswe Wakareba Keywords

  • Aya ndiwo mitsara yakananga se "tenga shangu dzakachipa dzekumhanya muMadrid."
  • Vane vhoriyamu yakaderera yekutsvaga, asi nhanho ye kutenga chinangwa yakakwirira, inovaita inokosha kuitira kutendeuka mazano.
  • Iwe unofanirwa kuvatarisa pamapeji chaiwo echigadzirwa kana zvikamu.

Informative Chinangwa Keywords

  • Aya ndiwo mazwi anoshandiswa nevashandisi pavanotsvaga kudzidza zvakawanda nezvenyaya, se "zvakanakira kupfeka shangu dzekumhanya."
  • Iwo akanakira mazano content, zvakadai sezvinyorwa zveblogi kana mazano.

Brand Keywords

  • Yakatarisana nezita rechiratidzo chako kana zvigadzirwa zvaunopa, se "Adidas sneakers."
  • Vanobatsira kubata vanoshandisa kujairana nebhizinesi rako.

Zvishandiso zvakakosha zvekuitisa Keyword Research

Kuti uite ongororo inoshanda, iwe unozoda maturusi ehunyanzvi anokupa ruzivo rwakadzama nezve tsvaga mavhoriyamu, makwikwi nemamwe mazwi akakosha. Dzimwe sarudzo dzinokurudzirwa ndeidzi:

  • Google Keyword Kuronga: Icho chishandiso chemahara chinokutendera kuti uone akakurumbira mazwi ane chekuita ne ecommerce yako. Mamwe mashoko.
  • SEMrush: Inopa kuongorora kwakadzama kwemazwi akakosha, maitiro uye nzira dzemakwikwi.
  • Ahrefs: Yakanyanya kubatsira pakutsvaga mikana keywords uye kuita ongororo yemakwikwi.
  • MhinduroThePublic: Yakanakira kuongorora inowanzo bvunzwa mibvunzo uye mazwi akareba emuswe ane hukama kune zvigadzirwa kana masevhisi ako.

Google Keyword Planner

Maitiro Ekushandisa Makiyi muEcommerce yako

Paunenge uchinge uine rondedzero yemazwi akakosha, zvakakosha kuti uaite zvine hunyanzvi mune yako ecommerce:

  • Category Optimization: Ita shuwa kuti unopa chaiyo, yakakosha kiyi kiyi kune yega chigadzirwa chikamu. Semuyenzaniso, pachinzvimbo chekupa chikwata zita rekuti “Sportswear,” shandisa “Women’s Sportswear” kuti zvinyatsojeka.
  • Mazita uye Tsananguro dzeMeta: Sanganisira iwo makuru mazwi mumusoro wepeji, tsananguro yemeta uye misoro (H1, H2, nezvimwewo).
  • Tsanangudzo Yechigadzirwa: Wedzera akakodzera mazwi akakosha organically mune tsananguro yechigadzirwa chimwe nechimwe. Rangarira kuratidza akasiyana maficha echinhu kukwezva vatengi vakawanda.

Basa reMakiyi muTekinoroji SEO

Pamusoro pekugadzirisa zvirimo zvinoonekwa, mazwi akakosha anoitawo basa rakakosha muhunyanzvi SEO hweecommerce yako:

  • MaURL ane hushamwari: Sanganisira mazwi akakosha mumaURL ekuvandudza kukambaira nekunzwisisa kwavo nemainjini ekutsvaga.
  • Alternative Text: Shandisa mazwi akakosha mumifananidzo alt zvinyorwa kuti uvandudze kuwanikwa kwavo uye nekuona kutsvaga SEO.
  • Interlinking: Shandisa mazwi akakosha mune zvemukati zvinongedzo kuvandudza kufamba uye mushandisi nguva yekugara.

Rangarira kuti tsvakiridzo yemazwi akakosha haifanire kunge iri basa renguva imwe chete, asi chiitiko chinoenderera. Sezvo kutsvaga maitiro uye zvinodiwa nevatengi, kuchengetedza zano rako rakagadziridzwa zvinokutendera kuti ugare wakakodzera uye uchikwikwidza mumusika we ecommerce.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
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  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
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