Zvikonzero zvikuru nei Ecommerce inogona kukundikana
Kutanga e-commerce bhizinesi paInternet zvinogona kuve nyore uye zvinokwanisika. Nekudaro, kuita kuti chitoro chepamhepo chibudirire zvinoda a yakanyatsorongeka zano, mari yakakodzera uye a ruzivo rwakadzama yemusika wedhijitari. Muchikamu chino, tichatarisa zvakadzama pane Zvikonzero zvikuru nei Ecommerce inogona kukundikana uye maitiro ekuzvidzivirira, kubatanidza maitiro anonyanya kukurudzirwa nenyanzvi muchikamu.
Kwete kuisa mari yakakwana
Vhura online chitoro ne mari shoma shoma Zvinogoneka nehunyanzvi, asi hazvirevi kuti zvakakwana kuvimbisa kubudirira. Kungofanana nechero bhizinesi remuviri, e-commerce inoda kugara ichijairwa mari kuti ivandudze chimiro chayo chehunyanzvi, kushandisa nzira dzekushambadzira dzedhijitari, kuhaya vashandi vanokwanisa uye kumisa mibatanidzwa yakavimbika.
Mukuwedzera, iyo bhajeti inofanirwa kuvhara zvinotevera zvakakosha nzvimbo:
- Webhu dhizaini nekuvandudza: Gadzira peji inoyevedza, inoshanda uye inofambiswa nefoni.
- SEO: Ita shuwa kuti saiti yakamira zvakanaka mumajini ekutsvaga. Tsvaga zvimwe nezvazvo mune yedu post yakatsaurirwa Chii chinonzi SEO chinzvimbo uye maitiro ekuchivandudza.
- Digital kushambadzira: Kusanganisira masocial media mazano, email kushambadzira mishandirapamwe uye yakabhadharwa kushambadzira.
- Logistics: Ita shuwa yekukurumidza uye inoshanda yekutumira sisitimu, inotsigirwa neyakanaka manejimendi software.
Pasina izvi mari inokosha, bhizinesi repamhepo rakatongerwa kukundikana, sezvo risingazokwanisi kukwikwidza zvinobudirira mumusika unowedzera wakaguta uye unoda.
Kushaikwa mukufamba kwemari
Un kusakwana kwekubuda kwemari Ndiyo imwe yematambudziko akajairika mune nyowani e-commerce saiti. Pfungwa iyi inoreva ku kufamba kwemari mukati nekubuda kwekambani. Kunyange chitoro chinogadzira kutengesa chinogona kutarisana nematambudziko emari kana mari ikasatarisirwa zvakanaka.
Kuti udzivise kudonha nekuda kwekushaikwa kwemari yekushandisa, zvinotevera zvinokurudzirwa:
- Ita fungidziro dzemari ichokwadi, tichifunga nezvese mari inotambirwa uye mari inoshandiswa.
- Gadzira zvibvumirano zvakanaka nevashambadziri, sekubhadhara kwakarembera pa30, 60 kana 90 mazuva.
- Deredza mari isingakoshi uye tarisa zviwanikwa pamabasa akakosha.
- Ongorora sarudzo dzekunze dzemari kuenzanisa mari munguva dzenhamo.
Kunzwisisa uye kutarisira cash flow Izvo zvakakosha kune kusimba kwemari kwechero Ecommerce.
Urombo hwekutarisira zvinhu
El Inventory Iyo mbiru yakakosha mu e-commerce mashandiro, sezvo ichibata zvakananga kugutsikana kwevatengi uye kugona kwechitoro kugadzira mari. Kusakwana kwekutonga kwezvinhu kunogona kuzviratidza munzira mbiri huru:
- Yakawandisa inventory: Inogona kutungamira kune capital zvisungo uye kuwedzera mari yekuchengetedza.
- Kupererwa nedura: Inogona kukonzera kurasikirwa kwekutengesa uye kuodzwa mwoyo kwevatengi.
Kuvimbisa a hutungamiri hunobudirira, maturusi uye mazano anogona kuitwa akadai se:
- Shandisa otomatiki inventory manejimendi software kuteedzera hesita uye kudzivirira kukanganisa kwevanhu.
- Gadzira chirongwa chekufanotaura chinodiwa chinoenderana nenhoroondo yedata uye mafambiro emusika.
- Gamuchira chete-mu-nguva-yekuchengetedza nzira (-nguva-in-nguva) kuderedza mari.
Yakarurama inventory management kwete chete chengetedza mari isingakoshi, asi inovandudza ruzivo rwemutengi nekuona kuwanika nguva dzose.
Kutyisidzira kwemakwikwi
E-commerce imusika unoyevedza, asi zvakare kukwikwidza zvikuru. Zvitoro zvakawanda zvepamhepo zvinokundikana nekuti vanotadza kuzvisiyanisa kubva kune vavanokwikwidza uye vanosarudza kutengesa zvigadzirwa zvegeneric zvakatozara pamusika.
Kutarisana nemakwikwi, zvinokurudzirwa:
- Kutsvaga niche: Nyanzvi mune yakasarudzika musika chikamu kwaunomira kunze kwemhando kana nyanzvi.
- Kuvaka brand yakasimba: Batanidza manzwiro nevatengi kuburikidza neyakasiyana kukosha chirevo uye yakasimba chinzvimbo.
- Ipa chiitiko chako pachako: Mutengi sevhisi uye kuvimbika zvinogona kuita sarudzo mukugadzira kudzokorora kutenga.
- Optimize logistics: Kuve nechokwadi chekuendesa nekukurumidza uye kwakavimbika kunogona kuita mutsauko wese.
Kana iwe uchida kudzidza zvakawanda nezve nzira yekushandisa social media sechombo chekumira kunze, tarisa yedu positi pa Iwo akanakisa social media mazano eCommerce.
Digital marketing kukanganisa
Kana vatengi vasingazive kuti chitoro chako chepamhepo chiripo, havazokwanisi kutenga kubva kwachiri. Apa ndipo pane digital marketing sechinhu chine simba chekukwezva tarisiro uye kuvashandura kuva vatengi vakavimbika. Zvisinei, haasi ose mazano ekutengesa anoshanda kana asina kunyatsorongwa.
Zvikanganiso zvakajairika zvinosanganisira:
- Kusina imwe nzira yakajeka zvemukati (blog, mavhidhiyo, vatungamiriri).
- Ignore the social media marketing.
- Kurerutsa kukosha kwe tsambambozha Marketing senzira yakananga nevatengi.
- Usadyare mari mukushambadzira kwakabhadharwa seGoogle Ads kana Facebook Ads kutyaira kutengesa.
Nekuronga kwakakodzera uye kuongororwa kwemusika nguva dzose, unogona kudzivirira zvikanganiso zvakaita kuti mamwe mabhizinesi akunde. Chimiro chakasimba uye nevatengi-centric mazano akakosha mukukwikwidza uye kukura munyika ine simba ye e-commerce.