Vatengi vanotenga zvigadzirwa zvekunyepedzera Ivo vangasarangarira mashoko aya seanoparadza nyika vachiziva. Nekudaro, kune avo vanokoshesa mhando dzepakutanga uye nyanzvi dzinoshanda nesimba kugadzira uye kutengesa zvigadzirwa zvechokwadi, kukunda kwepamutemo Belstaff, fashoni yemhando yepamusoro, chiitiko chakakosha. Kambani yakakwanisa kuvhara mazana e online zvitoro zvaipa fakes, achigadza muenzaniso mukurwisa rudzi urwu rwebasa risiri rapamutemo.
Pamusoro pekuvharwa kwezvitoro zvehutsotsi izvi, matare eUnited States akaraira kuti Belstaff iwane muripo we37 miriyoni euros mukukuvadza, kusimbisa kukosha kwekuchengetedzwa kwepfuma yenjere.
Basa reMarkMonitor mukurwisa manyepo
Kukunda kweBelstaff kungadai kusina kuitika pasina tsigiro ye MarkMonitor, mutungamiri mukudzivirira kwemhando uye chikamu cheThomson Reuters. Iyo kambani yakashanda pamwe neBelstaff kugadzira a chirongwa chakazara chekudzivirira pfuma. Urongwa uhwu hwaisanganisira zvese kubva pakunyoreswa kwezviratidzo kusvika pakugaro tarisa mapuratifomu epamhepo akazvipira kushambadzira zvigadzirwa zvemanyepo.
Mukati mehurongwa hwekubatana uku, matare eAmerica akapa mutongo wenhoroondo, achipa mhosva kune vakapara mhosva. kubhadhara makumi emamiriyoni emaeuro. Humbowo hwakapihwa naBelstaff hwaive hwakakosha: vakaona uye vakanyora a huwandu hwemawebhusaiti e676 akatyora kodzero dzavo.
Nzira itsva yemutemo
Elena Mauri, mukuru wedhipatimendi remitemo yeBelstaff, akataura kugutsikana kwake nemhedzisiro yakawanikwa. Mumashoko ake:
“Munhu wese paBelstaff arikufadzwa nemhedzisiro yemutongo uyu. Isu tinotenda kuti nyaya yedu yakaisa bara kumusoro, sezvo zvisati zvamboitika kuti mawebhusaiti akawanda anotyora akavharwa kamwe chete. Hapana yemawebhusaiti epamusoro makumi maviri akataurwa munyaya iyi achiri kushanda nhasi. "Izvi zvinoratidza kushanda kwemaitiro edu ekusashivirira pamaitiro asiri pamutemo."
Chirongwa chekudzivirira chaisanganisira nzvimbo yemawebhusaiti akashandisa zita Belstaff pamadomasi, pamwe nemamwe aiburitsa pachena manyepo. Mumwedzi isingasviki mina, kambani yakawana mibairo yakaisa a yakakosha muenzaniso kune mamwe ma brand emhando yepamusoro.
Iko kukanganisa kwe e-commerce pane yakasarudzika chikamu
Kutengeswa kwepamhepo kwemafashoni emhando yepamusoro kuri kuramba kuchikura pasi rese. Maererano nekuongorora kwakaitwa nekambani yekuongorora McKinsey, ne2025 zvinotarisirwa kuti zvemagetsi zvekutengesa zvichamiririra 18% yekutengesa kwepasirese kweumbozha. Boom iyi yakavhura mikana mitsva yechikamu, asi zvakare yakawedzera njodzi yekunyepedzera.
Gavin Haig, CEO weBelstaff, akataura nezve kukosha kwe e-commerce yemhando iyi:
"E-commerce yanga yakakosha mukukura kwemhando yedu. Nekudaro, isu tinonzwisisa kuti nemabhenefiti aya anouya nematambudziko, semhedzisiro yekunyepedzera. Kubva pakutanga, takashanda nesimba kuchengetedza vatengi vedu uye rudzi rwedu, rwakavakwa zvine hunyanzvi kwemakumi emakore. "
Uyezve, kuzvipira kwaBelstaff kune hunyanzvi hwedhijitari hakuna kungobvumidza wedzera kuvepo kwako online asiwo kushandisa michina yemhando yepamusoro kurwisa mabasa asiri pamutemo.
Kubvisa network dzekunyepedzera
Chimwe chezvinhu zvinonyanya kukosha zvechiitiko chacho hukuru hwekushanda. Kutenda kuMarkMonitor zvishandiso, kupfuura 3.000 mawebhusaiti vaitengesa zvigadzirwa zvemanyepo zveBelstaff. Pakati peizvi, kupfuura 800 dzaitungamirirwa nemunhu mumwe chete iri muChina, ichiratidza kuomarara kwezvimiro zvinoshanda kuseri kwezviitwa zvisiri pamutemo izvi.
Iyo tekinoroji yepamusoro kuseri kwekuonekwa uku kwakaita kuti zvikwanise kuongorora zvinhu zvakakosha senge magadzirirwo emapeji ewebhu anokanganisa y masystem ako ekubhadhara. Ongororo iyi haina kungobatsira kuziva avo vane mhosva chete, asiwo yakaburitsa humbowo hunogutsa hwakapihwa mudare.
Kutevera mutongo uyu, Jerome Sicard, Regional Director weSouthern Europe kuMarkMonitor, akati:
"Mutongo uyu unotumira meseji yakajeka kune vanotyora pamhepo uye unosimbisa kukosha kuri kukura kwekuchengetedza mhando munzvimbo dzedhijitari. Mhosva yeBelstaff yakasarudzika nekuti nhamba inoshamisa yemawebhusaiti akaonekwa ndokuendeswa kunotongwa.”
Kubva ipapo, kubviswa kwehunyengeri kwakabvumira Belstaff kuchengetedza yayo online kupa nenzira yakavimbika uye yakachengeteka.
Njodzi dzekutenga zvigadzirwa zvemanyepo
Kune vatengi, tenga zvigadzirwa zvekunyepedzera Inogona kuita senge sarudzo yakachipa, asi kazhinji inosanganisira njodzi dzakakura. Kubva pasi pemhando yezvinhu zvinogona kuva nengozi kune hutano kune mukana wokuva anobatanidzwa muzviito zvisiri pamutemo, migumisiro yacho inoshungurudza.
Nekune rimwe divi, kutenga manyepo kunokanganisa zvakananga mhando dzemhando, kuderedza mari yavanotambira uye kukanganisa vatengi. jobs and the innovation. Muzviitiko zvakanyanyisa, nzira dzekutengesa dzenhema dzinopawo mari masangano asiri pamutemo.
Matanho emutemo anopikisa manyepo
Munyika dzakawanda, mitemo yekurwisa manyepo yakaomeswa. Semuyenzaniso, muEurope Chinyorwa 274 chePenal Code inogadza zvirango zvakakomba kune avo vanogadzira, vanopinza kana kutengesa zvigadzirwa zvemanyepo nechinangwa chekutengesa. Aya matanho anotsvaga kwete kungoranga avo vane mhosva yakananga, asiwo kutumira meseji yakasimba kune vatengi nezve kukosha kwekutsigira zvigadzirwa zvechokwadi.
Pamusoro pezvo, e-commerce mapuratifomu ari pasi pekumanikidzwa kuita proactive yekuona masisitimu anodzivirira kutengeswa kwezvigadzirwa zvemanyepo. Vamwe vanoshanda, vakaita seBelstaff, vari kutoshanda nesimba pamwe nemisika kuti vadzimise kunyumwa mazita.
Kunyangwe kufambira mberi, zvakakosha kuti ma brand arambe akasvinura uye atore nzira yakazara inosanganisa michina yemhando yepamusoro game zviito zvepamutemo, sezvakaita Belstaff.
Mhosva yeBelstaff muenzaniso wakajeka wekuti kuzvipira, maturusi akakodzera uye chiono chenguva refu chinogona kubereka chibereko chakakosha mukurwisa kunyengedza. Iyo haingo chengetedza mhando yako chete, asiwo vatengi vari kutsvaga echokwadi, emhando yepamusoro zvigadzirwa.