E-commerce mukana kuti vatengesi vakawanda vepamusoro vanga vasingadi kushandisa, kunyange zvazvo mienzaniso yakadai se Prada inovavarira kune e-commerce ratidza kugona kwavo. Nekudaro, nemusika wakaiswa kuti ukure, tsvagiridzo nyowani inoratidza kuti nekuda kweruzivo kubva ku zviitiko zvepamhepo zvevatengi vako, mhando dzemhando yepamusoro dzine mukana wekudzidza nezve 80% yevatengi vavo vari muchitoro nemazita.
Tsvagiridzo ye "Digital Frontier", yakaitwa neContatlab yakabatana neExane BNP Paribas, inoratidza kuti mabhureki anofanirwa kushanda nesimba kuti abate mikana. Ecommerce yekubatana nezvako zvitoro kana zvasvika pakupa ruzivo rwekutengesa uye online marketing yakabatanidzwa.
Chirevo chinoratidza izvo vatengi vanogona kubatika manhamba Ivo vanomiririra 27% yemari muchitoro uye ingangoita matatu-makota e-e-commerce mari. Makasitoma aya anewo a Multi-channel chiitiko inenge 50% yakakwirira kudarika muzvitoro zvine vatengi vakasiyana, izvo zvinogona kukwidziridzwa ne kushambadzira automation.
Sekureva kwaMassimo Fubini, CEO weContatlab, mhando dzemhando yepamusoro dzinofanirwa kushandura maonero avo uye kuvhura magonhi kune zvakanakira mabhenefiti. kuita nevatengi vedhijitariKubata uku kuri kushandura indasitiri yeumbozha uye, nekuda kwekusimuka kwe Ecommerce zvishandiso, mabhureki ane data inogoneka pane iyo online maitiro yevatengi vako.
Izvi zvinovatendera kuti vazive 80% yevatengi muchitoro nemazita. Kubudirira kwe luxury brands zvinoenderana nekugona kwako kutora mukana we digital profiles uye kutenga zvisarudzo, nechinangwa che vagadzirise kukuzvipira and the advanced personalization neAI.
Vatengesi vepamusoro vaigona kuwana zvimwe zvekutengesa kuburikidza nekutora kwevatengi vasingazivikanwe, zvichivatungamira kuhukama hwakazvipira mumatanho akasiyana uye kudzivirira Zvikonzero zvinodzivirira kubudirira kwechitoro chendanetiKana mabhureki akafuratira nzira dzepamhepo dzinodyidzana nevatengi, vanenge vachirasikirwa nemukana wekuwana a maonero akajeka eprofile yako, maitiro avo uye zvavanoda.
Luxury mapuratifomu anoisa mwero
MyTheresa Yakazvimisikidza seimwe yeakanakisa sarudzo dzekutenga emhando yepamusoro mhando pamhepo, ine kufukidzwa kwenyika uye kukurumidza kutumira iyo inosvika muSpain mukati menguva dzakasimba kwazvo. Mukufarira: webhusaiti yavo inowanikwa pa español, yakanakira vatengi vasingatauri Chirungu. Cons: haina kupa mubhadharo wechikamu.
Farfetch Iyo inomira kunze kwekusvika kwayo kwepasirese uye katalog yeanopfuura chiuru mabhureki, anosvika anenge nyika mazana maviri. Mukufarira: inobatanidza zvakaoma-ku-kuwana-mhando uye a chikamu chechipiri. Against: the mutengo unogona kusiyana nehukuru.
LuisaViaRome inosanganisa nhaka uye chirevo chemazuva ano nechipo chakakura kwazvo, kunyanya che Italian brands, uye anozvirumbidza pamusoro kukurumidza kutumira uye kudzoka. Against: its mobile version inogona kuvandudzwa.
Amazon Luxury Stores bheji pane imwe kunyatsosarudzwa uye yakawedzera premium interface, nekuenderera mberi nekukura kunoratidza kuti iyo umbozha chikamu chinhu chakakosha kukambani.
Mukuwedzera, zvitoro zvakawanda-brand ndiyo nzvimbo yakakwana yekutenga zvipfeko zveumbozha zviri kutengeswa, nezvidzikiso zvinogona kusvika 70%. Net-A-Porter, The Outnet, Browns uye Moda Operandi vari kutungamira maitiro aya exclusive capsules uye kusarudzwa kwemwaka; Mr Porter, kune chikamu chayo, inopa premium masevhisi e vatengi vepamusoro-soro. Uye, mukuwirirana, kune mapuratifomu anobvumira kupatsanura kutenga naKlarna muzvikamu zvitatu, kunyangwe injini yayo yekutsvaga kana tsananguro isingawanzo kuwanikwa muchiSpanish, saka zvinokurudzirwa tsvaga chitoro chepamhepo.
Zvakaitika, personalization uye sevhisi
Muumbozha, the inonyudza brand chiitiko inosarudza: inoyevedza dhizaini, intuitive navigation uye zvemukati zvemukati chinyorwa simbisa kusaga. The personalization Wedzera kutendeuka: kurudziro yakakodzera, kutaurirana kwakagadzirirwa uye a impeccable customer service nekutarisisa kune zvakadzama.
ari kubatana kwakasarudzika uye zvinyorwa zvishoma zvinogadzira kukurumidza uye kushomeka; the Storytelling nemavhidhiyo, kubvunzurudza uye zvinyorwa zvinosangana nenhaka uye savoir-faire. Mukushambadzira, zvakakodzera kuve nea kusarudza kutarisa: hukama hwepamusoro hweveruzhinji, zviitiko, uye mibatanidzwa nevapesvedzera izvo ratidza hunhu Yechiratidzo.
Mazano anoshanda ekutengesa zvinhu zvemhando yepamusoro online
1) Tarisa pamireniyumu uye Gen Z: Vanomiririra chikamu chiri kukura chemusika uye vanowana mhando pasocial media; vanokoshesa premium comfort uye zvikumbiro zvinogoneka.
2) Outstanding logistics: Kukurumidza uye mahara kutumira, tinya & unganidza uye kudzoka kuri nyore kunowedzera kugutsikana uye kuderedza kupokana, kubatanidza online uye zvitoro zvemuviri.
3) Yepamberi kugadzirisa: AI, AR uye geolocation kuratidza mari yemuno, mitero inosanganisirwa uye kuwanikwa; vatengi vanotarisira zviitiko zvemunhu uye vanoda kubhadhara zvakawanda navo.
4) Digital-kutanga neVIP kurapwa: zvirongwa zveEIPs ne Personal shopper, kuwana kwekutanga uye 24/7 rutsigiroBatanidza ngoro uye zvishuvo zvinyorwa pawebhu uye app ye omnichannel fluid uye kuderedza kutenga kusiya.
Luxury e-commerce inopa kusvika pasi rose uye kutonga kwechiitiko pasina kupa kusasarudzika: Ne data, dhizaini uye sevhisi, mhando dzinogona kukwezva yakakwira-net-yakakosha vatengi, kutyaira kuvimbika uye shandura kudyidzana kwese munguva yehushingi.
