Bhizinesi Kubvunza, chikamu chekubvunza cheIndra, chapa chidzidzo "Stegic Matambudziko eFMCG uye Retail". Gwaro iri rakaiswa segwaro rakakosha rekunzwisisa uye kugadzirisa matambudziko iyo makambani ari muchikamu akatarisana nawo mafambiro evatengi ari kubuda muSpain. Imwe yemaitiro makuru anozivikanwa ndeyekubuda kwe digital native, nhamba inokosha mukushandurwa kwemusika ikozvino. Kuti uongorore iyi mbiri, chidzidzo chinotarisa mune zvido uye maitiro evatengi vadiki.
Munyori wechidzidzo ichi, Cristóbal José Colón, maneja mukuru kuIndra Business Consulting, anosimbisa izvozvo. "Iyo yechizvarwa chedhijitari inonyanya kutsvaga kufamba uye kushandiswa kwekubatana, ichiwedzera kukoshesa mutengo / kukosha hukama". Zvisinei, inosimbisawo kukosha kwe "endesa kukosha kwezvigadzirwa kune ino yevatengi chikamu". Kuchinjira kune zvavanotarisira, makambani anofanirwa kutarisira iyi nyowani ine simba uye batanidza nyore mumaitiro avo, kubva pakutsvaga kwechigadzirwa uye kutenga kune nzira dzekubhadhara uye kugovana.
Iko Kubata kweDhijitari Natives paFMCG uye Retail
Mukati mehurongwa hwechidzidzo, huwandu hwevagari vemo vanotarisirwa kukura zvakanyanya, kusvika 56% yevatengi mumakumi maviri emakore anotevera, uye kusvika 75% mune mamwe makore makumi maviri. Shanduko iyi inomanikidza makambani kuita tsanangurazve mazano ako kuti urambe uchikwikwidza.
Chirevo chinokurudzira kushandiswa digital marketing mazano yakanangana nekusimudzira Kubatana nevatengi. Izvi zvinoreva kunzwisisa zvakadzama rwendo rwevatengi uye gadzira zvemunhu zvinopihwa zvinokwanisa kugutsa uye kunyange zvinoshamisa. Maererano naColumbus, "unyowani hunofanirwa kutenderera munzvimbo dzese dzebhizinesi, zvichibvumira mabhureki kuti azviparadzanise mumaziso emutengi".
Pakati pezvikurudziro zvechidzidzo ichi ndezvi:
- Gadzira pfungwa itsva yekushambadzira izvo zvinosanganisira kushandiswa kweBig Data kuti unzwisise mutengi.
- Tonga mitengo uye kushambadza nehungwaru kuti uve nechokwadi chekukwikwidza.
- Gadzira muenzaniso wesangano zvinoenderana nemaitiro matsva ekutaurirana uye kutenga kwemutengi wedhijitari.
Online Kutenga Frequency uye Zvinokurudzira
Chidzidzo ichi chinoburitsa kuti 35% yevatengi vanotenga online kamwe chete pamwedzi, nepo 47% vachizviita pakati pekamwe kana kana pagore. 19% chete ndivo vanobvuma kuti havana kutenga zvigadzirwa kana masevhisi pamhepo, zvichiratidza kukura kukosha kwe e-commerce muRetail sector.
Chii chinoita kuti vatengi vatendeukire kune online chiteshi? Madhiraivha makuru ndeaya:
- Mitengo yakawanda yemakwikwi uye kukwidziridzwa kunonakidza: Zvinhu izvi zvinoramba zviri pamusoro pezvinonyanya kukosha.
- Nyaradzo uye kumhanya: Iko kugona kugamuchira zvigadzirwa kumba pasina matambudziko kunowedzera kukosha kwakakosha.
- Kureruka kwekuenzanisa: Vatengi vazhinji vanoshandisa Indaneti kuenzanisa zvinhu uye maonero vasati vatenga.
Zvaunofarira zvePhysical Store
Kune rimwe divi, chidzidzo ichi zvakare chinotarisa basa rezvitoro zvenyama mune yazvino panorama. 88% yevatengi inoratidza kuti mukana we ona, bata uye edza zvigadzirwa Chinhu chisingatsivike. Saizvozvo, kuwanikwa kwekukurumidza kune zvigadzirwa uye kusavapo kwemitengo yekutumira kunosimbisa kukwezva kwayo.
Basa reNharembozha muKutenga Kwepamhepo
Nharembozha yakawana kukosha kwakakosha mukutenga kwedhijitari. Nhasi, vatengi vanonyanya kuishandisa ku:
- Tsvaga ruzivo nezvezvigadzirwa (22%).
- Bvunza zvinopihwa uye kukwidziridzwa (20%).
- Ita zviitiko zvine chekuita nekutenga, senge scanning QR nhamba, enzanisa mitengo kana kuverenga wongororo (19%).
Zvinotarisirwa kuti, munguva pfupi iri kutevera, nharembozha dzichava maturusi akakosha ekugadzirisa maitiro ese ekutenga. 39% yevatengi vanotarisira kushandisa mafoni avo kutsvagisa zvigadzirwa, ukuwo 38% vachazviita kuti vagamuchire zvinopihwa zvemunhu. Shanduko iyi inomiririra a Strategic mukana yemhando dzinokwanisa kubatanidza mbozha mbozha sechinhu chakakosha mukati mavo sales strategy.
Mazano Akakosha eRamangwana Rekutengesa
Matambudziko akaonekwa muchikamu haangoratidzi shanduko yedhijitari, asiwo kukosha kwekuenderana nemaitiro epasirese akadai se:
- Omnichannel: Chiitiko chisina musono pakati pematanho muviri uye digital.
- Supply chain optimization: Maitiro anoshanda anoenderana nezvinodiwa nemutengi wemazuva ano.
- Kugadzikana: Mukupindura kune veruzhinji vanonyanya kutarisisa kune zvakatipoteredza kukanganisa kwezvigadzirwa.
Vatengi vemazuva ano uye venguva yemberi vacharamba vachida personalized, agile uye inogoneka yekutenga zviitiko. Iyi shanduko inosimbisa kukosha kwekuve nhanho imwe mberi mukunzwisisa nekugutsa musika. Gadzira Haisiyo chete sarudzo, asi chinhu chakakosha kumakambani anoda kuve ma protagonists eshanduko iyi.