Iye zvino WeChat inoonekwa sepuratifomu yenhau dzemagariro ine simba guru muChina uye imwe yenzvimbo dzedhijitari dzakazara pasi rose. Kambani iyi, ine Tencent, yave ichiwedzera mabasa ayo zvishoma nezvishoma. kubhadhara paindaneti nefoniKubatanidza vashandisi, mabrandi, uye mabhizinesi mukati nekunze kweChina. Sechikamu chehurongwa uhu, kuwedzera kwepuratifomu yayo yekutengeserana muEurope, ichinyanya kutarisa kuUK, Germany, neFrance, kwave chinhu chakakosha pakuunza mabrandi eEurope pedyo nevatengi vekuChina.
WeChat, Tencent uye kufambira mberi kwekutengeserana kwepamhepo pasi rose
WeChat ndeyekambani yetekinoroji yeTencentTencent, imwe yemakambani makuru edhijitari muAsia. Pamusoro pekupa masevhisi esocial network uye ekutumira mameseji ipapo ipapo, WeChat inobatanidza mitambo, zviri mukati, uye kubhadhara. mini mapurogiramu pamwe chete nemabasa epamusoro e-commerce anokutendera kuti utenge zvigadzirwa usingabve paapp.
Yako Ecommerce chikuva ndizvo kutanga kuwanikwa muUK Chinangwa ndechekuti makambani ekuBritain ashandise chigadzirwa ichi kutengesa zvigadzirwa zvavo muChina, uye inofungidzirwa kuti inzira yekuenda kune dzimwe nyika dzemuEurope. Chinangwa ndechekuti makambani ari muzvikamu zvakaita semafashoni, zvizoro, zvinhu zveumbozha, zvekushanya, uye zvekudya akwanise kuvhura zvitoro zvepamhepo mukati meWeChat uye zvakananga kunanga vashandisi vekuChina, pasina chikonzero chekugadzira zvivakwa zvakaoma munyika yeAsia.
Iyi puratifomu yekutengeserana paindaneti inotarisirwa kushanda mune dzimwe misika dzakadai seGermany, France, Italy, kana Spain, vachishandisa mukana wekuti Europe ine imwe yenzvimbo dzakanyanya kukwira dzekutengeserana kwepaindaneti pasi roseNyika dzakadai seUnited Kingdom, Germany, neFrance ndidzo dzine huwandu hwakawanda hwekutengesa online muEurope uye dzinokwezva zvikuru Tencent, iyo iri kutsvaga kubatana nemabhizinesi emuno anoda kukwezva vashanyi nevatengi vekuChina.
Sekureva kwevakuru vakuru veTencent muEurope, Kambani iyi inokurudzira zvibvumirano nezvitoro zvikuru, vatengesi nemakambani makuru kubatanidza WeChat Pay muzvitoro zvemazuva ano uye, panguva imwe chete, kugadzira mapurogiramu madiki anobvumira vashandisi kutenga online, kubhuka masevhisi, kana kutora chikamu muzvirongwa zvekuvimbika nemakuponi uye mabhenefiti akasiyana mukati meapp pachayo.
Chinangwa chakajeka: Kushanda nemakambani ekuEurope kutengesa zvigadzirwa zvavo kuburikidza nepuratifomu yeWeChat muChina Uye, pamwe chete, kuitira kuti zvive nyore kune vatengi vekuChina kushandisa WeChat pavanenge vachifamba muEurope senzira yekutaurirana, kurudziro, uye yekubhadhara. Izvi zvinonyanya kukosha nekuti zvinobvumira makambani kudzivirira mamwe emabasa ehurumende aripo mukugadzira mapuratifomu avo. mabasa ekutengesa akazara muChina uye kushandisa Tencent's organic yatovepo.
Tencent akataura kuti anenge 95% yemhando dzemhando yepamusoro dzepasi rose Zvinowanikwa paWeChat, kusanganisira Valentino, Burberry, Zegna, naMulberry; mienzaniso yakaita se Prada iri kuronga kutengeserana paindaneti Vanoratidza kukura kwakasimba mukuvapo kwemakambani epasi rose mupuratifomu iyi uye kufarira kuri kukura kwekubatana nevatengi vekuChina kuburikidza nenzira dzakabatana dzemagariro evanhu uye dzekutengesa paindaneti.
WeChat Pay uye basa revashanyi vekuChina muEurope
Chimwe chezvinhu zvakakosha pakukura kweWeChat muEurope ndechekuti WeChat Pay, sisitimu yako yekubhadhara nefoniKambani iyi yakaronga kuita kuti mabasa ekubhadhara epasi rose evatengi vekuChina vari kunze kwenyikakuitira kuti vashanyi vagone kushandisa WeChat Pay muzvitoro zvekuEurope sekunge vari kutenga munyika yavo.
Muzvitoro zvikuru, mumafesheni emafashoni, mumafekitori ezvinonhuwira, panhandare dzendege kana munzvimbo huru dzevashanyi, WeChat Pay iri kusimudzirwa senzira yekubhadharaMabhizinesi ekuEurope anobatsirwa nekutenga zvinhu nekukurumidza, mitauro mishoma, uye kuchinjana kwemari kunokwikwidzana, ukuwo vatengi vekuChina vachinakidzwa nekutenga zvinhu zvavagara vachiziva, zvakachengeteka, uye zvinofambiswa nefoni.
Pamusoro pezvo, WeChat Pay inobatanidzwa nezvirongwa zvekuvimbika uye kukwidziridzwa kwakanangana: Vashandisi vanogona kugamuchira makuponi, zvidzikiso, uye mishandirapamwe yakagadzirirwa munhu wega nekuskena maQR code panzvimbo yekutengeswa kana kutevera maakaundi epamutemo echitoro. Izvi zvinoita kuti WeChat isangova nzira yekubhadhara chete, asiwo chishandiso chekushambadzira uye chekuwana vanhu vanofamba mumigwagwa kune mabhizinesi ekuEurope anoda kutarisa pamusika wekuChina.
Maitiro aTencent muEurope anotsvaga kutevedzera, nepaanogona napo, modhi yeChinese: nharaunda umo mutengi anoona zviri mukati, anotaura neshamwari, anowana kambani, anowana purogiramu yayo diki, anotarisa pfungwa, uye pakupedzisira, Bhadhara neWeChat Pay munzvimbo imwe cheteKune vatengesi vekuEurope, izvi zvinoreva kukwanisa kuenda nemushandisi wekuChina murwendo rwese rwevatengi, kubva pakukurudzirwa kusvika pakutenga uye kuvimbika kwakatevera.
WeChat sebhiriji pakati pemasocial network, e-commerce, uye mapuratifomu eChinese
Mumusika wekuChina, rwendo rwekutenga rwemutengi runowanzo tanga ne masocial network uye mainjini ekutsvaga emunharaunda zvakaita seWeChat, Little Red Book (Xiaohongshu), TikTok, kana Baidu. Vashandisi vanotsvaga, vanoenzanisa, vanoverenga wongororo, uye vozosarudza kuti ndeipi nzvimbo yekutenga yekushandisa: Tmall International, JD International, Koala International, kana dzimwe nzira dzekutengeserana.
WeChat ine chinzvimbo chakakosha mukuita uku nekuti inoshanda se boka guru revashanyi vepachivande vedomeini MuChina: mabhurandi anogona kugadzira maakaundi epamutemo, kutanga zvemukati, kupindura mibvunzo, kupa makuponi uye kuendesa vashandisi kuzvitoro zvavo pamisika yakaita seTmall kana JD, kana kumapurogiramu avo madiki eEcommerce mukati meapplication.
Kune kambani yekuEurope inoda kutengesa muChina, izvi zvinoreva kuti Kungovhura chitoro papuratifomu yekutengeserana paindaneti hazvina kukwana.Zvakakosha kuti vanhu vaonekwe uye vazivikanwe pasocial media dzekuChina. Kana vashandisi vasingakwanise kuwana ruzivo rwakavimbika paWeChat, Xiaohongshu, kana TikTok, kutenga hakuzomboitiki, zvisinei nekuti chitoro chepamhepo chakagadzirwa zvakanaka sei.
Zvichakadaro, mapuratifomu akafanana Tmall International neJD International dzinonyanya kukoshesa kutenga zvinhu zvakawanda kubva kumakambani akasiyana-siyana.Nemamiriyoni emaSKU uye chirongwa chinokwezva zvikuru mukutakura zvinhu uye kuvimba nevatengi, WeChat inobatanidzwa nevatambi ava kuburikidza nemakampeni, malink, uye madiki-program, zvichiva nzvimbo yekutanga yezvisarudzo zvakawanda zvekutenga, yezvigadzirwa zverunako nemafashoni pamwe chete neyemagetsi, chikafu kana zvigadzirwa zvemumba.
WeChat kunze kweChina: mashandisirwo ezuva nezuva uye ruzivo rwemushandisi muEurope
WeChat haingobatanidzi mabrandi chete nevatengi, asiwo ine simba rakananga pahupenyu hwevanhu hwezuva nezuva. Mamiriyoni evanhu vekuChina vanogara, vanodzidza, kana kuti vanofamba muEuropeKune vateereri ava, app iyi inoshanda senzvimbo chaiyo yekushanda: kutaurirana, zvemukati, kubhadhara, uye mukana wekuwana masevhisi.
Munzvimbo yemunhu, WeChat inoshandiswa pa kuchengetedza hukama nemhuri neshamwari muChina, share Moments (basa remagariro rakafanana nemadziro kana feed), tevera nhoroondo dzepamutemo dzemabrandi nevatungamiriri vemaonero (KOLs), verenga nhau kana kutora chikamu mumapoka ane dingindira pamusoro pezvidzidzo, pekugara, basa kana maitiro emutemo munyika yeEurope yauri kuenda.
Kazhinji, vatsva mumaguta akaita seParis, London, kana Berlin vanobatanidzwa mu nharaunda yeChinese yemuno kuburikidza nemapoka eWeChatuko maresitorendi, zvikoro zvemitauro, zvitoro, uye masevhisi zvinokurudzirwa. Kubva mumapoka aya, vashandisi vanowana mapurogiramu madiki ekubhuka matafura, kuodha chikafu, kutenga matikiti, kana kutotenga matikiti ekutakura veruzhinji vachishandisa mainterfaces echiChinese uye nzira dzekubhadhara dzakajairika.
Pakutengeserana kweEurope, chokwadi ichi chinoreva kuti Kuvapo paWeChat hakusi kungori nzira yeChina chete, asiwo kune mutengi wekuChina atova kuEurope.Resitorendi, chitoro chemafashoni, kana musiyamu inobatanidza WeChat inogona kukwezva vashandisi ava kuburikidza nemakampeni akanangana, makuponi, kubhuka online, uye kubhadhara nefoni, vachishandisa mukana wekurudziro mumapoka neMoments.
Pamusoro pezvo, WeChat inoshanda senzira yemasevhisi chaiwo akadai se mapurogiramu ekudzoserwa kwemitero yevashanyi vekuChinayakabatanidzwa muzvirongwa zvidiki zvinoita kuti basa riitwe panhandare dzendege dzekuEurope uye inodzosera mari yeWeChat yemufambi, zvichiwedzera kusimbisa kushandiswa kwayo sechishandiso chezuva nezuva panguva yekufamba.
Chii chinonzi WeChat uye yave sei yepasi rose?
WeChat (chiChinese: 微信; pinyin: Wēixìn; chaizvoizvo, "micro-message") ipurogiramu yeChinese ine mabasa akawanda yakagadzirwa neTencent iyo inopa masevhisi ekutumira mameseji nekufona maharasocial media, nzira yekubhadhara online, pakati pemamwe masevhisi. Zvakakosha kujekesa kuti Tencent haina TikTok; ndeyeimwe kambani yakazvimiririra yekuChina (ByteDance), kunyangwe vese vaine nhoroondo yekuvandudza tekinoroji kwakasimba.
WeChat yakavambwa seapp yekutumira mameseji uye Yakakurumidza kuva app inonyanya kushandiswa pasocial media muChinaNhasi uno inosanganisira chat, mapoka, mavhidhiyo ekufona, mitambo yefoni, kubhuka ndege, masevhisi ekufambisa, kutepfenyura mimhanzi, kutenga kwakabatana, mapurogiramu madiki uye, zvakanyanya kukosha, masevhisi eWeChat Moments (social platform yekugovana nyaya) uye masevhisi eWeChat Pay (mobile payment system), maviri emabasa anonyanya kushandiswa uye anotungamira mubhizinesi ravo.
Maitiro eWeChat ekuita kuti nyika dzese dzive dzepasi rose Yakabatana zvakanyanya neWeChat Pay. Kunyange zvazvo Alipay, iri yeAlibaba Group, yakatanga kubatsira vashanyi vekuChina kuti vakwanise kubhadhara kunze kwenyika, Tencent akasarudza kusimudzira WeChat Pay Pasirose, sevhisi inobvumira kubhadhara nemari dzakasiyana-siyana uye yave ichipararira kuzvitoro nenzvimbo dzevashanyi pasi rese, kusanganisira nzvimbo dzakawanda dzekutengesa dzemuEurope.
Mukuwedzera uku, Tencent yakaisa mari mu zvibvumirano nemabhangi, vanogadzirisa mari uye macheni makuru ezvitoro Izvi zvichaita kuti mabhizinesi agamuchire WeChat Pay uku vachitevedzera mitemo yemuno. Nenzira iyi, vashandisi vekuChina vanongoskena QR code, vosimbisa muripo nemari yemuno, uye vanonakidzwa neruzivo rwakafanana nehupenyu hwavo hwezuva nezuva kuChina.
Matambudziko eWeChat mukukura kwayo pasi rose uye zvidzidzo zveEurope
Kunyangwe yakabudirira zvikuru muChina, kugadzwa kweWeChat seapp yemusika mukuru mumisika yekumadokero Yakasangana nezvipingamupinyi zvakawanda. Izvi zvinosanganisira kushaikwa kwenzvimbo yakadzika yetsika yega yega, kupinda kunonoka mumisika uko mamwe maapplication aitove vatungamiriri, kuoma kutevedzera mamiriro ayo ekudyidzana, uye, mune dzimwe nguva, kusawirirana kwezvematongerwo enyika pakati pemapoka ezvematongerwo enyika.
Kune musika wekuEurope, zviitiko izvi zvinopa zvidzidzo zvakakosha zvakawanda. Kune rumwe rutivi, Makambani emuno anoda kushanda neWeChat anofanira kunzwisisa tsika dzechiChina. uye kugadzirisa mameseji avo, masevhisi, uye sevhisi yevatengi kuti zvienderane nezvinodiwa nevateereri ava. Uyezve, zvakakosha kuti tisaone WeChat sechat app chete, asi se Nzira yakazara inosanganisira kutaurirana, zvemukati, kubhadhara, uye e-commerceIzvi zvinoda hurongwa hwakabatana pakati pekushambadzira, tekinoroji, uye kutengesa.
Zviri pachenawo kuti, kunyangwe WeChat isina kubvisa mapurogiramu akaita seWhatsApp kana Instagram muEurope, Basa rebhiriji kune mutengi wekuChina riri kuramba richiva nehurongwa hwakasimbaVatengesi vanobatanidza WeChat Pay, mapurogiramu madiki, uye kuvapo kwemaakaundi epamutemo kare vachave vakagadzirira zviri nani kubata huwandu huri kukura hwevatengi vekuChina, panguva yekufamba kwavo uye kuburikidza nekutengeserana kwepamhepo.
Tinogona kutaura kuti ramangwana reWeChat muChina riri kuzvibatanidza senzira inonyanya kukosha yekushandisa mafoni uye kutengeserana kwemariNyanzvi dzakawanda dzinoti ichi ndicho chimwe chezvinhu zvichakurumidza kudzikira kwekushandiswa kwemari chaiyo munyika yeAsia. Panguva imwe chete, kukanganisa kwayo pamapurogiramu ekuMadokero nepasocial media kwakakosha. WeChat inovhura nzira yekuva nemamodheru ekutanga emafoni nemapurogiramu makuruZvichakadaro, makambani akaita seMeta ari kuongorora maitiro ekubatanidza mashandiro akafanana mukati mehurongwa hwemitemo hwakaoma muNorth America neEurope.
Tinotenda kuti munguva pfupi iri kutevera, Misika yakawanda ichatevera tsoka dzeapp yeAsiaKubhejera pamamiriro ezvinhu apo kutaurirana, kubhadhara, uye kutenga zvinogara pamwe chete munzvimbo imwe chete. Makambani ese anofanirwa kunyatsoongorora kushanduka nekukura kweWeChat muEurope, nekuti avo vanotanga kujairana nenzira iyi yekunzwisisa e-commerce uye hukama nevatengi vekuChina ndivo vachawana mukana wekukwikwidza uye purofiti yepamusoro zvichienzaniswa neavo vanosara kumashure.
