ropafadzo, imwe huru Mafashoni e-commerce muSpain, anga ari protagonist weimwe yemabasa makuru muchikamu mumakore achangopfuura mushure mekutorwa nemukwikwidzi wayo weFrance. Vente-Privee. Kutenga uku, uko kunofungidzirwa kutenderedza 500 mamiriyoni emamiriyoni, inosimbisa nzvimbo yeVente-Privée mukati memakwikwi emusika weEurope.
Kukosha kwePrivalia mumusika weSpanish
Yakavambwa muna 2006 muBarcelona nemabhizinesi Lucas Carne naJose Manuel Villanueva, Privalia nyanzvi mukutengesa fashoni online pasi pebhizinesi modhi ye flash kutengesa. Mumakore mashoma, kambani yakakwanisa kuzvimisikidza sebhenji muSpain uye kuwedzera kune dzimwe nyika, zvakare ichishanda mukati Italia, Brasil y Mekisiko. Muna 2014, e-commerce yakasvika kutengeswa kwe414 miriyoni euros, kunyangwe yakanyora kurasikirwa kwe 126 mamiriyoni, kunyanya nekuda kwekuparadzaniswa kwekambani yeGermany Dress for Less.
Zvisinei nekurasikirwa uku, Privalia yakakwanisa kuchengetedza vashandi vanopfuura chiuru uye yakanyoreswa mushandisi base yepedyo ne 28 mamiriyoni, zvichiita kuti ive chinangwa chinokwezva kumakambani akaita seVente-Privée. Iyo yekupedzisira, piyona mukugadzira iyo flash yekutengesa modhi paInternet mu 2001, yakasarudza kuenda kunotora sechikamu chehurongwa hwayo hwekuwedzera kweEurope.
Tsanangudzo yekutora
Iko kushanda, kwakasimbiswa nemakambani ese ari maviri mu 2016, inoisa Vente-Privée munzvimbo inotungamira mufashoni e-commerce chikamu muEurope. Sekureva kwaJacques-Antoine Granjon, muvambi uye CEO weVente-Privée, kutora uku kuchavabvumira "kusimbisa budiriro yeboka muEurope uye nekupa kukosha kwepamusoro-soro kumhando nevatengi."
Kunyangwe pasina nhamba yepamutemo yekutengeserana yakaburitswa, masosi ari padhuze nekutengeserana anoisa kutenderedza 500 mamiriyoni emamiriyoni. Izvi zvinomiririra imwe yekutengesa kukuru kwekutanga-yakatsigirwa nekutanga muSpain kusvika parizvino. Vagoveri vePrivalia vaisanganisira mari dzekudyara dzakaita seGeneral Atlantic, Nauta Capital uye Caixa Capital Risc.
Vavambi vePrivalia Lucas Carné naJosé Manuel Villanueva vakaratidza kugutsikana kwavo nemubatanidzwa uye vakasimbisa izvozvo. acharamba achitungamira kambani panguva yekuchinja. Chirevo chepamutemo chakaratidzawo kuti Privalia ichachengetedza yakakwira yekuzvimiririra uye mhando yayo icharamba ichishanda yakazvimirira mumisika mauri.
Mhedzisiro pane e-commerce chikamu
Nemihoro yakakwira kupfuura 2.000 mamiriyoni emamiriyoni Muna 2015, Vente-Privée anga atove mumwe weEuropean e-commerce hofori isati yatorwa Privalia. Kubatanidzwa kwemapuratifomu akadai sePrivalia neEboutic.ch, imwe e-commerce yakawanikwa neFrench, inosimbisa chinzvimbo chayo mumisika yakakosha seSpain neItari, uku ichiibvumira kuti iwedzere kusvika kwayo kumatunhu akaita se. Latin America.
Iyi danho inouyawo pakati pekubatanidzwa mumusika weEuropean flash kutengesa, uko vatambi vakaita seShowroomprive vari kuyedza kukwikwidza nemaitiro akafanana. Muchokwadi, Showroomprive yakaratidzawo kufarira kuwana Privalia Vente-Privée asati avhara chibvumirano.
Privalia: nyaya yekuvandudza uye kukura
Kubva pakusikwa kwayo mu 2006Privalia akakwanisa kutora mukana weiyo boom mu e-commerce kuti azvimise semutungamiri muchikamu chekutengesa flash. Modhi yavo yaisanganisira kupa zvinozivikanwa mazita emhando zvigadzirwa pamitengo yakakosha yenguva shoma yenguva. Kunyangwe yakatarisana nematambudziko makuru emari, kambani yakaratidza kusimba uye yakakwanisa kubata pfungwa dze vatengesi vepasi rese.
Mukuwedzera kwayo, Privalia yakatarisana nemisika yepasirese yakaita seBrazil neMexico, kwayakakwanisa kubata yakakosha vatengi. Pamusoro pezvo, mishandirapamwe yayo yekuvandudza uye kutarisa kwevatengi zvakaibvumira Zvisiyane muchikamu chinokwikwidza zvikuru.
Remangwana mushure mekutora
Kune Vente-Privée, kutengwa kwePrivalia kunomiririra mukana wekubatanidza hutungamiriri hwayo muEurope uye. siyanisa kupa kwako maererano nemisika uye zvigadzirwa. Sekureva kwaGranjon, "musika weEurope wakakamukana zvakanyanya uye wakakura zvakakwana kuti mavhisi aya aite pfungwa dzakakwana."
Privalia, kune chikamu chayo, ine mukana wekubatsirwa kubva mukuwirirana neVente-Privée kukunda matambudziko ehupfumi aakatarisana nawo asati atorwa. Kubatanidzwa neVente-Privée chimiro kuchaigonesa kukwidziridza zviwanikwa zvayo uye kuwedzera kusvika kwayo kune dzimwe nyika.
Musika weEuropean e-commerce wakatarisana nenguva yekukura uye shanduko, uye kutora kwaVente-Privée kwePrivalia muenzaniso wakajeka wekuti makambani ari kutsvaga sei kusimbisa chinzvimbo chavo munzvimbo iri kuwedzera yemakwikwi. Mubatanidzwa uyu unovimbisa kuburitsa mikana mitsva kune vese vatengi uye mabhureki anodyidzana nemapuratifomu aya. Sezvo e-commerce iri kuramba ichishanduka, kutora seizvi kuchatsanangudza mamiriro emakwikwi uye kuisa muenzaniso weramangwana rekubatana muindasitiri.