MetaPack yakafumura zvabuda mukudzidza kwayo kwevatengi. Chidzidzo Iyo Consumer's Delivery Sarudzo: Iyo State of E-Commerce Delivery ye2015 yakaratidza kuti vatengi veAmerica neEurope vanoda mamwe marudzi ekutumira ekusarudza kubva, kurerukirwa kukuru kwekutumira uye ruzivo rwekutakura.
Ichi chidzidzo chinoburitsa Vatengi vanotarisira vatengesi vepamhepo kuti vape zviri nyore uye zvemunhu sarudzo dzekutumira dzinoenderana nezvinodiwa zvehupenyu hwavo hwakabatikana.. Zvinoenderana nechidzidzo chitsva chakaitwa neResearch Now yeMetaPack, mutungamiri wepasi rose muE-Commerce, vatengi havazeze kusiya kutenga online kana sarudzo yekuendesa yavanoda isipo.
Kukosha kwekutumira mune zvekutenga online
Delivery haichisiri danho rekuita, asi chikamu chakakosha chechiitiko chekutenga. Chirevo cheMetaPack chakasimbisa kuti iyo 66% vevakuru 3,000 vakaongororwa muUnited States neEurope vakanga vasarudza mutengesi mumwe pamusoro pemumwe nekuda kwezvisarudzo zvekutakura zvinopiwa. Uyezve, inenge hafu yevakabvunzwa (49%) vakataura kuti vaive nechido chekubhadhara zvakanyanya kune imwe nzira yekuendesa iri nani. Izvi zvinosimbisa kukosha kwekugadzirisa izvo zvinodiwa nevashandisi, sezvo iyo nyore and the personalization zvava zvinhu zvinokosha.
Kusarudza zvinhu pakusarudza kwekutumira
Tsvakurudzo dzinoverengeka dzinobvuma kuti vatengi vanosiya ngoro dzavo dzekutenga zvakanyanya nekuda kwezvikonzero zvine chekuita nekutumira. Maererano neMetaPack, zvinopfuura 51% yevatengi vakakanzura odha kana sarudzo dzikasasangana nezvavanotarisira. Zvikonzero zvinonyanya zvinosanganisira:
- Kushaikwa kwevimbiso pazuva rekutumira: Un 30% yevatengi havapedzi kutenga kwavo kana pasina zuva rakajeka.
- Mari yekutumira yakakwira: Vatengi vanotarisira kujeka uye, muzviitiko zvakawanda, vanosarudza nzira dzekutumira vakasununguka.
- Complicated return process: El 51% vevakapindura vakasiya ngoro nekuti maitiro ekudzoka akange asingaite.
Vatengi vemazuva ano havazeze kusiya kutenga kana sarudzo dzekutakura dzisingagutsi
Vanopfuura hafu (51%) yevatengi vanosimbisa kuti havasati vapedza odha yekutenga nekuda kwekutadza kuendesa sarudzo, vachidudza, pakati pezvimwe zvikonzero, kuti kuendesa kwaisagona kuvimbiswa nezuva chairo (30%) kana kuti zvingatora nguva zvakare zvakawanda kusvika ikoko.
Uyewo, 76% yevatengi vakatarisa sarudzo dzekudzoka kwemutengesi vasati vaisa odha, uye 51% vakati vakanga vasina kuenderera mberi nekutenga nokuti nzira yekudzorera yaipiwa yakanga isiri nyore kana kuti yakasununguka kwavari.
Kuchinjira kune zvinodikanwa zvekutumira
Kuchinjika chinhu chakakosha pamberi kune vatengi vepamhepo. Sekureva kweSendcloud chirevo, a 85% yevatengi veSpanish vanoda kusarudza chaiyo zuva rekutumira, uye rimwe 87% Ndinoda kusarudza imwe nguva yakatarwa. Izvi zvinosimbisa izvo zvinopa sarudzo senge Yakatorwa muchitoro, kukurumidza kutumira kana dzimwe nzira dzekuvandudza senge otomatiki lockers dzinogona kuita mutsauko. Izvo zvakakoshawo kuti vashandisi vagone shandura ruzivo rwekutumira kunyangwe waita kutenga kuti ugadzirise shanduko dzinogoneka.
Impact pakuvimbika kwevatengi
Kubudirira kwekutengeserana kwemagetsi hakusi mukukwezva vatengi chete, asiwo mukuvachengeta. Vatengi vemazuva ano vane kushivirira kushoma kune zvakaipa zvekutumira zviitiko. Ongororo yazvino yakaratidza kuti kupfuura 50% yevatengi veSpanish vaisazodzokera kune mutengesi mushure mechiitiko chakaipa. Uyezve, vashandisi vazhinji vanoshandisa pasocial network kugovera kusagutsikana kwavo, izvo zvinogona kukanganisa zvakanyanya mukurumbira Yechiratidzo.
Zvido zvemhando dzakasiyana dzekutumira
Kana zvasvika kune huwandu hwesarudzo dzekutumira dzinoshandiswa, vatengesi vemazuva ano vanoshandisa huwandu hwemasevhisi kuwedzera kune kuendesa kumba, iyo inoramba ichizivikanwa pasi rose nevatengi vese; 90% yevakabvunzwa vakashandisa sarudzo iyi mumwedzi mitanhatu yapfuura. The Yakatorwa muchitoro yakawana mukurumbira mushure mekusununguka kumba, yakamira kunze kunyanya munyika dzakadai se United Kingdom. MuSpain neGermany, iyo kuendeswa kubasa Iriwo sarudzo inowedzera mukurumbira.
Nzira dzisina kujairika dzakadai sekushandiswa kwe drones kana otomatiki evhavha edhizaini ari kutanga kuwana nzvimbo, kunyanya mukati misika kufanana neGermany neUnited States. Kuendeswa kweLocker, kunyangwe iri sarudzo isinganyanyozivikanwa pakati pevatengi muEurope neUnited States, inofarirwa ne20% yevatengi kuGermany vakati vakashandisa sevhisi mumwedzi mitanhatu yapfuura.
Matanho ekuita zvemunhu kutumirwa
Nezve kuendesa pekutanga, Vatengi vanhasi vanoda kugona kugadzirisa kuendesa kwavo kuzadzisa zvavanoda pakutenga kwega kwega kwavanoita. Vatengi veEurope neNorth America vanotarisira personalization pakutenga kwese. Panguva iyo 86% value the kukurumidza kuendesa, UN 80% sarudza sarudzo zvinosanganisira yakatarwa nguva yekutumira. Uyezve, zvidzidzo zvinoratidza kuti a kushingaira kutaurirana uye chaiyo-nguva yekutevera kuburikidza neemail kana SMS yakakosha kusimudzira chiitiko chakanaka.
Kukosha kwekuenderera mberi
Kuziva kwezvakatipoteredza kuri kuita basa rinowedzera kukosha mukutenga sarudzo. Vatengi vakawanda vanosarudza nzira dzekutumira dzakagadzikana, zvakadai sekunonoka kutumirwa, izvo zvinobatanidza mirairo kuderedza kukanganisa kwezvakatipoteredza. Panewo kufarira nzira itsva dzakadai kushandira pamwe, uko vanhu nevatakuri vanogovana nzira dzekudzikisa kuburitswa.
Iko shanduko ye-e-commerce inoda kuti makambani agadzirise muhurongwa hwekutumira kuti asangane nezvinotarisirwa nevatengi. Kubva pamaitiro emunhu kusvika kune inogoneka sarudzo, zvese zvakadzama zvine basa kugadzira chiitiko chekutenga icho chisingachengete vatengi chete, asiwo chinosimbisa chiratidzo chechiratidzo. Dambudziko kune vatengesi nderekuchengetedza iyi nhanho yekuchinja uku uchivimbisa kukwikwidza mutengo uye scalability mukushanda kwavo.
MetaPack Yekudzidza Zvakakosha zveSpain
- 78% yevaSpanish vakapindura vakati vakatenga zvigadzirwa kubva kune mumwe mutengesi panzvimbo pemumwe nekuti yaipa mamwe maitiro ekutumira.
- 59% vakabhadhara zvakawanda kune zvigadzirwa nekuti sarudzo dzekutakura dzaive nani.
- 69% yevatengi veSpanish havasati vapedza odha yepamhepo nekuti kuendesa kwaidhura zvakanyanya.
- Kuendesa kwemahara kwakakosha kune vatengi veSpanish pane chero imwe dunhu rakadzidzwa (96%).
- Vatengi veSpanish (78%) ndevechipiri chete kuUnited Kingdom mukubvumirana kumirira kwenguva yakareba kuti zvigadzirwa zvavo zviunzwe kana zvakachipa.
- 88% yevatengi veSpanish vaizotenga zvakawanda kubva kumutengesi aive nemaitiro akareruka ekudzoka.
Infographics
Iyo infographic pazasi inoratidza iyo data kubva kuchidzidzo ichi nenzira yakajeka uye inonzwisisika nzira.
