Tanga a online business Zvinogona kuratidzika kunge zvinorema, kunyanya kune vezvemabhizinesi vasina ruzivo rwekare. Kiyi yekubudirira iri pakutsvaga a purofiti niche, asi kuti ungazvizivisa sei pakati pezvakawanda zvingasarudzwa? Kusarudza niche chaiyo kunogona kuita mutsauko pakati pekubudirira uye kukundikana kwebhizinesi rako. ecommerce bhizinesi. Muchinyorwa chino iwe uchaona maitiro ekuona niche ine mukana, ndeapi maturusi ekushandisa uye maitiro ekuongorora purofiti yayo.
Chii chinonzi niche musika mune ecommerce?
Un niche misika Icho chikamu chakasarudzika mukati memusika wakafararira unoratidzwa nevateereri vane chaivo zvavanoda uye zvavanofarira. Mu ecommerce, izvi zvinoreva kutengesa zvigadzirwa kana masevhisi kuboka rakatsanangurwa revatengi vane zvakafanana zvido.
- General niche muenzaniso: Zvipfeko zvevakadzi.
- Sub-niche muenzaniso: Vegan vakadzi zvipfeko zvemitambo.
Paunotarisa pane chaiyo niche, unogona kuderedza kukwikwidza uye kuwedzera mikana yako yekubudirira nekuda kwe sales strategy more personalized.
Sei zvakakosha kusarudza niche inobatsira?
sarudza a inoyevedza uye inobatsira niche zvinokubvumidza:
- Siyanisa iwe kubva kumakwikwi: Kutarisa pane yakatarwa chikamu kunobvumidza iwe kugadzira chiremera uye kumira kubva kune vakakura vanokwikwidza.
- Natsa nzira dzekushambadzira: Nekuziva vateereri vako zvirinani, unogona kugadzira mishandirapamwe inoshanda uye yakanangwa.
- Deredza mari yekutenga vatengi: Nekunangisa vateereri vakanyanya kutsanangurwa, kushambadza kwako uye kuedza kwevatengi kutora zvinodhura zvakanyanya.
- Kurudzira kuvimbika Iyo niche ecommerce saiti inowanzova nevatengi vakavimbika, sezvavanowana mamwe magadzirirwo emunhu.
Maitiro ekutsvaga ecommerce niche inobatsira
Kuziva a ecommerce niche nezvinogoneka, tevera matanho akakosha aya:
1. Ziva zvaunofarira uye ruzivo rwako
Nzira yakanakisa yekutanga bhizinesi rakabudirira ndeyekutarisa pane chikamu chauri kuda kana indasitiri yauine ruzivo.
- Iwe uri nyanzvi yebhasikoro here? Unogona kutengesa zvinhu zvitsva zvevatyairi vemabhasikoro.
- Iwe unofarira kudya kwakanaka here? Iwe unogona hunyanzvi mune vegan supplements.
2. Ongorora kudiwa kwemusika
Imwe yezvikanganiso zvakajairika pakusarudza niche haisi kusimbisa kana paine zvakakwana zvinoda. Kuti uite izvi, unogona kushandisa zvishandiso zvakadai se:
- Google Trends: Ziva kana kufarira kuchigadzirwa kana chikamu kuri kuwedzera.
- Ubersuggest: Inokutendera kuti uongorore huwandu hwekutsvaga hwemazwi akakosha ane hukama neiyo niche.
- Amazon uye eBay: Ongorora zvigadzirwa zvinotengeswa zvakanyanya uye wongororo yevatengi kuti uone mikana yekuvandudza.
3. Ongorora makwikwi
Un niche Hapana makwikwi angaratidza kushaikwa kwekudiwa. Zvisinei, makwikwi akawandisa anogona kuva denho. Ongorora vakwikwidzi nemidziyo yakadai se:
- SEMrush: Kuti uone mazwi akakosha uye SEO kuita kwemamwe ecommerce saiti.
- SimilarWeb: Ongorora vakwikwidzi vako pawebhu traffic.
- Ahrefs: Ongorora backlinks uye maitiro ekumisa.
4. Ongorora kubatsirwa kweiyo niche
Usati wadyara mune ecommerce, funga izvi zvinhu: profitability:
- Profit margin: Dzivisa zvigadzirwa zvine miganho yakaderera zvakanyanya izvo zvinokanganisa pundutso.
- Kuchengetedza kuri nyore uye kutumira: Zvigadzirwa zvakakura kana zvisina kusimba zvinogona kuita kuti zvinhu zvidhure.
- Kuramba kuchitengesa: Sarudza zvinhu zvine mutengo wekutenga patsva.
Mienzaniso yezvinobatsira niches mune ecommerce
Zvimwe zve niches Iyo inonyanya kuvimbisa mu ecommerce inosanganisira:
- Organic products: Zvitoro zvinotarisa kune zvinogara uye organic zvigadzirwa.
- matoyi ekudzidzisa: Yakanangana nekudzidza kweudiki.
- Zvipfeko zvemitambo: Sefashoni yeyoga kana crossfit.
- Zvipfuwo: Zvishandiso, chikafu chepamusoro kana matoyi embwa nekatsi.
- Utano uye kungwarira: Zvigadzirwa zvekufungisisa, mafuta anokosha uye zvinowedzera.
Kuongorora idzi niches uye kuongorora kugona kwavo kunogona kuve danho rekutanga kuvhura yakabudirira uye ine mari yakawanda ecommerce.
Kusarudza niche chaiyo kwakakosha mukuwedzera mikana yako yekubudirira mu e-commerce. Sezvawaona, kiyi ndeyekuita tsvakiridzo yakakwana, kusimbisa kudiwa uye kuongorora purofiti yemusika usati watanga. Iine zano rakakodzera uye maturusi akakodzera, unogona kuwana yako niche uye kuvaka yakasimba uye inobatsira ecommerce.