Racc, Axa, Catalana Occident uye Rastreator.com ndiwo makuru einshuwarisi nharaunda dzedhijitari maererano neshumo yekutanga pane inishuwarenzi digitaalinen ecosystem, yakagadzirwa naAcceso. Ichi chidzidzo chinotaridza kuti makambani aya anotungamira sei maererano nekupinda, kuvimbika uye kubatikana munyika yedhijitari.
Chirevo, icho chinotarisa pakuongorora chiyero uye chinzvimbo chemhando muchikamu cheinishuwarenzi mu pasocial network, pamwe chete nzira dze digital iyo inovimbisa budiriro, inosimbisa kukosha kweshanduko yedhijitari kune yechinyakare inochengetedza indasitiri. Shanduko iyi haingosanganisire kugamuchirwa kwehunyanzvi hutsva, asiwo kugona kuita kuti iwane pundutso kuburikidza neruzivo rwakadzama rwevatengi.
Dhijitari ecosystem yeinishuwarenzi chikamu
Maererano neAccess report, iyo digital nhaurirano ecosystem yakatenderedza chikamu cheinishuwarenzi muSpain yakaoma uye ine simba. Pakati payo pane vatengi uye veruzhinji, vakakomberedzwa nemakambani einishuwarenzi, nheyo, mabroker, vanachipangamazano uye vaenzanisi vanotsvaga kubatana navo kuburikidza. zvirongwa zvemukati y pasocial network.
Pakati pevatambi vane mukurumbira mune ino ecosystem ndeye nzira dzebasa revatengi, iyo yakawana mukurumbira sechinhu chakakosha chekugadzirisa zviitiko, kuvandudza ruzivo rwevatengi uye kupa ruzivo rwakakosha. Aya machaneti anongokwanisa kwete chete kuisa makambani semareferensi asiwo kuderedza kukonzeresa kunokanganisa mukurumbira.
Ukuwo, vafananisi veinishuwarenzi, kufanana neRastreator.com, dzave mbiru dzakakosha dzedhijitari inishuwarenzi ecosystem. Kugona kwavo kugadzirisa zvinopihwa uye kupa ruzivo rwakadzama, rwakazvimirira rwakavabvumira kutora basa rekuyananisa pakati vatengi nevanoita inishuwarenzi.
Kana ari zvirongwa zvemukati, chirevo chinoratidza kukosha kwayo kusimbisa nharaunda dzedhijitari. Zvigadzirwa zvinosarudza zvemhando yemukati zvinobatanidza chinzvimbo chavo uye zvinokurudzira kuzvipira kwakasimba kune vashandisi vawo, vachiisa pamberi pemhando pamusoro pehuwandu.
Basa revayananisi uye vatsigiri muinishuwarenzi ecosystem
Pachivanhu, vatengesi veinishuwarenzi uye vamiririri Vakaita basa rakakodzera sevamiriri muchikamu cheinishuwarenzi. Nekudaro, kusimuka kwevaenzanisi uye dhijitari kwakadzora mukurumbira wavo mukufarira vatambi vatsva ava, avo vanopa pachena uye kugona. Pasinei neizvi, varevereri vanoramba vakakosha kune mamwe niches eiyo misika uye nokuda vatengi vanoda kurapwa nemunhu.
Mukufananidza, iyo vatsigiri uye masangano ekuita zvemagariro Ivo vanoita basa rinowedzera kukosha muinishuwarenzi ecosystem. Kubatanidzwa kwavo kunosimbisa hunhu hwemhando uye kunopa kukosha kumatanho avanovandudza munharaunda yemagariro, zvichibvumira makambani einishuwarenzi kuti abatane nevatengi vavo. vatengi kupfuura zvigadzirwa nemasevhisi anopihwa.
Iko kukanganisa kwesocial network pane inishuwarenzi digital strategy
The insurance sector yakawana mu pasocial network yakasarudzika showcase yekudyidzana nevatengi vako. Nekudaro, kunyangwe kuvepo kwavo kuri kukura, mainishuwarenzi achiri kutarisana nematambudziko akakura ane chekuita nekuita uye kudyidzana. Zvinoenderana neshumo, kiyi ndeyekugadzira yakakodzera, inobatsira uye yakagadziridzwa zvemukati kune yega yega yevateereri, kubatanidza zvinhu zve Storytelling y zviitiko zvemunhu.
ari pasocial network Ivo havangoite senzira yekutaurirana chete, asi zvakare vanobvumira makambani kugadzirisa matambudziko ekuzivikanwa uye kuongorora maitiro evatengi. Zvishandiso zvakafanana predictive analytics and the Big Data Izvo zvakakosha kuona maitiro ekuita uye kutarisira zvinodiwa nemushandisi.
Nharaunda dzedhijitari dzinoshandura sei chikamu cheinishuwarenzi
La 2.0 web yaita kuti kugoneke kusikwa kwenharaunda dzedhijitari dzinounza pamwe vashandisi vane zvakajairika zvido uye hukama. Idzi nharaunda hadzingo simbisa hukama pakati pemhando neavo vatengi, asi zvakare shanda semapuratifomu ekupanana ruzivo uye zviitiko.
Chishandiso chakatanhamara mune ino chinyorwa Nharaunda Dzinogara, iyo inobvumira kuongorora uye kuyera kudyidzana mukati menharaunda idzi. Neyo algorithm-yakavakirwa nzira Network Sayenzi, veinishuwarenzi vanogona kuziva inopisa key, define maitiro ekudhinda munhu uye kurudzira kutora chikamu kukuru.
Ichi chishandiso chinowedzerwa ne kushambadzira otomatiki nzira izvo zvinokutendera kuti ugadzirise kutaurirana, maneja madhairekitori uye unovimbisa kutevedzera kwakaringana kweiyo vatengi. Nenzira iyi, makambani haangowedzera kuzvipira kwavo kune vashandisi, asiwo anokwidziridza maitiro avo emukati.
Nharaunda dzedhijitari dzichaenderera mberi nekuita basa repakati muinshuwarisi 'dhijitari zano, ichiita sebhiriji pakati pemabhizinesi nevatengi munzvimbo iri kuwedzera yemakwikwi.
Shanduko yedhijitari yechikamu cheinishuwarenzi isimba uye rinogara richichinja. Nepo mainishuwarenzi echinyakare akatarisana nedambudziko rekujairana nenharaunda yedhijitari, vatambi vatsva vemusika vanopa mikana yakasarudzika yekuvandudza nekugadzira kukosha. Avo vanokwanisa kunyatsobatanidza matekinoroji matsva ne mutengi-centric mazano ichave yakanyanya kutungamirira shanduko iyi yedhijitari.