Matoyi, Shangu uye Fashoni ndizvo Zvitoro zvine huvepo hukuru muCommerce, sezvakaratidzwa ne Kutanga Dhijitari Retail Kudzidza yakaunzwa na IAB UK, Sangano rekushambadzira, kushambadzira uye kutaurirana kwedhijitari kuSpain, kwakaitwa mukubatana naCorpora360, nyanzvi mune zvemabhizimusi ekutengeserana mhinduro dzeRetail chikamu.
Chidzidzo ichi chinoongorora mhando dzinomiririra mumusika weSpanish wekutengesa, zvipo zvavo zvebasa mu yepanyama uye yedhijitari chiteshi (desktop uye mobile), uye yayo kushambadzira kushambadzira kune zvishandiso zvitsva zvakadai sema smartphones, mahwendefa kana phablets. Kuti uite izvi, 119 mhando kubva ku10 main Retail sectors ane online presence yakasarudzwa, tichifunga nezvekutengesa kwavo manhamba, mukurumbira uye kuvapo. The Moda Yakazove iyo chikamu chine huremu hwakanyanya, pamwe neshangu uye zvishongedzo.
Mhedziso yeiyo Yekutanga Dhijitari Retail Kudzidza
Pamhepo vs panyama chitoro
Makambani ari muchikamu chekutengesa ari kutora maitiro epasi rose, achibatanidza marongero avo uye sangano rinoshanda kune zvechinyakare uye zvepamhepo kutengesa. Maererano nekudzidza, the 82% yemakambani ane online chitoro. Iyi data inokwana 88% mumabhureki echiSpanish mabviro (anomiririra iyo 62% yemuenzaniso).
Pakati pezvikamu zvine huvepo hukuru mumatanho ekutengesa edhijitari, zvinotevera zvinomira pachena:
- Chitoro chematoyi: el 100% zvemhando dzakadzidzwa vane online chitoro.
- Shangu: el 95% zvemhando dzakadzidzwa vane online chitoro.
- Fashoni: el 93% zvemhando dzakadzidzwa vane online chitoro.
Optimization yechiitiko chekutenga
Chidzidzo chinozivisa 11 zvakajairika functionalities pamawebhusaiti echikamu chekutengesa. The chigadzirwa chekutsvaga bar ndiyo yakanyanya kupararira, iripo mu 83% zvepamasuwo. Izvi zvinoteverwa ne "kutengesa-kutengesa" kana kurudziro yezvigadzirwa zvine hukama (66%) Iyo "ichangobva kutariswa" mashandiro anotora nzvimbo yechitatu, ne 47% zvekushandisa.
Zvisinei, vanoramba nzvimbo dzekuvandudza. Chete iyo 15% yemhando dzinokutendera kuti utarise kuwanikwa muzvitoro zvenyama online uye chete a 3% inopa sarudzo yekuchengetedza zvigadzirwa online.
Pamusoro pekushandiswa kwe Social Media, the 86% yemhando inopa sarudzo dzekugovana zvigadzirwa pamasocial network se Facebook (77%), Twitter (61%Pinterest (39%) neGoogle+ (39%), kuwedzera kune email (33%).
Dzvanya & unganidza, webrooming uye masevhisi pasi peiyo "Bricks & Clicks" pfungwa iri kuwana pasi mukati meomnichannel mazano. Mukati memaitiro aya, makambani akadai sePull&Bear, Mango, G-Star, Uterque, Mayoral, Decathlon, Fnac uye Prenatal anomira pachena. Nekudaro, Fnac nePrenatal chete ndivo vanopa online reservation uye mu-chitoro pikicha.
Dhirivhari uye dzoka
Nguva ye delivery muSpain inokurumidza kupfuura muUnited States: pedyo ne 70% yemhando dzinounza maodha mune isingasviki 3 mazuva, zvichienzaniswa chete 8% muU.SA. Uyezve, the 58% Ivo vanopa maPrimiyamu masevhisi akadai sekutora chitoro kana kutumira kutumira. Zvisinei, the free shipping Inongowanikwa chete mune 12% dzemakesi.
Kune rumwe rutivi, 39% yemhando inobvumira kudzoka kwemahara, neFashoni, Retail uye Mitambo inotungamira muchikamu ichi. Izvi zvinomiririra a kurudziro inokosha kune vatengi, vanokoshesa mitemo yakapfava uye isingadhuri yekudzorera.
Kukurukurirana
El 31% yemhando dzinotaurirana kukwidziridzwa zvakananga pamawebhusaiti avo, nezvipo zvezvitoro zvepamhepo (96%) kakawanda kupfuura izvo zvezvitoro zvemuviri (36%) Nezve nzira dzekuparadzira, tsamba dzenhau ndiyo inonyanya kushandiswa fomati (77%), achiteverwa nemablog (45%) uye kutaurirana chats (8%).
Kutengesa nhare
El 52% yemhando dzakadzidzwa dzine zvikumbiro zvekuzvarwa, kunyangwe iyo chete 21% inobvumira kutenga online kubva kumapuratifomu aya. Uyezve, chete 21% zvezvitoro zvepamhepo zvinogadziriswa nedhizaini inopindura, iyo inoratidza nzvimbo yakakosha yekuvandudza.
Iwo masekete anonyanya kuchinjirwa kune mobile ndeaya:
- Kugovera Kwakakura: 86%.
- Chitoro chematoyi: 80%.
- Fashoni: 77%.
- Zvishongedzo: 64%.
Nyanzvi dzinotaura
Para Anthony Traugott, Mutungamiriri Mukuru weIAB Spain, "Zano rekubvisa rinoitwa seyakajairika muRetail, pasina mubvunzo mumwe wevashandi vehupfumi, kunyangwe tichiona kuti pachine mukana wakakura wekuvandudza uye kukura".
Maererano ne Xavier Clarke, Mutungamiriri weNhare, Innovation uye New Media, "Kuvepo kwakaderera kwenharembozha ecommerce kuri kushamisa, uko kune zvakare kuzvipira kwakawanda kumaApps pane nharembozha kana Inoteerera Webhusaiti, iyo inofanirwa kunge yakajairika. Kune zvakare nzvimbo yakawanda yekukura kweDhijitari Signage muzvitoro zvenyama, kudiwa kubva kune vashandisi pachavo. "
Pakupedzisira, Florencio Revilla, maneja wekutengesa weCorpora360, anotaura izvozvo "Ma brand anoziva nezve kuvapo kweiyo hyperconnected mutengi. Chiitiko chekutenga chinofanira kunge chakafanana uye chakabatana mune chero chiteshi, chingave chitoro chemuviri, kubva kuPC, piritsi kana smartphone. "
eCommerce muSpain iri kubuda nekukurumidza, inotungamirwa ne kufambira mberi kwezvinhu y kuchinja kwemaitiro evatengi. Kubatanidzwa pakati penyika yenyama uye yedhijitari kunounzwa kwete chete sedambudziko, asi semukana wakakosha wekukura kwemakambani.
Kuti uwane rumwe ruzivo, unogona kuona nekudhaunirodha chidzidzo chizere pano.