Munharaunda yazvino, uko kutengeserana kwemagetsi kuri kukura zvakanyanya, iyo logistic rava musimboti webudiriro yechero ipi zvayo online business. Kuziva chokwadi ichi, the Chikoro cheMadrid cheKushambadzira (MSMK) yakagadzirirwa iyo Master mu eCommerce Development uye Logistics Management, mukana wakasarudzika wekudzidzisa nyanzvi dzakadzidziswa mukugadzira uye optimization yeCommerce kubva pakutanga.
Nei dhigirii ratenzi iri rakakosha pabasa rako?
Kutengeserana kwemagetsi kunoda nzira dzakasiyana siyana dzinosanganisa tekinoroji, zvekugadzirisa uye zvehurongwa. Iyi purogiramu, iyo ichatanga 28 of noviembre, inopa mutoro wekudzidzisa we 240 maawa, inogoverwa muzvikamu zviviri zvevhiki nevhiki. Yakagadzirwa mukubatana nemakambani ane hunyanzvi akadai se Logistics Matambudziko y bhizimusiEcommerce, dhigirii ratenzi uyu rinoisa simbiso pane logistics se inokosha element, inogara isingatarisirwi asi chinhu chakakosha mukusimudzira eCommerce.
Mumashoko a Rafael Garcia, Mutungamiriri weMSMK:
"Logistics yakakosha mubhizinesi repamhepo uye inofanirwa kubatanidzwa zvine hungwaru, asi kwete chete maererano nekushanda. Ine chikamu chakakosha chemari uye kugutsikana. "
Izvi zvinotonyanya kukosha kana uchinzwisisa kuti Logistics haingokanganisa kugutsikana kwevatengi chete, asiwo iyo mutengo optimization uye mukukwanisa kukwikwidza mumusika wepasi rose.
Ndianiko?
Dhigirii ra master rakanangana ne logistics sector professionals, e-commerce nyanzvi uye vanamuzvinabhizinesi vanoda kuita hunyanzvi muzvidzidzo zvakakosha senge:
- Digital marketing
- Zvemutemo uye zvemitemo zvinhu zveCommerce
- Payment gateway management
- Basa remutengi
- Logistics seyakarongeka axis
Pamusoro pezvo, avo vanotora chikamu muchirongwa ichi vanowana chiono chakakwana chekugadzira zvirongwa zvebhizinesi, nzira dze digital uye maitiro e internationalalization.
A modular nzira yekubudirira
Iyo purogiramu inogadzirwa ne 21 ma module, yakagadzirwa nenzira inoshanda uye yakarongeka. Kubva pakuumbwa kwe business idea Kusvikira kushandiswa kwayo uye kubatanidzwa, zviri mukati zvinosanganisira:
- Kuvandudzwa kwehurongwa hwebhizimisi uye chirongwa chekutengesa
- Payment gateway kubatanidzwa
- Kutungamira kwepamutemo kwe eCommerce
- Internationalization mazano
Pamusoro pezvo, vadzidzi vanozove nemukana wekuwana Master Classes zvakasarudzika uye zviitiko networking ne eCommerce indasitiri vatungamiriri.
Nzira yakanangana nekudzidza kunoshanda
Dhigirii ra master rinotora nzira inoshanda pasi pekudzidziswa kwevanotungamira nyanzvi muchikamu. Dzimwe nyanzvi dziri chikamu chevashandi vekudzidzisa dzinosanganisira:
- Martha Nyasha (Google)
- Alfons Martínez (Red.es)
- Pedro Pablo Merino (Nhau dzeEcommerce)
- Andrés Dulanto (EFE Emprende)
Kusangana kwakananga neizvi vanyori ichabvumira vatori vechikamu kuti vawane ruzivo rwekutanga, kusimbisa nzira uye mhinduro mumamiriro ezvinhu chaiwo.
Zvimwe Zvishandiso uye Mikana
Imwe yemabhenefiti makuru eiyi dhigirii ra master ndeye specialized job board, inowanikwa kuvadzidzi kunyangwe vapedza chirongwa. Ichi chishandiso chakanakira kufambisa kupinda mu eCommerce musika wevashandi kana kushanduka mukati meindasitiri.
Pamusoro pezvo, chirongwa ichi chinokurudzira kubatana kuburikidza netiweki zviitiko. networking, zvichiita kuti zvive nyore kuti vadzidzi vadyidzane nemakambani anotungamira mumusika uye kumisa hukama hwakakosha hwehunyanzvi.
Iko kukanganisa kwe Logistics pamagetsi ekutengeserana
Munzvimbo yedhijitari, uko vatengi vanotarisira kukurumidza kutakura uye nemazvo, logistics inomiririra a competitive advantage crucial. Dhigirii re master iyi rinotarisa kukosha kwekubatanidza zvigadziriso zvetekinoroji senge inventory management systems, kutumirwa kwekutevera uye nzira dzekupedzisira dzemamaira.
Semuenzaniso, mhinduro dzakadai sekushandiswa kwe drones zvekuendesa kumba kana chenjera kuchengetedza Vari kutsanangura patsva ruzivo rwevatengi. Dzidzo yacho ichapa maturusi ekushandisa maitiro aya uye kumira kunze munzvimbo ine makwikwi.
Kunyoresa uye ruzivo rwechirongwa
El Master mu eCommerce Development uye Logistics Management ichatanga 28 of noviembre. Makirasi achadzidziswa neChishanu kubva 16:00 p.m. kusvika 21:00 p.m. uye neMugovera muzvikamu zvakasimba kubva 09:00 a.m. kusvika 20:00 p.m.
Nzvimbo dzakaganhurirwa, izvo zvinovimbisa yakasarudzika uye yakasarudzika nzvimbo yekudzidza. Pamusoro pezvo, vanofarira vanogona kubvunza sarudzo dze mari kufambisa kuwanikwa kwechirongwa chepamusoro-soro ichi.
Specialization muCommerce uye Logistics haingovhuri mikana yebasa chete, asi zvakare inopa maturusi anodiwa ekutungamira mumusika unogara uchingobuda. Iri dhigirii ra master rinomiririra nzira yebasa rakabudirira mune zvemagetsi commerce.