E-commerce yakaona kukura kunoshamisa mumakore achangopfuura uye kupinda kwayo chiratidzo chakakosha chekunzwisisa maitiro ayo epasirese. Maererano nemushumo weInternational agency Isu Social, the United Kingdom inotungamira chinzvimbo nea 77% yevagari kutenga online mumwedzi wapfuura.
Nyika dzine yakanyanya e-commerce kupinda
E-commerce haingori maitiro ari kukura, asi shanduko huru munzira iyo vatengi vanowana zvigadzirwa nemasevhisi. Pazasi, isu tinoongorora nyika dzine yakanyanya kupinda e-commerce pasirese.
United Kingdom: mutungamiri we e-commerce
El United Kingdom inokwirisa rondedzero ine mwero unokatyamadza we 77% yevatengi vakatenga pamhepo, vachizvibatanidza sehumwe hupfumi hwakanyanya kugadzirwa. Tsika yekutenga online yakadzika muBritish, ine vatengesi vakuru vakaita se Amazon UK, eBay y ASOS achitonga pamusika. Kubhadhara kuri nyore pamhepo, kuendesa nekukurumidza uye marongero ekudzoka kwakasimbisa kuvimba kwevatengi.
Germany: hupfumi hwedhijitari hwakagadzikana
En Alemania, the 74% yehuwandu inotenga online nguva nenguva. Zvivakwa zvavo zvemberi zvedhijitari uye kuvimba nenzira dzekubhadhara dzemagetsi zvakafambisa maitiro aya. Makambani akadai Zalando, MediaMarkt y Otto Vakakwanisa kujairana nezvinodiwa nevatengi veGerman, vachipa sarudzo dzekubhadhara dzakachengeteka uye kuendesa nekukurumidza.
South Korea: tekinoroji innovation uye e-commerce
South Korea yakamisikidzwa seimwe yemisika mitsva muchikamu ichi. With a 72% yehuwandu hunotenga online, mapuratifomu akadai Coupang uye Gmarket Vakashandura ruzivo rwevatengi, vachiisa pamberi pekushandiswa kwehungwaru hwekugadzira uye kukurumidza-kukurumidza kutumira.
United States: e-commerce powerhouse
En United States, the 66% yehuwandu inotora chikamu mune e-commerce. Makambani akadai Amazon, Walmart uye eBay ramba uchitonga pamusika. Sezvo tekinoroji ichifambira mberi, vatambi vatsva vakaita se Shopify uye D2C (Direct-to-Consumer) zvitoro zviri kuwana kukosha.
Dzimwe nyika dziri kuwedzera: Mexico, India neArgentina
Ipo Europe neAsia zvichitungamira nzira muCommerce kupinda, dzimwe nyika dzakaratidza kukura kwakanyanya mumakore achangopfuura:
- Mexico: En 2023, musika wekutengesa wepamhepo wakasvika pamutengo we 658.3 bhiriyoni pesos, nekukura kwe 24.6% mugore rimwe chete. Mapuratifomu akafanana Amazon, Mercado Libre uye Walmart Mexico vakafambisa shanduko iyi.
- India: Con 895 miriyoni vanoshandisa internet, Ecommerce muIndia iri munzira yekusvika kukosha kwe 1 trillion emadhora nokuti 2030. Flipkart neAmazon India vanotungamira uyu musika uri kubuda.
- Argentina: Na 25.3% yekukura muEcommerce, Argentina inomiririra imwe yehupfumi hwedhijitari muLatin America, inokurudzirwa nemapuratifomu akadai se. Musika Wemahara.
Impact yesocial media pane e-commerce
ari pasocial network ita basa rakakosha mukutorwa kweEcommerce. Parizvino, varipo 2.300 mamiriyoni yevashandisi vesocial media munyika, iyo inomiririra a 31% yehuwandu hwevanhu pasi rose. MuNorth America, iyo 59% yevashandisi yakabatana nemapuratifomu akadai Instagram, Facebook y TikTok, uko kutenga kwakananga kuri kuwedzera nekuda kwezvishandiso zvakaita se Shoppable Ads.
Kukosha kweEcommerce yeEuropean Union
La Ecommerce Europe Sangano yakurudzira European Union kuti ione kukosha kwe e-commerce semutyairi wekukura kwehupfumi. In España, the 68% yehuwandu inotenga online, zvinoenderana neavhareji yeEU. Nekudaro, kukura kwayo kwakadzikira zvichitevera denda.
Sezvo nyika zhinji dzichitora dhijitari uye tekinoroji yepamusoro, eCommerce kupinda kucharamba kuchiwedzera. Makambani anoda kumira kunze munzvimbo ino yemakwikwi anofanirwa kuisa mari mukati mobile optimization, nzira dzekubhadhara dzakachinjika uye nzira dzekushambadzira dzedhijitari dzinoshanda.
Ramangwana re-e-commerce riri kuvimbisa, uye nyika dzinokwanisa kuvandudza uye kujairana nemaitiro edhijitari dzichava vatungamiriri muhupfumi hwenyika.