Chii chinonzi SEO?
SEO, kana Tsvaga Engine Optimization, inoreva seti yemaitiro uye mazano akagadzirirwa kukwidziridza webhusaiti nechinangwa chekuvandudza kwayo natural positioning kana organic mumhedzisiro yeinjini yekutsvaga, senge Google, Bing kana Yahoo. Iyi yekumisikidza haina kubhadharwa, asi mhedzisiro yechokwadi optimization uye zvinoenderana.
Zvakanakira SEO zvakajeka: zvinobvumira kukwezva vanokwanisa traffic, kunowedzera kuoneka uye iri kushandiswa kwenguva refu izvo zvinogona kuunza zvibereko zvakanaka. Zvisinei, inzira inoda nguva, kuzvipira y kutsungirira.
Zvinokosha Zvikamu zveSEO
- SEO Pa-Peji: Inosanganisira zvese zviito zvinoitwa mukati mewebhusaiti kuti ivandudze nzvimbo yayo. Izvi zvinosanganisira keyword optimization, titles y tsananguro, chimiro che URL, zvemukati zvinongedzo uye optimization ye mifananidzo, pakati pevamwe.
- SEO Off-Peji: Inoreva zviito kunze kwewebhusaiti, sekusimudzira kwe kupinda links (quality backlinks), inotaura mukati pasocial network uye mazano e zvakagoverwa.
- Technical SEO: Inotarisa pane yemukati chimiro chesaiti kuti ifarire yayo tracking e indexing nemainjini ekutsvaga. Zvimiro zvakaita se kurodha kumhanya, kushandiswa kwe SSL zvitupa uye kusikwa kwe a XML sitemap Iwo akakosha.
Chii chinonzi SEM?
Iyo SEM, kana Tsvaga Injini yekutengesa, igadziriro yezvirongwa zvinotsvaga kuwedzera kuoneka kwewebhusaiti kuburikidza mishandirapamwe yakabhadharwa mumainjini ekutsvaga. Mhando iyi yekushambadzira inosanganisira sarudzo dzakadai se Google Ads, Bing ads uye mamwe masevhisi e yakabhadharwa kushambadzira.
Kushandisa SEM kunosanganisira kugadzira uye kugadzirisa shambadzo dzinoonekwa zvakanyanya mu mapeji ekutsvaga mhinduro. Aya ads anowanzo kuoneka kumusoro kwepeji uye anozivikanwa se zvakatsigirwa zvabuda. Iyo SEM inonyanya kubatsira kana uchitsvaga kugadzira mhedzisiro pakarepo, kukwezva yakanyanya kupatsanurwa traffic uye kuzadzisa SEO mazano ekuwedzera kuoneka.
Zvikamu zvakakosha zveSEM
- Pay Per Click (PPC): Modhi iyo vashambadziri vanobhadhara chete kana mushandisi akadzvanya pane yavo ad.
- Segmentation: Inokutendera kuti usvike kune chaivo vateereri nekusarudza akakosha mazwi, kwenzvimbo, kufarira, huwandu hwevanhu, Etc.
- Kugadziridza: Zvinosanganisira kugara uchiongorora data kugadzirisa mabhesi, keywords uye mazano ekuwedzera kudzoka kwekudyara (MAMBO).
Misiyano yakakosha pakati peSEO neSEM
Nepo chinangwa chese SEO neSEM chiri chekuvandudza injini yekutsvaga kuoneka uye kutyaira traffic kune webhusaiti, aya mazano ane misiyano yakakura:
- Investment type: SEO inoda mari ye nguva y resources kuitira optimization uye kugadzira zvemukati. Kune rimwe divi, iyo SEM inoreva mari yakananga zvine chekuita nekushambadzira mishandirapamwe uye iyo PPC modhi.
- Nguva yekuwana mibairo: Nepo SEO iri kubheja pa svikiro y kwenguva refu, iyo SEM inopa mhinduro pakarepo, yakanakira kukwidziridzwa kana mishandirapamwe yenguva pfupi.
- Nguva yezvawanikwa: NeSEO, mabhenefiti anogara nekufamba kwenguva, kunyangwe mushure mekumisa zviito. MuSEM, mhedzisiro inopera kamwe misa mishandirapamwe.
- Kudzora: Iyo SEM inopa hukuru kutonga pamusoro nzvimbo, mari y segmentation, nepo SEO inotsamira pane shanduro zvezvinjini.
Ndeipi nguva yekushandisa SEO uye nguva yekushandisa SEM?
Kusarudza nguva yekushandisa SEO kana SEM zvinoenderana neiyo zvinangwa chaizvo yedhijitari yako yekushambadzira nzira, yako bhajeti uye iwe hurongwa hwemigumisiro:
- SEO: Yakanakira makambani ari kutsvaga kuvaka a kuvapo online kwenguva refu, kubudirira a nguva dzose traffic uye kuwedzera kudzoka kwenguva refu pakudyara. Inoshanda zvakanyanya kune zvemukati girini kana madingindira anodzokororwa.
- SEM: Inokodzera mishandirapamwe chaiyo, zvinoburitswa zvigadzirwa o huduma uye kukwidziridzwa nemhedzisiro nekukurumidza. Inobatsirawo kune keyword test uye kuongorora vateereri.
Maitiro ekubatanidza SEO uye SEM mune yakazara zano
Kuti uwedzere mhedzisiro, makambani mazhinji anosarudza kusanganisa ese ari maviri. nzira muchirongwa chako chekushambadzira kwedhijitari. Hedzino dzimwe nzira dzekuzviita:
- Shandisa SEM kuwana mhinduro dzekutanga: Paunenge uchishanda paSEO optimization, SEM mishandirapamwe inogona kugadzira traffic nekukurumidza uye kubata vateereri.
- Shandisazve data: Data yakawanikwa kubva kuSEM mishandirapamwe, sekuita kwe keywords, inogona kushandiswa kugadzirisa SEO zvemukati.
- Kuzadzisa mazano: Nepo SEM inogona kushandira zvakanyanya kukwikwidza misoro kana zvigadzirwa, SEO inogona kugadzirisa makwikwi ezasi mazwi uye kwenguva refu organic traffic.
Sarudzo pakati peSEO neSEM haisati iri yakasviba uye chena sarudzo. Mazano ese ane nzvimbo mu a kuenzanisa dhijitari nzira. Kunzwisisa kusiyana kwavo, masimba, uye zvisingakwanisi kwakakosha pakuvashandisa nemazvo uye nekuzadzisa zvinangwa zvako zvekushambadzira.