Mushandisi Yakagadzirwa Zvemukati (UGC) yakashandura nyika ye-e-commerce, ikava chishandiso chakakosha chekuwedzera kuvimba kwevatengi, kuvandudza SEO chinzvimbo uye kukurudzira shanduko yekutengesa. Sezvo mabhureki achitsvaga mamwe maitiro echokwadi ekubatana nevateereri vawo, UGC iri kuzviisa seimwe yeanonyanya kushanda uye ane pundutso maitiro. Muchikamu chino, tichaputsa yako kukosha, mabhenefiti uye maitiro ekubudirira kuita muEcommerce yako.
Chii chinogadzirwa nemushandisi?
El Mushandisi anogadzirwa zvemukati (UGC) imhando ipi neipi yemukati-angave wongororo, mavhidhiyo, zvipupuriro, zvinotumirwa pasocial media, kana mifananidzo-yakagadzirwa uye yakagovaniswa nevatengi veiyo brand. Kusiyana nemakambani ezvemukati, chinyorwa ichi chakanyanya kutendeseka uye chakavimbika, sezvo chichibva muzviitiko chaizvo zvevatengi vanoda kugovera maonero avo nevamwe vashandisi.
Kukosha kwezvinhu zvinogadzirwa nemushandisi muEcommerce
UGC inoita basa rakakosha mu ecommerce, kubvira inokanganisa zvakananga sarudzo yekutenga. Maererano nezvidzidzo zvemazuva ano:
- El 71% yevatengi vimba zvakanyanya mu Maonero uye zvirevo kubva kune vamwe vatengi kupfuura mune zvinotsanangurwa zvechigadzirwa zvinopihwa nemhando.
- El 82% yevatengi inokoshesa zvinogadzirwa nemushandisi kupfuura zvechinyakare zvekushambadzira zvemukati.
- El 70% yevatengi Tarisa wongororo uye zvipupuriro usati waita sarudzo yekutenga.
Aya data anoratidza kuti UGC haingopesvedzere kuvimbika kwee-commerce saiti, asi yakakoshawo pakuwedzera shanduko. Rangarira kuti a chikamu chikuru chevatengi inzwa uine chivimbo chekutenga kana vaona rudzi urwu rwemukati.
Benefits yemushandisi-yakagadzirwa zvemukati zveCommerce
Wedzera kuvimba uye kuvimbika
MaBrand anogona kutaura kuti zvigadzirwa zvawo ndizvo zvakanakisa, asi kana vatengi pachavo vachizvisimbisa kuburikidza nekuongorora, mafoto kana mavhidhiyo, Chigadzirwa uye kuvimbika kwemhando kunowedzera zvakanyanya. Rudzi urwu rwezvinyorwa runopa kusimbiswa kwemagariro kunopesvedzera vasingafungidzirwe vatengi. Unogona kuverenga zvakawanda nezvekuti sei shandisa wongororo yevatengi kuvandudza kuvimba kwako ecommerce.
Kuvandudza SEO chinzvimbo
Iyo UGC inobatsira pakugadzira zvitsva uye zvinoenderana, iyo inobatsira SEO. Wongororo uye zvirevo zvinosanganisira mazwi akakosha ane chekuita nechigadzirwa anobatsira kuvandudza nzvimbo dzeinjini yekutsvaga.
Deredza mari mukugadzirwa kwezvinhu
Mushandisi-anogadzirwa zvemukati anobvumira mabhureki kuti awane akakodzera zvinhu pasina kukosha kwekudyara mari hombe mukugadzirwa kwezvinhu. Nezano rakakodzera, vatengi vanogona kugadzira mifananidzo, mavhidhiyo uye zvinyorwa izvo brand inogona kushandisa zvakare mukushambadzira kwayo kwedhijitari. Izvi zvinoenderanawo ne Comment management iyo inogona kuva yakakosha sosi yekukwezva vatengi vatsva.
Kurudzira kubatanidzwa kwevatengi uye kuvimbika
Nekukurudzira vatengi kugovana zvavanosangana nazvo, nzanga yakavimbika inogadzirwa kumativi echiratidzo. Vatengi vanonzwa kuti maonero avo anokosheswa, izvo zvinosimudzira manzwiro evamwe uye zvinowedzera kuzvipira kwavo kune brand. Kurudzira vatengi kuti kutora chikamu muzviito zvekuvimbika izvo zvinobatsira ivo uye brand.
Matanho ekukurudzira-zvinogadzirwa nevashandisi
1. Ongororo uye zvipupuriro
Ita kuti zvive nyore kune vatengi kusiya ongororo pawebhusaiti yako uye social media. Iwe unogona kukurudzira vatengi nezvidzikiso pakutenga mune ramangwana kana raffles pakati peavo vanosiya wongororo. Izvi zvinogona kuenderana Kukurudzira maitiro ekutenga.
2. Makwikwi uye zvipo pasocial network
Gadzira mishandirapamwe yaunokoka vashandisi kuti vagovane mafoto kana mavhidhiyo nezvigadzirwa zvako mukuchinjana nemukana wekuhwina mibairo.
3. Kushandiswa kwema hashtag akadhindwa
Kurudzira kushandiswa kwemhando-chaiyo hashtag kukurudzira vashandisi kugovera zviitiko zvavo nezvigadzirwa zvako pa Instagram, TikTok, kana Twitter.
4. Mishandirapamwe nevanokurudzira uye micro-influencers
Kudyidzana nevapesvedzera kunobvumira Ratidza mhando yako kune vateereri vatsva uye kuwedzera chizvarwa chechokwadi chemukati. Mukuwedzera, izvi zvinogona kusanganiswa nemishonga zvemagariro vezvenhau zano kuwedzera mhedzisiro.
5. Zvinyorwa pawebhu uye pasocial network
Simbisa zvinogadzirwa nevatengi pawebhusaiti yako uye social media kukurudzira vamwe kuita zvimwe chetezvo.
Mienzaniso yemhando dzakatora mukana weUGC
- Coca-Cola:Nemushandirapamwe wayo we "Goverana Coke", yakakurudzira vatengi vayo kugovera mifananidzo nemabhodhoro emunhu.
- apuroMushandirapamwe we "Shot on iPhone" wakaratidza mapikicha akatorwa nevashandisi, achisimbisa kunaka kwemakamera emidziyo yavo.
- GoPro: The action camera brand yakavaka nharaunda pasocial media zvichibva pane zvinogadzirwa nemushandisi.
Maitiro ekuyera kukanganisa kwezvinogadzirwa nemushandisi
- Kudyidzana kutevera: Inoyera huwandu hwenguva dzevashandisi zvinogovaniswa, kutaurwa kana kufarirwa.
- Kushandura kuongorora: Inofananidzira nhamba yekutengesa kune inogadzirwa nemushandisi.
- Webhu traffic monitoring: Ongorora kuti ingani traffic inouya kubva pasocial network uye zvinotumirwa pamablog evatengi.
Mushandisi-yakagadzirwa zvemukati chishandiso chakakosha kune chero Ecommerce iri kutsvaga kuvimbika, Kubatana uye kutendeuka kuri nani. Kuita nzira dzakakodzera dzekukurudzira uye kuwedzera UGC kunogona kuita mutsauko wese mumusika unokwikwidza wedhijitari.
