Evolution uye Mikana yeElectronic Commerce muSpain

  • Kutengeserana kwemagetsi muSpain kwakakura ne12,3% muna 2012, zvichiita kuti pave nemari inosvika 12.383 miriyoni euros.
  • Nhamba yekutenga vashandisi veInternet yakawedzera ne15%, inosvika 15,2 miriyoni.
  • Nharembozha yekutengesa yakakura ne8%, ichibatanidza kukosha kwemidziyo yakaita sema smartphones mukutenga online.
  • Pasinei nekukura, matambudziko anoramba aripo, akadai sekusada kutenga pasina kuona chigadzirwa uye mari yakakwirira yekutumira.

Mhedziso yemushumo weElectronic Commerce muSpain (2013 edition)

Chirevo chakaburitswa ne ONTSI (National Telecommunications and Information Society Observatory) pakuvandudzwa kwekutengeserana kwemagetsi muSpain panguva ye2012 inopa data inonakidza kwazvo pamusoro pekushanduka kwechikamu.

Imwe yeanonyanya kukosha mapoinzi kukura kwee-commerce bhizinesi vhoriyamu yakanangana nekupedzisira mutengi (B2C), chii yakawedzera ne12,3% zvichienzaniswa negore rapfuura. Nekukwira kwemaitiro aya, huwandu hwekuchinja hwakasvika 12.383 mamirioni euros muna 2012.

Kuwedzera kwevatengi vepamhepo

Mhedziso dzeChirevo cheElectronic Commerce muSpain

Kutengeserana kwemagetsi kunoramba kuchiwana vateveri muSpain. Muna 2012, nhamba yekutenga vashandisi veInternet yakakura 15%,kusvika ku 15,2 mamiriyoni yevanhu vakatenga online. Kuwedzera uku kunoratidza a kuchinja kwemaitiro evatengi izvo zvinobatanidza nekufamba kwenguva.

Muchiitiko chino, zvakakodzera kusimbisa kuti 55,7% yeSpanish Internet vanhu akaita kanenge kamwe chete online kutenga mukati megore. Nekudaro, pachine nzira yekuenda nayo kuenderana nenhamba dzedzimwe nyika dzeEurope dzakaita seFrance kana United Kingdom, uko chikamu chiri yakakwirira zvikuru.

Diversification yekutenga nzira

Chimwe chinhu chakakosha icho mushumo unosimbisa kuwedzera kwe kufamba kwekutengesa. Zvese kutenga uye kudhawunirodha zvigadzirwa kana masevhisi kuburikidza nenharembozha kwakawedzera ne 8%. Izvi Kukwira kumusoro inosimbisa kukosha kwekuve nemapuratifomu akachinjirwa kuti ashande nemazvo pama smartphones uye mahwendefa.

Mukuwedzera, the 16,8% yevashandisi vakatenga kamwechete pamwedzi pamhepo, zvichiratidza a chinja uchienda kunonyanya kushandiswa. Nzira huru dzekutenga dzaive masaiti akatsaurirwa chete kutengesa online, achiteverwa nemapuratifomu ekutengeserana pakati pevanhu (C2C).

Mabhureki uye matambudziko ezvemagetsi kutengeserana muSpain

Pasinei nezviratidzo zvakanaka, chirevo chinozivisawo zvimwe zvipingamupinyi zvinodzikamisa kupinda kwekutengesa kwemagetsi muSpain. Pakati pezvipingamupinyi zvikuru ndezvi:

  • La kusada kutenga zvigadzirwa usina kuzviona panyama.
  • Vakasimudzwa kutumira mari izvo zvinotadzisa vashandisi vazhinji.
  • La kusavimba kune nzira dzekubhadhara uye kuchengetedzwa kwedata remunhu.
  • Matambudziko ane chekuita nekudzoka uye kuchinjana vimbiso.

Kuti ukunde matambudziko aya, zvakakosha kuti zvitoro zvepamhepo zvishande mukati kunatsiridza ruzivo rwevashandisi, kupa zvinoyevedza zvivimbiso uye kukwidziridzwa, uye kusimbisa kuchengeteka mukutengeserana.

Kuenzanisa kwenyika yose uye mamiriro eEurope

Kutengeserana kwemagetsi muSpain kwakaratidza kugara, asi kukura kuri pakati nepakati kana kuchienzaniswa nedzimwe nyika dzeEurope. Ndiri kuSpain 55,7% yevashandisi veInternet vakatenga online, munyika dzakaita seFrance, United Kingdom kana Germany nhamba iyi inodarika nhamba 70%.

Uyezve, vashandisi veSpanish vane maitiro akavhengana, achichinjana pakati pezvitoro zvenyama uye mapuratifomu epamhepo. Zvinotarisirwa kuti izvi kubatanidzwa kwehybrid kunoramba kuchikura, inotungamirirwa nekushanduka kwetekinoroji uye kubatanidzwa kwe digitalization muzvikamu zvose zvehupfumi.

Ukuwo, kushandiswa kwezvigadziriso senge nzvimbo dzekuunganidza uye kutakura kwakagadziridzwa kunogona kuwedzera kukura mukutenga online.

Mikana yeramangwana

Chirevo chinosimbisa izvozvo kune mikana yakawanda yekukura yekutengeserana kwemagetsi muSpain, kunyanya muzvikamu zvakaita sefashoni, kushanya uye varaidzo. The yakavandudzwa nharembozha uye kuwedzera kwenzira dzekubhadhara dzakachengeteka kuchavawo kiyi mukusimudzira kutengeserana kwedhijitari munyika.

Uyewo, the technology innovation, sekushandiswa kwehungwaru hwekugadzira uye mapuratifomu echokwadi akawedzerwa, anobvumira mabhizinesi kupa ruzivo rwakanyanya rwemunhu uye runonakidza rwekutenga. Izvi kwete chete ichachengetedza vashandisi vemazuva ano, asi zvakare ichakwezva vatengi vatsva.

Kutengeserana kwemagetsi muSpain kuri muchikamu chinovimbisa. Nekutarisa kukunda zvipingamupinyi zviripo uye kutora mukana wemikana yetekinoroji, chikamu ichi chine mukana wakakura wekuenderera mberi nekukura nekuzvimisa pakati pemisika mikuru yeEurope.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako