Threads, iyo social network inotungamirwa neMeta, iri munzira yekubatanidza kushambadzira kutanga muna Ndira gore rinouya, maererano nekusimbiswa kwemazuva ano kubva kukambani yemarudzi akawanda. Ichi chiyero chinoratidza danho rakakosha rakanangana nekuita mari kwepuratifomu, iyo kusvika zvino yapa vashandisi vayo chiitiko chisina ad. Nekudaro, kubudirira kuri kukura kweThreads, nevanopfuura 275 miriyoni vanoshandisa uye miriyoni imwe kunyoreswa kutsva zuva nezuva, kwatungamira Meta kuita iyi sarudzo.
Mukuru weMeta Mark Zuckerberg akatsanangura kuti kambani iyi inotevera yenguva refu yekuvandudza modhi umo mapuratifomu matsva anotanga sezviitiko zvinotarisana nevatengi vasati vashandura kuita mabhizinesi ane pundutso. Kufamba uku kunofambirana nemaitiro ekuita mari ayo Meta aita pane mamwe mapuratifomu ayo, akadai seFacebook ne Instagram.
Kuitwa kwema ads kuchave sei?
Kusvika kwekushambadzira kuThreads kuchave kuita zvishoma nezvishoma. Muchikamu chekutanga, Meta ichadzikamisa nhamba yezviziviso zviripo uye ichabatana nenhamba shoma yevashambadzi. Zvinotarisirwa kuti zano iri richabvumira mafomu ekushambadza kuti agadziriswe uye kuderedza kukanganiswa kwechiitiko chemushandisi.. Nekufamba kwenguva, huwandu hwekushambadzira huchawedzera, zvichibvumira mamwe mabhureki kushandisa iyi chikuva senzira yekushambadzira.
Iyi nzira inofambira mberi haisi itsva kuMeta, iyo yakatoshandisa nzira dzakafanana pa Facebook ne Instagram. Muma Threads, ads angangotora mafomati akajairwa, akadai seakatsigirwa mapositi kana mavhidhiyo ekushambadza, kunyangwe ruzivo rwakakwana nezvezvichaonekwa izvi zvisati zvaburitswa.
Musika wekushambadzira uri kukura
Kukura kwakakura kwakaonekwa neThreads kubva payakavambwa muna 2023 kwakaisa chikuva seimwe yakasimba kune X, yaimbozivikanwa se Twitter. Mamiriro ezvinhu eX, akaratidzirwa nekukakavadzana kunoramba kuripo kubva pakutenga kwaElon Musk kwesocial network, kwakakonzera kubuda kwevashandisi kune mamwe mapuratifomu. Mathreads akakwanisa kuita mari pakufamba uku, achiva mukwikwidzi mukuru waX.
Pamusoro pezvo, kuitwa kwezvinyowani, sekugona kugadzira chikafu chetsika uye kuronga zvemukati nemisoro chaiyo, kwakavandudza ruzivo rwemushandisi. Idzi gadziriso dzakabatanidza nzvimbo yeThreads pamusika uye yakaibvumira kumira kunze kune dzimwe nzira dzakadai seBluesky.
Nevashandisi vanopfuura mamirioni mazana maviri nemakumi manomwe neshanu pamwedzi uye fungidziro yekuenderera mberi nekukura muna 275, Meta yakaratidza mukana mukuru wekushambadzira muThreads. Uku kusimukira kunoratidza zano rekambani rekusimudzira mushandisi wayo uye kukwezva vashambadziri vanofarira kuongorora nzira itsva dzekushambadzira dzedhijitari.
Kuramba kuita mari nematambudziko
Nepo mabhenefiti emari echirongwa ichi achionekwa, Meta inoziva kuti shanduko kuenda kupuratifomu inotsigirwa nekushambadzira inogona kuunza kusada pakati pevashandisi. Kambani yakavimbisa kuti ichatarisa kuchengetedza ruzivo rwakanaka rwemushandisi, kuderedza kupindirwa kwezviziviso uye kuona kuti hazvisi zvakawandisa kana kutsamwisa.
Nenzira iyi, Meta inovavarira kudzidza kubva pane zvakaitika kare paFacebook ne Instagram, uko kushambadza kwakanyatso kubatanidzwa pasina kukanganisa zvakanyanya dhigirii rekugutsikana kwemushandisi. Chinokosha chichava chekuwana kuenzana pakati pezvido zvekutengeserana zvevashambadziri uye zvinotarisirwa nevatengi. Kune vashandisi, shanduko yakakosha ichave kufambira mberi kwekubatanidzwa kwezvinhu zvakatsigirwa mune yavo maThreads ruzivo. Nekudaro, kusvika pakupera kwa2024, ivo vachakwanisa kunakidzwa zvachose-isina ad. Kutanga muna Ndira 2025, yekutanga ads ichatanga kuoneka, kutanga nhanho nyowani yeiyi inozivikanwa microblogging platform.
Iyi shanduko inoisa ma Threads kwete chete semutambi akakosha mune yanhasi dhijitari mamiriro, asiwo seyakakosha mari yerukova yeMeta. Kunyangwe zvichiri kuzivikanwa kuti vashandisi vachaita sei pakusvika kwezviziviso, kambani inoita kunge ine chivimbo mukugona kwayo kugadzirisa shanduko nemazvo. Nechivimbiso chekuchengetedza kutarisa kwekukosha uye kwete kuwandisa kwepuratifomu, ma Threads anogona kuseta chiyero chitsva mukubatanidzwa kwekushambadzira mukati mesocial network.