Kana iwe uri kungotanga kufamba kwako mune inonakidza yenyika yekutengesa zvemagetsi, une chokwadi chekusangana nemarudzi akasiyana-siyana emazwi anogona kunge achivhiringa pakutanga. Aya mazwi nemitsara anogara achishandiswa kutsanangura zvigadzirwa, masevhisi, marongero uye mabhizinesi modhi mumunda we ecommerce. Pazasi, tinopa a Yakakwana gwara kune basic ecommerce terminology, kuitira kuti iwe unzwisise zviri nani chikamu ichi uye ushande nekuvimba kukuru.
Mhando dzebhizinesi muEcommerce
- Bhizinesi kune Bhizinesi (B2B): Iyi bhizinesi modhi inoreva kutengeserana kunoitika pakati pemakambani. Semuenzaniso, vatengesi vanotengesa zvigadzirwa kune vanogovera kana mamwe makambani.
- Bhizinesi kune Mutengi (B2C): Pano, kambani inotengesa zvakananga kugumisa vatengi, sezvinoitwa nezvitoro zvepaIndaneti zvinotengesa zvipfeko, zvemagetsi kana mabhuku.
- Bhizinesi kune Mushandi (B2E): Iyi modhi inobvumira makambani kupa zvigadzirwa kana masevhisi kuvashandi vavo zvakananga, kazhinji kuburikidza nemapuratifomu e-intranet.
- Bhizinesi kuHurumende (B2G): Kudyidzana kunoitwa pakati pemakambani nemasangano ehurumende. Masevhisi chaiwo kana zvigadzirwa zvakaita semhinduro dzetekinoroji kana michina zvinopihwa pano.
- Mutengi kune Mutengi (C2C): Iyi modhi inoitika pamapuratifomu apo vatengi vanotengesa zvigadzirwa nemasevhisi zvakananga kune vamwe vatengi, seBay kana Wallapop.
- Yakananga kuMutengi (D2C): Mune iyi fomati, mabhureki anotengesa zvakananga kumutengi pasina vamiriri, zvichibvumira kutonga kwakazara pamusoro pechiitiko chevatengi.
Zvikamu zvakakosha zveEcommerce
Kubudirira kwechitoro chepamhepo kunoenderana nezvakawanda zvinhu uye zvinhu, kubva ku ruzivo rwevashandisi kusvikira marketing marketing. Pazasi tinoongorora zvimwe zvezvinhu zvakakosha:
- Ecommerce Platform: Ndiyo software inobvumidza iwe kubata online chitoro. Mienzaniso yakakurumbira inosanganisira Shopify uye PrestaShop. Kana iwe uri kuongorora sarudzo, tinokurudzira kuverenga zvakawanda nezve mutsauko uripo Shopify uye PrestaShop.
- Buda: Inoreva nzira yekubhadhara apo mutengi anopedzisa kutenga kwavo. Maitiro akakwenenzverwa ekubhadhara akakosha kudzikisa mwero wekusiya ngoro.
- Payment gateway: Chishandiso chinokutendera kuti ugadzirise kubhadhara zvakachengeteka. Dzimwe sarudzo dzakakurumbira iPayPal uye Stripe.
- Inventory management: Inoshanda inventory control inova nechokwadi chekuti zvigadzirwa zviripo zvinonyatso kuratidzwa muchitoro, kudzivirira kuvhiringidzika kwevatengi.
- Logistics uye kutumira: Inosanganisira maitiro ekuchengetedza, kurongedza uye kutumira chigadzirwa kune yekupedzisira mutengi.
- Kutsigira Kwevatengi: Zvishandiso zvakaita sechat chat kana masisitimu ematikiti anoita kuti zvive nyore kugadzirisa nyaya uye kugadzirisa ruzivo rwevatengi. Dzidza zvakawanda muchinyorwa chedu pa kukosha kwehupenyu chat ye ecommerce.
Ecommerce metrics uye mazano
Kuyera uye kukwenenzvera kuita kwechitoro chepamhepo kwakakosha. Aya ndiwo mamwe eakanyanya kukosha metrics uye mazano aunofanirwa kuziva:
- Chiyero chekushandura: Chikamu chevashanyi vanopedzisa chiito chavanoda, sekutenga kutenga. Kuwedzera metric iyi kunogona kuve nemhedzisiro yakananga pamari.
- Avhareji Yekuodha Kukosha (AOV): Inomiririra avhareji yemari inoshandiswa nemutengi pakutenga. Matanho akadai sekutengesa uye kutengesa-muchinjika anogona kuwedzera kukosha uku.
- Mutengi Hupenyu Hwose Kukosha (CLV): Kufungidzira mari yese ichaburitswa nemutengi panguva yehukama hwavo nebhizinesi rako.
- SEO (Tsvaga Injini Yekuita): Zvemukati optimization yekuvandudza organic kuoneka mumainjini ekutsvaga. Dzidza zvakawanda nezve pa-peji optimization mune ecommerce.
- Nzira dzekusimudzira: Perfect the pricing strategy uye kutanga kukwidziridzwa kwakanaka ndiwo matanho akakosha ekutora pfungwa dzevatengi.
Zvishandiso zvakakosha muEcommerce
Kushandiswa kwezvishandiso zvakakodzera kunogona kurerutsa manejimendi e-e-commerce uye kukwidziridza kuita kwayo. Pazasi pane rondedzero yezvishandiso zvakakosha:
- Google Analytics: Inokutendera kuti uongorore traffic yepeji, tsvaga anonyanya kushanda traffic masosi uye kuyera shanduko. Tsvaga kuti nei ichikosha muchinyorwa "Kukosha kweGoogle Analytics muEcommerce yako".
- Vatengi hukama maneja (CRM): Ivo vanobatsira kubata ruzivo rwevatengi uye kugadzirisa munhu chiitiko chekutenga.
- ERP Systems: Ivo vanogonesa manejimendi akazara ezvinyorwa, mari uye logistics.
- Content Management Systems (CMS): Ivo vanowanzo sanganisira zvinoshanda kugadzirisa uye kugadzirisa chitoro chepamhepo, seWordPress neWooCommerce.
Kunzwisisa ese aya mazwi uye marongero angaite seanoremedza pakutanga, asi sezvaunojairana nawo, uchaona zviri nyore kugadzirisa ecommerce yako. Chinokosha ndechekugara wakagadziridzwa uye wakavhurika kuedza nzira itsva.