Ma social network anoona kukura kusingamisikike, nezviverengero zvinoorora gore negore. Kukanganisa kwayo pa sociedad, munzvimbo pachedu y professional, hazvirambiki. Vanhu vakawanda vari kushandisa mapuratifomu akaita seFacebook, Instagram, TikTok uye LinkedIn kutaurirana, kuwana ruzivo uye kuita bhizinesi. Kune makambani, kunzwisisa chiitiko ichi uye kuchinjira kune yayo pfungwa chinhu chinokosha kuti urambe uchikwikwidza.
Kukura kwenzvimbo dzekudyidzana mugore rapfuura
Social media yakaona kukura kunoshamisa mumakore achangopfuura, ichipfuura vashandisi ve5.000 bhiriyoni pasi rese. Izvi zvinomiririra anenge 62% yehuwandu hwepasi rose, nhamba inoramba ichiwedzera nekuda kwekuwedzera kwe Internet uye kupinda kwenharembozha.
Maererano nezvidzidzo zvemazuva ano, vashandisi vesocial media vakawedzera ne 5,6% mugore rapfuura, ichiwedzera anopfuura 256 miriyoni profiles matsva. Uku kukura kwakafambiswa nekukwira kwemapuratifomu seTikTok, kuwedzera kushandiswa kwe zvemukati zvevhidhiyo uye kubatanidzwa kwemichina yakadai se njere yekufunga mumadhijitari mazano.
Nguva yekushandisa yakawedzerawo zvakanyanya. Paavhareji, vashandisi vepasi rose Vanopedza maawa maviri nemaminitsi makumi maviri nematatu zuva nezuva kumasocial network, kunyangwe nhamba iyi ichisiyana nedunhu nezera. Munyika dzakaita seBrazil neSouth Africa, vanhu vanopedza kusvika 9 maawa yakabatana pazuva, nepo muSpain avhareji iri 5 maawa uye 42 maminitsi.
Vashandisi vanoshanda: Facebook ichiri kutungamirira, asi TikTok iri kukura
Nepo Facebook ichiramba iri social network ine nhamba huru yevashandisi vanoshanda, nevashandisi vanopfuura mabhiriyoni matatu, mamwe mapuratifomu ave achikurumidza kuwana nzvimbo. TikTok yaona kukura kukuru, kuwedzera a 48,6% mugore rekupedzisira uye kusvika kune 1.500 mamiriyoni evashandisi.
Izvi zvatungamira mapuratifomu akadai seYouTube ne Instagram kuti agadzirisewo mafomati avo kuti akwikwidze ephemeral uye pfupi vhidhiyo yemukati iyo TikTok yakakurumbira. Instagram Reels uye YouTube Shorts mienzaniso yakajeka yekuti makuru masocial network akagadziridza nzira dzawo kuti arambe akakodzera.
WhatsApp inoramba iri imwe yeanonyanya kushandiswa maapplication maererano nekudyidzana, nekukura kwakasimba mune yayo mushandisi base. Nekudaro, munzvimbo yezvakadyiwa zvemukati, Instagram uye TikTok vakatungamira, ne Instagram iri iyo inofarirwa nevashandisi vepasirese, ichibvisa WhatsApp kubva panzvimbo yepamusoro.
Kukura kwegore negore kwema social media uye mafambiro emangwana
Nepo kukura kwevashandisi vesocial media kuchienderera mberi, mitengo yave kuderera kana ichienzaniswa nemakore apfuura. Pakazosvika 2025, kukura kunotarisirwa kudzikama kumativi ose 6,8%, izvo zvaizoratidza kusimbiswa kwemusika uye kukwikwidza kwakasimba pakati pemapuratifomu.
Mamwe emaitiro anozogadzira ramangwana resocial media anosanganisira:
- Kusimuka kwevhidhiyo refu-fomu: TikTok yatanga kuyedza mavhidhiyo anosvika maminetsi makumi matatu, zvichiratidza shanduko inogona kuitika mumashandisiro anoita vashandisi zvirimo.
- Social commerce: Social media inoenderera mberi nekubatanidza zvinhu zvekutenga mumapuratifomu avo. TikTok Shop, Instagram Shopping uye Facebook Marketplace yawana mukurumbira.
- Kuwedzera kushandiswa kweArtificial Intelligence: Mapuratifomu ari kuita AI kuvandudza zvemukati memunhu, kutariswa kwekushambadzira, uye kutarisisa zvemukati.
- Kuwedzera kudzora uye zvakavanzika zvinonetsa: Vatongi munyika dzakasiyana vari kuisa zvirambidzo pamapuratifomu kuchengetedza kuvanzika kwevashandisi uye kudzikamisa ruzivo.
Nzira yekushandisa sei social media kukura mune yako yekushambadzira zano?
Kukura kwesocial media haisi mukana wekuvaraidza chete, asiwo chishandiso chikuru chemhando. Kune makambani, kutora mukana weichi chiitiko chakakosha pakubatana neavo vatengi uye kuwedzera yako vateereri.
Mamwe emhando yepamusoro yekushambadzira dhijitari pasocial media anosanganisira:
- Natsiridza zvirimo papuratifomu yega yega: Kugadzirisa mafomati ezvinyorwa kune yega yega social network kunobatsira kuvandudza kubatanidzwa.
- Kuisa mari mune zvemukati zvevhidhiyo: Mavhidhiyo mapfupi ndiwo anonyanya kufarirwa mhando yezvinyorwa nhasi uye anowana zvakanyanya kubatanidzwa.
- Kushandisa SEO pasocial media: Vazhinji vashandisi vari kushandisa mapuratifomu akaita seTikTok uye Instagram kutsvaga ruzivo, saka kukwenenzvera tsananguro uye hashtag kwakakosha.
- Kushandisa Social Commerce: Kuita zvakananga kutenga sarudzo pasocial media kunogona kuwedzera zvakanyanya shanduko.
Makambani anonzwisisa aya maitiro uye anogadzirisa nekukurumidza anozokwanisa kutora mukana wekukura kwesocial media kuti abudise kutengesa kwakawanda uye kuvaka kuvimbika kwevatengi.
Social media inoramba ichishanduka, uye maitiro ayo pahupenyu hwedu hwezuva nezuva ari kukura. Kubva pakutaurirana kusvika pakutengeserana kwedhijitari, mapuratifomu aya akashandura nzira yatinodyidzana nayo nekuita bhizinesi. Kune mabhizinesi uye vanogadzira zvemukati, kuramba uri pamusoro peaya maitiro uye kuchinjika kune shanduko kwakakosha kutora mukana wekukura kusingamisikike kwesocial media.
