Kwechinguva ikozvino, email marketing yakawana mukurumbira wakawanda mukati medhijitari ekushambadzira mazano. Nekuda kweizvi, kune akasiyana maturusi ekushandisa, mamwe achizivikanwa zviri nani pane mamwe. Uye izvi zvinoita kuti uzvienzanise. Zviviri zvezvishandiso izvi ndeye Mailchimp kana Mailrelay, asi unoziva here kuti ndeipi yakanyanya kunaka?
Kana iwe uchizotanga munyika yekushambadzira email asi iwe usingazive kuti ndechipi chishandiso (chirongwa) chekushandisa kuita icho, saka tichakupa makiyi.
Chii chinodiwa kuita email kushambadzira
Kana iwe usingazivi, uyeiye email kushambadzira inzira yekutaurirana kune vanyoreri vako. Chinangwa munyaya iyi ndechekutumira maemail kune runyorwa rwevashandisi vakambonyorera kuwebhusaiti yako, rondedzero yetsamba, nezvimwe.
Kuti ushande zano iri hazvibatsiri kuita netsamba yakajairwa, asi zvinodikanwa kuronga uye kugadzira akasiyana email ekushambadzira mazita. Uye izvi zvose zvinofanira kuitwa nepurogiramu.
Naizvozvo, tinogona kutaura kuti kuita email kushambadzira isu tinoda:
- Tsamba (kazhinji "yakarongeka").
- tsamba yakanyorwa (kuita mitsara kuitira kutengesa, kuvaka kuvimbika, kutaurirana, nezvimwewo).
- Chirongwa kushanda nemaemail iwayo.
Iyi poindi yekupedzisira ndiyo inonyanya kukosha nekuti kusarudza iyo isiriyo mail server inogona kuita kuti vasasvike, kuenda kune spam kana zvakanyanya. Uye ndipo panopinda nhevedzano yezvirongwa zvaunogona kuwana, zvemahara uye zvakabhadharwa.
Imwe yeanonyanya kuzivikanwa ndeye Mailchimp. Iyo ine yayo yemahara vhezheni uye zvakare yakabhadharwa vhezheni yekuti kana vanyoreri mazita akakwira. Asi zvakare kune mumwe mukwikwidzi, MailRelay, iyo iri kuramba ichiwedzera. Pazviviri izvi ndeipi iri nani? Ndizvo zvatichazoona zvinotevera.
Chii chinonzi Mailchimp
MailChimp inozvitsanangura se "the all-in-one marketing automation tool". Iyo email service provider iyo yakavambwa muna 2001.
Pakutanga, rakanga riri basa rinobhadharwa, asi makore masere gare gare isa vhezheni yemahara kune vakawanda kuti vaedze chishandiso uye uve nechokwadi nezvachakaita.
Ukaona mucherechedzo wayo, zvakajairika kuti uzive chirongwa chatiri kureva nekuti chiso chechimpanzi (hongu, haina zvakawanda zvekuita nezita rekambani).
Nei ichiri kunyanya kushandiswa? Zvikuru nokuti ndiyo inonyanya kuzivikanwa uye inonyanya kuzivikanwa. Uyewo, hapana dambudziko mune chero browser saka haufanirwe kudhawunirodha kana kuisa chero chinhu pakombuta yako.
Zvisinei, hazvisi nyore kushandisa. Kuva chishandiso chikuru chokwadi ndechekuti kushanda kwayo kungasava nyore semamwe mapurogiramu.
Chii chinonzi Mail Relay?
Mugore rimwe chete iro Mailchimp yakazvarwa, Mailrelay yakatangwa zvakare seye email yekushambadzira webhu sevhisi. Yakanga iri makwikwi kubva kukambani yekutanga, asi Iine mukana wevakawanda kuti yaive nemaseva muEurope uye zvakare yaive nezvose zvemahara uye zvakabhadharwa zvirongwa. Muchokwadi, makambani akaita seAsus, TATA Motor, Save the Children ... akatanga kuishandisa uye yakawana chinzvimbo chikuru muemail marketing ranking.
Iine mabhenefiti akati wandei pamusoro pemukwikwidzi wayo, senge chokwadi chekuti chirongwa cheSpanish (kunyangwe iine zita reChirungu kana reAmerica), uye izvo Zviri nyore kwazvo kushandisa, yakanangana nezvinonyanya kukosha, Chii chinonzi email kushambadzira.
Izvo izvo hauna chero rudzi rwekushambadzirakwete mushanduro yemahara kana mune yakabhadharwa vhezheni, ivai nerutsigiro rwehunyanzvi rwunogona kuve muchiSpanish uye kuti ndeimwe yeanonyanya kushandiswa nguva dzese aita kuti iuye kuhondo kuMailchimp uye kune mamwe akawanda email ekushambadzira software.
Basa rayo nderokutanga: otomatiki maemail kune vashandisi nenzira yekuti iwe unogona kuve nemazita akati wandei uye maemail akagadzirirwa kutumirwa otomatiki, pasina kuita hanya nazvo.
Mailchimp kana MailRelay?
Panguva ino, unogona kunge uri mugakava newe pachako nezvekuti Mailchimp kana Mailrelay iri nani. Imwe neimwe yadzo ine zvayakanakira nezvayakaipira, uye chokwadi ndechekuti Iko hakuna mhinduro iri nyore kusarudza kuti ndeipi yakanakisa email yekushambadzira chishandiso. parizvino (kunyanya sezvo sarudzo yaizosanganisira mamwe software).
Asi tinogona kuenzanisa zvimwe zvinhu zvekufunga nezvazvo. Semuyenzaniso:
Tsigiro
Ose ari maviri Mailchimp uye Mailrelay anopa rutsigiro. Zvino, hazvisi nguva dzose zvakafanana. Panyaya ye Mailchimp, rutsigiro rwainokupa nderwemaakaundi ekubhadhara chete. Izvi zvinogona kuitwa, kungave neemail kana nekutaura; kana, kana iri yePrimum chirongwa, nerunhare.
Ko mailrelay? zvakanaka izvozvo futi inopa rutsigiro asi haina mutsauko pakati pemahara uye akabhadharwa maakaundi. Anopa kuti ataure navo vese neemail, chat kana foni.
IP's
Tenda kana kwete, maIP akakosha kuve nechokwadi chekuti maemail anotumirwa nemazvo, inogamuchirwa zvakanaka uye, pamusoro pezvose, usawira mufaira re spam. Mumwe nemumwe anopei?
Mailchimp inopa chete maIPs akagovaniswa. Kune chikamu chayo, Mailrelay akagovana zvese uye zvake (yekupedzisira pamutengo).
Nhamba yekutumira
Zvichienderana chete neiyo yemahara vhezheni, sezvo iri iyo yaunoedza usati wasarudza chimwe chishandiso kana chimwe, iwe unofanirwa kuziva kuti mu Mailchimp inongokwanisa kutumira maemail zviuru gumi nembiri pamwedzi. Zvinoita senge zvakawanda, asi kana rondedzero yako ikawedzera iyo nhamba inogona kudonha zvishoma.
Munyaya ye Mailrelay, nhamba yekutumira pamwedzi ndeye 75.000 maemail. Uye iwe unogona kutumira maemail akawanda sezvaunoda pazuva (munyaya yeMailchimp iwe unogumira).
Publicidad
Mune yemahara vhezheni yeMailchimp iwe uchave nekambani yekushambadzira, chimwe chinhu chisingapi mufananidzo wakanaka kune vako vangangove vatengi. Pane kudaro, muMailrelay izvi hazviitiki, nekuti havaisi chero rudzi rwekushambadzira.
Database
Chimwe chikamu chakakosha cheMailchimp inopesana neMailrelay kutengeserana-off ndiyo dhatabhesi. Ndiko kuti, vanyoreri vaunogona kuva navo.
Muchiitiko chekutanga, iyo yemahara vhezheni inongokusiya iwe 2000, iyo, muMailrelay, ingangoita 15000 XNUMX.
Zvakare, chimwe chinhu chaungasaziva ndechekuti Mailchimp ichaverenga munyoreri kaviri kana katatu zvichibva pane rondedzero dzavakasaina (muMailrelay izvo hazviitike).
European mutemo
Kana iwe uchinetseka nezve nyaya yemutemo, yakavanzika data mudhatabhesi rako, nezvimwewo, saka hapana mubvunzo kuti kuva nesoftware inowirirana neEuropean data kuchengetedza mutemo ipfungwa yaunofarira. Uye izvi zvinoitwa neMailrelay, kwete Mailchimp.
Sezvauri kuona, kusarudza pakati peMailchimp kana Mailrelay haisi sarudzo iri nyore. Asi sezvo uine yemahara vhezheni, chaunogona kuita kuedza zvese uye kuona kuti ndeipi yaunonzwa wakasununguka kushanda nayo kuti usarudze.