Mazano Ekushambadzira Epamhepo eMabhizinesi Madiki
Kushambadzira pamhepo chishandiso chakakosha kumabhizinesi madiki anotarisa kuti aonekwe, kukwezva vatengi uye kubatanidza mhando yavo mumusika unokwikwidza. Ichi chinyorwa chinounganidza mazano anokosha y akagadziridzwa mazano kumaSME, kuitira kuti vakwanise kugadzira nekuita mishandirapamwe yakabudirira mukati mezvavanogona.
Ita Hurongwa
Nhanho yekutanga kuenda kune inoshanda yekushambadzira zano ndeye kuronga. Dhizaini a hurongwa hwakajeka uye hwakadzama inoita kuti zviwanikwa zvishandiswe nemazvo. Ichi chirongwa chinofanira kusanganisira:
- Bhajeti: Ziva zviwanikwa zvemari zviripo zvekugovera kukushambadzira.
- Zvinangwa: Isa zvinangwa zvinogoneka, sekuwedzera kutengesa ne20% kana kuwedzera webhu traffic ne30% mumwedzi mitatu.
- Nzira: Sarudza kuti ndezvipi zviito zvekutora, semuenzaniso, masocial media campaigns, email marketing kana kubhadhara kushambadzira.
- Metrics: Shandisa zviratidzo zvakajeka kuyera mhedzisiro, yakadai seyero yekutendeuka kana ROI.
Un chirongwa chakanyatsotsanangurwa Ichakubvumidza kuti ugadzirise munzira uye uve nechokwadi chekuti zviito zvese zvinoenderana nemumwe.
Gadzira Webhusaiti Inokwezva
Iva ne nyanzvi webhusaiti kwakakosha. Ichi chichava hwaro hwezvese zviito zvekushambadzira kwedhijitari uye iyo huru yekuonana kune vangangove vatengi. Hezvino zvimwe zvakakosha zvekuchengeta mupfungwa:
- Inokwezva uye inoshanda dhizaini: Iyo saiti inofanirwa kuve inoyevedza uye iri nyore kufamba.
- SEO: Kushandisa nzira dzekutsvaga injini dzinokutendera kuti uoneke pamusoro peGoogle.
- Información yakazara: Wedzera ruzivo nezvekambani yako, zvigadzirwa, masevhisi uye ruzivo rwekufonera.
- Loading kumhanya: Ita shuwa kuti webhusaiti inotakura nekukurumidza. Izvi hazvingogadziri ruzivo rwemushandisi chete, asiwo nekumisikidza.
- Kuchinja: Iyo dhizaini inofanirwa kuterera, ndiko kuti, inofanirwa kugadzirisa kune nharembozha senge mahwendefa nemafoni.
Iva newebhusaiti yakanyatsorongeka, senge inokurudzirwa neGoogle papuratifomu yayo Activate, inovimbisa zvirinani kuwanikwa kwevatengi.
Wechitatu Batsirai
Kushambadzira kwedhijitari kunosanganisira kubata akawanda maturusi uye chiteshi, seSEO, social media, kana email kushambadzira, izvo zvinogona kuomesera bhizinesi diki rine zviwanikwa zvishoma. Muzviitiko izvi, hire wechitatu bato masevhisi inogona kuva mhinduro inoshanda:
- Marketing agencies: Makambani akasarudzika anogona kubata nyanzvi dzedhijitari mishandirapamwe.
- Freelancers: Freelancers avo vanowanzo tengeka zvakanyanya maererano nemutengo.
- Technology Partners: Mapuratifomu anogadzirisa maitiro akadai sekugadzira ad kana kuongororwa kwedata.
Uyezve, ndizvo Zvakakosha kutsvaga vadiwa ine ruzivo rwakaratidzwa uye mareferensi akanaka muchikamu.
Kuronga Budget
Mukushambadzira kwedhijitari, kuronga kwemari kwakakosha kwakakosha kudzivirira zvisina kufanira mari uye kuwedzera kudzoka pakudyara:
- Mutengo mukuru: Inosanganisira mari yakagoverwa kushambadziro yekushambadzira, maturusi esoftware, graphic dhizaini uye kubvunza.
- Zviitiko zvisingatarisirwi: Chengetedza chikamu chebhajeti yemamiriro asingazivikanwe kana ari kubuda.
- Zvinonyanya kukosha: Isai mari yakawanda mune idzo nzira dzinopa kudzoka kwepamusoro.
Tsika yakanaka ndeye ongorora data yemari nguva nenguva uye kutungamira bhajeti zvinoenderana nezvinangwa zvakawanikwa.
Dzidza Vateereri Vavarindi
Ziva vatengi Izvo zvakakosha kune chero chiitiko chekushambadzira. Kana uchinge waona vateereri vako, unogona kugadzirisa mameseji uye mazano ekuwedzera kushanda. Nokuda kweizvi, matanho anotevera anokurudzirwa:
- Surveys: Ita mibvunzo yekuunganidza ruzivo rwevanhu uye maitiro ekutenga.
- Ongororo yedata: Shandisa zvishandiso seGoogle Analytics kuti unzwisise maitiro evashandisi pawebhusaiti yako.
- Segmentation: Kamura vateereri vako kuita mapoka zvichienderana nezvido, nzvimbo kana maitiro.
Izvo zvirinani iwe unonzwisisa vatengi vako, iyo yakanyanya kusimba yako dhizaini dhizaini.
Kushambadzira kwepamhepo kumabhizinesi madiki isimbi ine simba yekubudirira muzera redhijitari. Nekuronga kwakakodzera, webhusaiti yakagadziridzwa, inodiwa yehunyanzvi rutsigiro uye kunzwisisa kwakadzama kwevateereri, zvinokwanisika kuwedzera mhedzisiro uye kusiya chiratidzo chakakosha pamusika.
Hi Susana, chimwe chinhu chinomiririra maSMEs nzvimbo inonongedza.