El kutumira mameseji enharembozha kumakambani Icho chokwadi chakasimbiswa nekuda kwe WhatsApp advertising, chishandiso chinokubvumira kuita nzira dzekutengesa zvakanyanya. Iyi puratifomu, iyo yakatanga kushandiswa zvisina kurongwa kutaurirana nevatengi, yakashandurwa kuita mhinduro ine simba yekushambadzira mishandirapamwe, ichikubvumidza iwe kuyanana zvakananga nemamiriyoni evashandisi. WhatsApp Kushambadzira haichisiri sarudzo, asi chinodiwa kumakambani ari kutsvaga kuwedzera kusvika kwavo uye kuwedzera shanduko yavo.
Nevashandisi vanopfuura mabhiriyoni maviri pasi rese, WhatsApp yave nzira yakakosha yekukurukurirana. MuSpain, chishandiso chine vanopfuura mamirioni makumi maviri neshanu vanoshandisa, izvo zvinoita kuti ive sarudzo yakanaka kune makambani ari kutsvaga kubatana nevatengi vavo nekukurumidza, yakananga uye inoshanda nzira.
Chii chinonzi WhatsApp advertising?
La WhatsApp advertising inosanganisira kushandisa iyi messaging platform kutumira mashoko ekushambadza, zviziviso, uye zvirimo zvakagadzirirwa kutora pfungwa dzemushandisi. Kusiyana nedzimwe chiteshi senge email kana SMS, WhatsApp inosanganisa mameseji, mifananidzo, mavhidhiyo uye zvinongedzo munzvimbo imwe chete, zvichiita kuti ive chinhu chinogoneka uye chine hushamwari mushandisi.
Kiyi yekubudirira mu WhatsApp Marketing iri mukukwanisa segmentation y personalization. Makambani anogona kunanga mameseji avo kune chaivo vateereri zvichienderana nedata rakadai sezera, nzvimbo, zvaunofarira uye maitiro ekutenga. Izvi zvinoita kuti meseji yega yega isvike kune vateereri chaivo, nokudaro zvichiwedzera mikana yekutendeuka.
Zvakanakira kushandisa WhatsApp kushambadzira
Kushandisa WhatsApp sechinhu chekushambadzira kunopa akawanda profits iyo inoisiyanisa kubva kune dzimwe nzira dzechinyakare:
- Mwero wakavhurika wakakwira: Mameseji eWhatsApp ane mwero wakavhurika we 98%, yakakwirira kwazvo kupfuura iyo yekushambadzira email, iyo iri kutenderedza 20-30%.
- Kukurumidza: Mameseji mazhinji anoverengwa mukati memaminitsi ekuendeswa, zvinova zvakanakira mishandirapamwe yekukurumidza kana flash promotions.
- Nzira mbiri dzekukurukurirana: WhatsApp inogonesa hurukuro dzenguva-chaiyo nevatengi, inokurudzira kudyidzana nekuvandudza ruzivo rwemushandisi.
- Multimedia uye interactivity: Inopa mukana wekutumira mifananidzo, mavhidhiyo, zvinongedzo, maaudios uye nzvimbo, kufambisa akawedzera simba uye anokwezva mishandirapamwe.
- Low mutengo: Kuenzaniswa nedzimwe chiteshi, kutumira mameseji paWhatsApp kwakawanda zvemari uye inopa kudzoka kwepamusoro pakudyara. Izvi zvinonyanya kukwezva kumabhizinesi madiki uye epakati nepakati.
WhatsApp advertising inoshanda sei?
Shandisa zano re WhatsApp Marketing inoda kutevedzera mamwe matanho akakosha kuti ive nechokwadi chekushanda kwayo:
- Kugadzira Database: Izvo zvakakosha kuve neyakakamurwa uye yakagadziridzwa yekuonana database. Makambani anofanirwa kuve nechokwadi chekuti vashandisi vabvuma kugamuchira mameseji ekushambadza.
- Tsanangudzo yezvinangwa: Usati watanga mushandirapamwe, zvakakosha kumisa zvinangwa zvakajeka, sekuwedzera kutengesa, kugadzira zvinotungamira, kana kuvandudza kuvimbika kwevatengi.
- Kunyora mameseji emunhu: Mameseji anofanirwa kuve mapfupi, akajeka, uye akasarudzika kune anogamuchira. Kusanganisira emojis kana mutauro wepedyo unogona kuwedzera mwero wekupindura.
- Analysis uye optimization: Kuyera mibairo yemushandirapamwe wega wega (senge mareti akavhurika, kudzvanya uye shanduko) inobvumidza iwe kukwidziridza mazano emangwana.
Maitiro ekutumira kushambadzira neWhatsApp Bhizinesi?
Nguva standard WhatsApp Inobatsira, WhatsApp Bhizinesi chishandiso chakagadzirirwa zvakanangana nemabhizinesi. Ichi chishandiso chinopa epamberi maficha akadai se:
- Nhoroondo dzekambani: Inokutendera kuti ubatanidze ruzivo rwakakodzera senge zita rebhizinesi, kero, email, webhusaiti uye maawa ekushanda.
- Otomatiki mhinduro: Kumisikidza otomatiki meseji kugamuchira vatengi vatsva kana kupindura mibvunzo inowanzo bvunzwa.
- Tags uye sangano: Matagi anoita kuti zvive nyore kugovera uye kuronga vanobatika.
- Product catalogs: Chiitiko chinobvumira makambani kuratidza zvigadzirwa kana masevhisi avo zvakananga mukushandisa.
Pamusoro pezvo, kuburikidza neWhatsApp Bhizinesi API, makambani anogona kubatanidza chishandiso neCRM masisitimu avo, otomatiki maitiro uye kuita mikuru mikuru ine mishumo yakadzama.
Nhau dzebudiriro muWhatsApp Marketing mishandirapamwe
Marudzi mahombe akashandisa WhatsApp nekubudirira kukuru mumishandirapamwe yavo. Semuyenzaniso:
- Hellmann's: Yakagadzira mushandirapamwe wekudyidzana uko vashandisi vaigona kutumira mapikicha ezvigadzirwa zviripo mumafiriji avo, uye mubiki aizovatumira mabikirwo emunhu.
- Adidas: Yakatangisa chirongwa chinonzi "Rent-a-Pred", umo vashandisi vaigona kuhaya vatambi venhabvu kuti vapedze zvikwata zvavo muLondon.
Mhosva idzi dzinoratidza kugona kweWhatsApp kwete chete sechombo chekutaurirana, asi senzira yekugadzira yekusimbisa hukama nevatengi.
WhatsApp Marketing haisi muitiro chete; Iwo mukana wemakambani kuti abatane nevatengi nenzira yakananga, yega uye inoshanda. Kutora chishandiso ichi sechikamu chehurongwa hwakazara hwekushambadzira kuchave kwakakosha kuti urambe uchikwikwidza munyika yedhijitari.
Ini ndinofunga doublecheck iri nani
Chenjera nekambani yeWhatsApp Kushambadzira, vanokubhadharisa sevhisi yavasinga vape, vakatomhurwa nevashandisi vakasiyana seCAMP pamberi peVashandi veVanhu uye maMalaga Courts, ndinozvitaura neingi zvakanaka sezvo isu tinawo kunyengerwa ndokumhan'ara kukambani uye maneja wayo uye muridzi wega Mr. Gonzalo, uyo akambokupomera uye zvikasashanda anokuudza kuti vamudzinga mukambani
Mhoroi, kuOffice tiri kushandisa chishandiso chakanakisa kutumira mameseji, odhiyo, mifananidzo uye vhidhiyo mameseji kuburikidza neWhatsApp. Inodaidzwa kuti Whappend uye takave nemhedzisiro yakanaka.
Sawa,
zita rangu ndinonzi Antonio. Ndine kambani ine dhatabhesi yevatengi, kwandinayo nhamba dzenhare uyezve mamwe maitiro anoita kuti zvikwanisike kuti nditungamire zvimwe zvinopihwa zvebasa rangu uye zvimwewo kune vamwe, uye zano rangu ndere kuita mapoka akasiyana esaps uye ndivatumire izvo zvinopihwa.
Asi poindi ndeyekuti kuzviita kubva parunhare ndinoona kuti zvinonetesa uye zvinodya nguva, uye izvo zvandinoda kugona kusarudza boka revatengi veX kubva pakombuta yangu uye database, uye uvatumire iwo wakakura meseji. Asi izvi zvinogona kuitwa kubva pakombuta uye zvakanaka.
Unoziva here kana paine chikumbiro cheichi chinokwanisa kutumira SMS kubva kukombuta yangu kutora iyo data kubva kunhamba yefoni yedhatabhesi yandinayo pakombuta yangu?
gracias
Ini ndakaisa server mune linux, pane dhimoni rekuziva iyo BAM (Broadband Internet), uye ini ndaisa apache neMySQL, neizvozvo iwe une webhu server, kuburikidza ne php iwe unogona kugamuchira zvikumbiro zvakadaro, uye nekodhi kadiki, iyo sms dhimoni inonzwisisa meseji uye inotumira, zviri nyore, kana iwe uchida kutumira ne php ruzivo iwe unofanirwa kuverenga iyo mysql info uye wotumira iyo sms, chokwadi hachina kuoma uye chinonakidza kwazvo pamwe nekushanda
Mangwanani akanaka, Tine mameseji anotumira mameseji sms, uye isu tinofarira kuzviita zvakare kuburikidza neWhatsApp, zvinoita here kuti titenge nzira yekuendesa? Tinogara kuMaracaibo. Vhenezwera
Mangwanani akanaka, kuMexico kune kambani yakafanana inoshandisa Hotspot kushambadzira kwakawanda, nemaantena ayo vanoziva zvakawanda nezvevatengi uye vanogara vachikurukura navo. Inodaidzwa kuti Hostpot Mexico, uye zvinonakidza mashandisiro avanoshandisa hotspot kubhizinesi.