Spain ndiyo nyika ine kupinda kukuru kwefoni mumusika wekuEurope, nenhamba yakakura kwazvo yevashandisi vanogara vaine mafoni avo. Tichiongorora kutenga online muEurope, tinoona kuti nyika dzakadai seUnited Kingdom dzine huwandu hwakawanda hwevanhu vanosvika tenga online vhiki nevhikiichiteverwa neGermany, Italy, neFrance. Spain yave ichivhara musiyano nemisika iyi nekuda kwekuwedzera kuri kuita nhamba yevatengi vedhijitari uye kuwanda kwekutenga, asi pachine mukana wekukura kukuru kwekutengeserana kwepamhepo.
La chikonzero chikuru chekutenga online Zviri nyore uye zviri nyore zvinoramba zviri chinhu chakakosha mukuita kwese, kunyanya kana zvasvika pakukumbira kana kudzosa chigadzirwa chisina kunaka. Vanenge hafu yevatengi vanokoshesa mapuratifomu edhijitari anopa maitiro akajeka ekudzorera chigadzirwa, nguva yakatarwa yakajeka, uye sevhisi yevatengi inopindura. Izvi zvinosimbisa kuti chinhu ichi ndicho chikonzero chikuru. nyore uye nyaradzo Chinoramba chiri chinhu chinokosha pakusarudza pakati pe ecommerce chitoro uye imwe, uye yave chinhu chakakosha chekusiyanisa mumisika ine makwikwi makuru.
Kubva paruzivo urwu tinogona kuona kuti ecommerce kukura MuSpain, inochengetedza nzira yayo yekuwedzera, nekuwedzera kwemanhamba maviri nguva nenguva. Huwandu hwebhizinesi rekutengesa paindaneti hwatopfuura... mabhiriyoni makumi emaeuro uye inoramba ichiwedzera gore negore, zvichitsigirwa nekuwedzera kweavhareji yehukuru hwetikiti uye kuwedzera kwehuwandu hwekutengeserana.
Kukura kwekutengeserana kwepamhepo muSpain uye kukosha kwayo muhupfumi
Mishumo yazvino yenyika nedzekuEurope inoisa Spain pakati penyika dziri kunyanya kushambadza B2C e-commerceYakazvisimbisa seimwe yemisika iri kukura nekukurumidza, iri yechipiri kubva kuhupfumi huri kukura zvinoshamisa. Huwandu hwevanhu vanotenga online huri pamusoro pehuwandu hwevatengi Avhareji yeEuropeuye chikamu chikuru chavo chinotenga kanenge kamwe chete pamwedzi, neboka riri kukura richitenga kanenge vhiki rega rega.
Mhedzisiro yekutengeserana kwepaindaneti pa GDP yeSpain Zvasimbawo. Mupiro wechiteshi chepamhepo kuhupfumi hwenyika wapfuura zvikamu zvishanu kubva muzana uye unoramba uchikwira, pamusoro peavhareji yeEurope. Mumakore mashoma chete, mugove wekutengeserana kwepamhepo muhupfumi hwenyika wakawedzera nezvikamu zvakati wandei, zvichiratidza kukura kwedhijitari kukura nekubatanidzwa kwenzira yepamhepo muhurongwa hwemakambani ehukuru hwese.
Chimwe chinhu chakakosha ndechekusanganiswa kwezvinotengwa munyika nekunze kwenyika. Ruzhinji rwevatengi vepamhepo muSpain vanosarudza vatengesi venyikaZvisinei, chikamu chikuru chinotengawo muzvitoro zviri mune dzimwe nyika dzeEuropean Union uye mumisika isiri yeEU. Kuvhurika uku kunosimbisa makwikwi, kunoita kuti zvigadzirwa zvivandudzwe, uye kunomanikidza makambani eSpain kuti aite kuti zvinhu zvavo zvienderane nezvinodiwa nevatengi, mabasa avo ekufambisa vatengi, uye mamwe maitiro. internationalalization.
Ruzivo kubva kumasangano makuru ekuenzanisa ruzivo rwunosimbisa kuti mari inowanikwa mubhizinesi repamhepo yatove pamusoro pe [mari isipo]. 99.000 mamiriyoni emamiriyoninekukura kwegore negore kweanopfuura mabhiriyoni gumi. Uyezve, huwandu hwevanhu vanotenga online huri kusvika 30 mamiriyoni evashandisiIzvi zvinoratidza ruzhinji rwevashandisi veinternet uye zvinoratidza danho guru mukushandiswa kwenzira yedhijitari senzira yemazuva ese yekushandisa.
Makambani anotungamira ebhizinesi nemikana nezvikamu
ari zvikamu zvekutengesa muecommerce Masangano anowana mari yakawanda muSpain anoramba ari masangano ekufambisa nemahotera, kutakura vanhu nendege, uye mbatya. Kushanya paindaneti (kunosanganisira makambani, kutakura vanhu nendege, kutakura vanhu nepasi, kurenda mota, uye pekugara) ndiko kunoita kuti pave nekutenga kwakawanda kunotengwa kubva kunze kwenyika kuenda kuSpain, zvichisimbisa basa renyika iyi senzvimbo yekutengeserana. nzvimbo yekushanyira yedhijitari.
Munyika, kubhadharisa mari online kunogoverwa pakati pemabasa ebasa, zvitoro, uye hurumende. Kukosha kuri kukura kwe [zvikamu zvinotevera] kunokosha zvikuru. kutaurirana nehutungamiriri hwehurumende, mitero uye kuchengetedzeka kwevanhu mukati mekutengeserana pakati pevatengi nevatengesi muSpain, zvichiratidza kuwedzera kwekushandiswa kwedhijitari kwemaitiro aimboitwa nevanhu pachavo.
Nezvezvigadzirwa, mbatya neshangu Vanoonekwa seimwe yezvikamu zvakakosha muchiteshi chepamhepo. Muchikamu chemafashoni, e-commerce yatove inomiririra chikamu chimwe muzvina chekutengesa kwese muSpain, uye muzvikamu zvakaita seshangu, chikamu chacho chakakwira zvakanyanya. Makambani emuno ari kuwana mugove wemusika gore negore, kunyangwe zvigadzirwa zvechinyakare zvakasimbiswa nehurongwa hwe omnichannel zvichitambawo basa rakakosha.
Mamwe mapoka ane kuvapo kwakasimba kwedhijitari anosanganisira Zvemagetsi zvemutengiZvizoro, zviitiko zvetsika, uye mabasa ekutumira chikafu inongova mimwe mienzaniso. Muzvikamu zvakawanda izvi, kuwanikwa kwevatengi paindaneti kwawedzera sezvo vatengi vava kuziva kutenga zvinhu zvedhijitari, masisitimu ekubhadhara anowedzera kuchengetedzeka, uye mafambiro ezvinhu anobvumira kutumirwa kwezvinhu nekukurumidza uye nyore nyore.
Kana tikatarisa huwandu hwekutengeserana, zvikamu zvakaita sezvinotevera zvinoonekwa: kubhejera nekubheja, iyo inotungamira pakurongwa nenhamba yekutengesa mune dzimwe nguva, izvo zvinoratidza kuti chikamu chekukura kwekutengeserana kwepaindaneti chakavakirwawo pamasevhisi edhijitari kwete zvigadzirwa zvepanyama chete.
Mbiri, tsika uye kuwanda kwekutenga kwemutengi wepamhepo
El yakanaka ecommerce zvinoenderana nemutengi Inofanira kunge iri nyore kushandisa, uye iine basa rakanaka rekubatsira vatengi kune zvichemo, kutumirwa kwemahara kana kudhura zvakadereraMitengo inokwikwidzana uye mutemo wekudzoka kwakajeka zvakakosha. Vatengi vemazuva ano vanoda zvakawanda; vanoenzanisa, vanoverenga wongororo, uye havazengure kuchinja zvitoro kana ruzivo rwacho rusingasvike zvavanotarisira. Zvigadzirwa nemasevhisi zvinofanirwa kupa mhando yepamusoro uye kukosha kwakajeka kuti zvizviise mumusika unokwikwidzana kudaro. Kana chitoro chepamhepo chikasasvitsa zvinotarisirwa nevatengi, zvakaoma kuwana huwandu hwekutengesa, tisingatauri nezvekukwikwidzana pasi rese.
Pamusoro pe kutenga frequencyChikamu chikuru chevashandisi vanotenga online kakawanda pamwedzi, uye boka guru rinoita izvozvo kanenge kamwe chete pasvondo. Kubatanidzwa kwezviziviso zvinoenderera mberi, kutumira nekukurumidza, uye kudzoserwa kwezvinhu zviri nyore kwakaita kuti tsika yekushandisa internet igutse zvinodiwa zvezuva nezuva, kubva kumafashoni nezvitoro kusvika kuzvivaraidzo netekinoroji.
ari manyuko eruzivo usati watenga Dzakasiyana-siyana zvikuru. Vatengi vanoongorora peji rechigadzirwa, ongororo dzevashandisi, mawebhusaiti ekuenzanisa mitengo, maforamu, uye masocial media. Mukurumbira wepamhepo, masisitimu ekuyera, uye pachena mutsananguro dzechigadzirwa zvave nzira dzakakosha dzekuwedzera kuvimbana uye kuvandudza huwandu hwekuchinja muzvitoro zvepamhepo.
El kukanganisa kwe inflation Mafambiro ekutenga online ave achidzikama. Mumamiriro ezvinhu emitengo yakadzikama, kukura kwe e-commerce kuri kukonzerwa nekugadzikana kwemitengo uye kuwedzera kwehuwandu hwekutengesa. Vashandisi vakagadzirisa maitiro avo, vachienzanisa mitengo zvakanyanya uye vachivimba nemitengo yakaderera, makuponi, mapurogiramu ekuvimbika, uye kutenga panguva dzekushambadzira, asi vari kuramba vachiwedzera avhareji yemari yavanoshandisa pagore.
Mukati kushandisa mari paindanetiAvhareji yemutengo weodha pamunhu inoramba ichikwira, ichidarika zviuru zvitatu zvemaeuro pagore paavhareji. Ruzivo urwu runosimbisa kuti kutenga hakungowanzoitika chete, asiwo kunosanganisira zvigadzirwa zvine mutengo wakakwira uye ikozvino zvakabatanidzwa mudhijitari yemabasa akamboitwa nemunhu.
Midziyo, nzira dzekubhadhara uye basa rem-commerce
ari smartphones Ndivo vanotungamira sechishandiso chikuru chekutenga online, nechikamu chekutengeserana chinotopfuura zvimwe zvishandiso. Vanoteverwa zvakanyanya nekombuta, iyo inoramba yakakodzera kutenga zvinhu zvine mutengo wakakwira kana izvo zvinoda nzira yekutsvaga yakadzama. Izvi zvinoratidza kukosha kwekugadzirisa mobile experiencekunyanya pakati pevechidiki, avo vanotenga zvinhu zvakawanda kubva kumafoni avo.
Misika ndiyo inonyanya kushandiswa pakutengeserana kwedhijitari, iyo inoshandiswa nevatengi vakawanda, nepo masocial network ari kuwedzera kuumba nzvimbo yavo senzira itsva yekuwana nekutenga, nehuwandu huri kukura hwevashandisi vanopedzisa maodha avo vasina kubuda pasocial media. m kutengeserana uye kutengeserana kwevanhu zvinokurudzira kudiwa kwemagadzirirwo anopindura, maitiro akareruka ekubhadhara, uye nzira dzekubhadhara nekukurumidza.
Kana zvakadaro nzira dzokubhadharaMakadhi echikwereti nemakadhi ekubhadhara mari ndiwo anonyanya kukonzera kutengeserana kwakawanda, nekuda kwekureruka kwawo uye kuchengetedzeka kuri nani. Zvisinei, mhinduro dzakadai sedzimwe PayPalMawallet edhijitari uye kutumira zvinhu ipapo ipapo (seBizum) zviri kuwedzera kudiwa, kunyanya pakati pevechidiki uye kune vanhu vashoma vanotenga zvinhu. Kupa nzira dzakasiyana-siyana dzekubhadhara kwave chinhu chakakosha mukuderedza kusiyiwa kwengoro dzekutenga.
Kunyoresa uye mamodheru e Kubhadhara zvakare Vari kuwana mukurumbira mumasevhisi akadai semapuratifomu evhidhiyo, mimhanzi, software, kutumirwa kwechikafu nguva dzose, uye mabhokisi ezvigadzirwa ane dingindira. Iyi modhi inobvumira makambani kugadzirisa mari inowanikwa uye kuvandudza kuvimbika kwevatengi, ukuwo kumushandisi ichipa nyore uye kutonga kuri nyore kwemari inoshandiswa pamwedzi.
Kugadziriswa kwezvinhu, kudzoka uye kugadzikana mune zvekutengeserana kwepamhepo
Logistics ndeimwe yezvinhu zvakakosha zve kubudirira kwekutengeserana kwepaindanetiVatengi vari kuramba vachikoshesa kuchinjika mune nzira dzekutumira zvinhu: kutumira nekukurumidza, nzvimbo dzekutora zvinhu, makaravha, nzvimbo dzekutumira zvinhu dzakarongwa, uye kuteverwa nenguva chaiyo. returns managementZvave chinhu chakakosha, kunyanya muzvikamu zvakaita semafashoni, uko mwero wekudzoka kwemari unogona kunge wakakwira zvikuru.
Kudzoka kwakawanda uku kunopa dambudziko rezvehupfumi uye rekushanda kwezvitoro zvepamhepo, ukuwo zvichivhura mikana yekuvandudza maitiro, kuisa masisitimu ehukuru akarurama, kuvandudza tsananguro yezvigadzirwa, uye kusimbisa basa revatengi. mutemo wekudzoka kwemari wakaenzana Pakati pekuchinjika kwevatengi uye kugadzikana kwemari kwebhizinesi, vanowana mukana wekukwikwidzana.
La kuchengetedza Ichi chimwe chinhu chikuru chinoita kuti kutengeserana kwepaindaneti kukure. Vatengi vari kuramba vachida kubhadhara mari yakawanda kune zvigadzirwa nemasevhisi asingakuvadzi nharaunda. Izvi zviri kukurudzira kushandiswa kwetsika dzakadai sekuderedza marara ekurongedza, kushandisa zvinhu zvinogona kudzokororwa, kubatanidza zvinhu zvinotumirwa, kushandisa nzira dzekutakura zvinhu dzine utsi hushoma, uye kukurudzira mamodheru ebhizinesi anochengetedza nharaunda. denderedzwa hupfumi, zvakaita sekutengeswa kwezvinhu zvakagadziriswazve kana kuti zvakamboshandiswa.
Kutenga nekutengesa pakati pevanhu kuburikidza nemapuratifomu akasarudzika kunoenderana zvakakwana nemaitiro aya, zvichipa zvigadzirwa hupenyu hwechipiri uye zvichiita kuti zvive nyore kune vashandisi kuwana mari yezvinhu zvavasingachashandisi. Rudzi urwu rwekutengeserana runosimbisa basa renzira yepamhepo senzira yekufambisa kushandisa zvine mutsigo uye inogadzira mikana mitsva yebhizinesi yemapuratifomu epakati.
Tekinoroji, AI nematambudziko emakwikwi emakambani nemaSME
Kutengeserana kwepaindaneti kuri kutarisana nechikamu che mberi kwetekinoroji Tekinoroji dzakadai sehungwaru hwekugadzira, virtual uye augmented reality, 5G, uye Internet of Things zviri kushandura zvese kubva pakutenga kuenda kulogistics. Kugamuchirwa kweAI Inokubvumira kupa mazano akagadzirirwa iwe pachako, kugadzirisa mitengo nenzira inochinja-chinja, kuita kuti sevhisi yevatengi ishande otomatiki kuburikidza nemachatbots, uye kuvandudza kuona hutsotsi.
Zvisinei, kufambira mberi uku kuri kuwedzera huwandu hwevanhu musiyano uripo pakati pemakambani makuru nemaSMEMapuratifomu makuru ane zviwanikwa zvakawanda zvekushandisa mu tekinoroji, data, uye tarenda, nepo mabhizinesi madiki nepakati (SMEs) achinetseka kufambirana nazvo. Chinhu chikuru kune maSME chiri mukushandisa mhinduro dzeSaaS, misika, maturusi e otomatiki anowanikwa, uye kubatana kwakarongeka kunovabvumira kukwikwidzana pabasa, kuva pedyo, uye hunyanzvi.
Kutengesa zvinhu zveOmnichannel kuri pakati pezvimwe zvinhu zvinonetsa uye imwe yemikana mikuru. Kubatanidza chitoro chaicho nenzira isina kuomarara neinternet channel, kubatanidza zvinhu zviri muchitoro, kugonesa kutora zvinhu muchitoro nekudzosa zvinhu, uye kuchengetedza ruzivo rwakafanana munzvimbo dzese dzekubata zvinhu ndizvo zvinhu zvakakosha kuti ubudirire. mutengi kuvimbika uye kuwedzera kukosha kwekutaurirana kwega kwega.
Zvese izvi zvinogadzira mamiriro ezvinhu apo e-commerce muSpain Hazvisi kungowedzera kuwanda chete asi zviri kuwedzerawo kukosha muhupfumi uye muhupenyu hwezuva nezuva hwevatengi. Makambani anogona kududzira data, kugadzirisa maitiro matsva, uye kuisa mari mukuvandudza, kuchengetedza nguva, uye ruzivo rwevashandisi vachave vakagadzirira kushandisa mukana wemusika wedhijitari uri kukura nekukurumidza.