Munyika ye SEO yeEcommerce, all keywords kuita basa rakakosha mu kuoneka and the traffic kubva pawebhusaiti. Nekudaro, zvitoro zvakawanda zvepamhepo zvinoita chikanganiso chekungotarisa pane zvakajairwa, zvakanyanya kukwikwidza mazwi. Apa ndipo pane muswe wakareba keywords, one nzira inoshanda iyo inogona kuita mutsauko mukubudirira kwe digital business.
Ndeapi mazwi emuswe murefu?
ari muswe wakareba keywords (refu-muswe keywords) mazwi ekutsvaga anoumbwa neatatu kana anopfuura mashoko iyo vashandisi vanoshandisa kuwana chaiyo ruzivo. Kusiyana general keywords kana pfupi-muswe, mazwi aya anoti zvakawanda zvakadzama uye uve nevhoriyamu yakaderera yekutsvaga, asi kwezva a pachena zvakawanda zvakakamurwa uye ne a high kutenga chinangwa.
Somuenzaniso:
- Short keyword: "Sports shoes"
- Muswe wakareba keyword: "mvura inodzivirira nzira inomhanya shangu"
Mazita emuswe marefu anobvumira iyo online zvitoro vasiyane kubva kumakwikwi uye kukwezva traffic inonyatso kwanisa.
Zvakanakira zveakareba-muswe keywords mune Ecommerce
Kushandiswa kwe refu-muswe keywords inopa zvakasiyana-siyana Strategic benefits for the SEO uye shanduko mune e-commerce bhizinesi.
Kukwikwidza kushoma uye nyore chinzvimbo
Mazwi akakosha anowanzo kuve nemakwikwi anotyisa, zvichiita kuti zviome kwazvo kukwirisa pamhedzisiro yeGoogle. Kune rimwe divi, refu-muswe keywords vane makwikwi mashoma, iyo inowedzera mikana yeEcommerce kuwana a kumira kwakanaka pasina zvakanyanya kuyedza.
Chinangwa chikuru chekutenga
Vashandisi vanotsvaga neakareba-muswe keywords vanowanzo wedzera pamwe chete mukutenga maitiro. Somuenzaniso, munhu ari kutsvaga "yakanakisa laptop yegraphic dhizaini ine 4K kuratidza" ane chinangwa chekutenga chakajeka kupfuura munhu ari kutsvaga "inotakurika". Izvi zvinoreva kuti mazwi makuru emuswe anogadzira dzimwe shanduko.
Kugadzirisa kutsvaga nezwi
Nekusimuka kwevabatsiri vechokwadi senge Siri, Alexa y Google Assistant, kutsvaga kwezwi kwakawedzera zvakanyanya. Tsvakiridzo idzi kazhinji refu uye kutaurirana, kuita kushandiswa kwemazwi akareba-muswe zvakakosha kutora traffic kubva kune izvi zvishandiso.
Mutengo wakaderera mumashambadziro ekushambadzira
Kana iwe ukashandisa Google Ads kana kushambadza kwesocial media, mazwi ekutsvaga akafara ane a mutengo pakudzvanya (CPC) yakakwira zvakanyanya nekuda kwemakwikwi epamusoro. Long-muswe keywords, kune rumwe rutivi, kazhinji ane a Lower CPC, kubvumira a kushambadzira bhajeti optimization nekutonga kuri nani kwemari.
Maitiro ekutsvaga marefu-muswe mazwi eCommerce yako
Kune akasiyana maturusi uye mazano anogona kukubatsira kuziva refu-muswe keywords zvinoenderana nebhizinesi rako:
1. Shandisa Google Keyword Planner
Chishandiso Google Keyword Planner inobvumidza iwe kuwana keywords zvinoenderana newe niche, pamwe nekuongorora zvayo tsvaga vhoriyamu uye nhanho yemakwikwi.
2. Ongorora uchishandisa maturusi ehunyanzvi
Mapuratifomu akadaro Ahrefs, SEMrush, Ubersuggest uye KWFinder inogona kukupa ruzivo rwakakosha mune chaiwo mazwi ekutsvaga ari kushandiswa nevashandisi.
3. Ongorora tsvakiridzo dzinechekuita paGoogle
Paunopinda kutsvaga muGoogle, pazasi pepeji panobuda tsvaga zvinoenderana, yakanakisa sosi ye Kufuridzirwa kuwana mazwi matsva emuswe murefu.
4. Ongorora maforamu epamhepo uye nharaunda
Nzvimbo dzakadai Reddit, Quora uye Facebook mapoka Vanokutendera kuti uzive kuti vanhu vanotsvaga sei ruzivo rwechokwadi muchikamu chako.
Mashandisiro emazwi akakosha-muswe wakareba nenzira kwayo
Kuti mazwi akareba-muswe ashande mune yako SEO zano, zvakakosha kuti uashandise nenzira yakanangwa. zano munzvimbo dzakasiyana dzeEcommerce yako:
- Muchigadzirwa uye chikamu mazita: Shandisa tsanangudzo dzakadzama mumazita echigadzirwa.
- Mukutsanangurwa kwechigadzirwa: Batanidza mazwi akakodzera mumapepa echigadzirwa kuti uvandudze indexing.
- Pane iyo blog: Gadzira zvakakosha, zvakagadziridzwa zvemukati zvakatenderedza aya mazwi akakosha.
- Mune ma URL uye metadata: Gadzirisa ma URL, mazita uye meta tsananguro ine akanyatso kurongeka mazwi makuru.
- In internal links: Kuvandudza kufambiswa kwewebhusaiti yako nekushandisa mazwi makuru mune zvemukati zvinongedzo.
ari muswe wakareba keywords Ivo chishandiso chine simba chekuvandudza kuoneka yeEcommerce mumajini ekutsvaga, kuderedza kukwikwidza uye kukwezva yakanyanya hunyanzvi traffic. Kutora mukana weaya mazano hakungosimbisa yako chete positioning, asi zvichawedzerawo zvako kutendeuka y kutengesa nenzira inokosha.
Izvo zvinogara zvichikurudzirwa kuita refu-muswe kiyi kiyi zano kuti ugone kurwisa nyowani niches.