Iko kushanduka kwe Facebook Kubva pakusikwa kwayo naMark Zuckerberg zvave zvinoshamisa. Mukutanga kwayo seyunivhesiti social network, Facebook yakashanduka kuita chikuva chepasirese chisingangosanganisi shamwari nemhuri chete, asi yakazvimisikidza sechimwe chezvishandiso zvakakosha zvekushandisa. eCommerce and the retailers.
Pakusvitsa kwayo makore gumi, Julien Meraud, Marketing Director wepuratifomu Rakuten.com, zvakagoverwa Mazano akakosha evatengesi kuti vawedzere mabhenefiti eFacebook mumazano avo uye vakaratidza nezveramangwana reCommerce uye masocial network mumakore gumi anotevera.
Maitiro Ekuti Vatengesi Vanogona Sei Kuisa Iyo Inogona ye Facebook
# 1 - Ratidza kukosha kwekuita
Julien Meraud anosimbisa kukosha kwe likes sedanho rekutanga kugadzira chisungo nemutengi. Zvisinei, iyi link inofanira kuenda mberi. Maererano naMeraud, "Nhanho inotevera ndeyekuita kuti vatore chikamu mune zvemukati uye kuvaratidza kukosha kwekuve mu"kirabhu" yako. Vateveri vakabatikana vanogara vachidyidzana nemhando, iyo inoiisa zvirinani mumafidhi enhau, ichiwedzera kuoneka kwayo uye kusvika kune vateereri vatsva.
Kuwedzera kuzvipira uku, Meraud anopa zano kushandisa zvinokurudzira zvakadai sekutakura mahara, zvideredzwa zvakasarudzika kana makwikwi. Izvi hazvingokurudzira kudyidzana, asi zvakare kutyaira nhengo dzenharaunda kutora matanho, sekushanyira webhusaiti kana kutenga.
#2 - Bata nharaunda yako seshamwari dzako
Panzvimbo pekushandisa hukasha hwekutengesa matekiniki, Meraud anokurudzira kubata Facebook senzvimbo yekuratidza iyo brand unhu uye gadzira hukama hwepedyo uye hushamwari nevateveri. Kuti uite izvi, mamwe matipi akakosha anosanganisira:
- Shambadzira zvinoenderana uye zvinovaraidza zvemukati izvo zvinokurudzira kuvimbika kwevateveri.
- Sarudza zvinyorwa zvinoonekwa uye zvinonakidza, semapikicha nemavhidhiyo ane mukana wekugoverwa kune vakawanda.
- Chenjerera kuti zviri mukati zvinogara zvakakosha kugovera, kuve nechokwadi kuti vanowedzera kukosha.
#3 - Wedzera basa rakanaka revatengi kupfuura chitoro chako
Facebook inopfuura nzira yekutengesa; Iyo zvakare chishandiso chakakosha chebasa revatengi. Maererano naMeraud, "Simba uye kusvika kwetiweki iyi zvinoreva kuti basa rako revatengi rinofanira kuenderana." Kugadzirisa zvichemo uye kugadzirisa matambudziko nemazvo, kurudzira pindura nekukurumidza kune vashandisi, zviri nani nemharidzo yakavanzika, kuchengetedza zviitiko kubva munzvimbo yeruzhinji.
Yepamberi Facebook maficha kune vatengesi
Basa reFacebook senge eCommerce papuratifomu haringogumiri pakudyidzana, asi rinopa maturusi ehunyanzvi akadai se:
- Facebook Shops: Mhinduro yemhando yekugadzira chaiwo mashowcases zvakananga pasocial network.
- Pamusika: Yakanakira kubatana nevatengi munzvimbo dzakananga, vachipa zvakakamurwa zvigadzirwa.
- Facebook Ads: Zvishandiso zvepamberi zvezvikamu zvevateereri uye mishandirapamwe ine simba guru.
Kufanotaura kweanotevera makore gumi
Sekureva kwaJulien Meraud, mhando dzinobudirira mumakore gumi anotevera dzichava idzo dzinowana a kunzwisisa kwakadzama kwenharaunda yako yeFacebook. Rakuten yemukati data inoratidza kuti Facebook kushanya kwevatengi kune 40% yakakosha kupfuura avhareji yekushanya webhusaiti.
"Fungidzira uchikwanisa kuita nharaunda yako kuburikidza nemibairo yakasarudzika, senge zvidzikiso uye zvinopihwa nemunhu zvichienderana nekudyidzana kwavo," anodaro Meraud. "Izvi zvinogona kushandura muzvirongwa zvekuvimbika zvine pundutso kune vatengesi."
Facebook haizongove chiteshi chekutengesa chete, asi chishandiso chekuvaka hukama hwenguva refu nevatengi, kunzwisisa zvinovakurudzira uye maitiro ekuvapa zvigadzirwa nemasevhisi panguva yakakodzera.
Masocial network anoramba achiwana mukurumbira, saka kubheja pamazano e kusangana paFacebook inogona kuita mutsauko pakati pekubudirira uye kumira kune chero mutengesi. Mikana yacho haiperi, uye chinhu chega chinodiwa izano rakanyatsorongwa uye rakatarisana nemushandisi.