Facebook yakazivisa kuzvipira kwayo kumhando yemukati, ichigadzirisa algorithm yayo kuti ifarire zvirimo zvinonyanya kukosha uye zvinokwezva kune vashandisi. Shanduko iyi inoda kuvandudza zvakanyanya ruzivo rwevashandisi, vachiratidza mune yavo anofudza zvinyorwa zvinovafadza chaizvo.
Iyo yakadzokororwa algorithm Facebook Inoongorora zvinhu zvakawanda, kusanganisira kuwanda kwekudyidzana kwevashandisi nemapeji, nhamba ye "Likes", migove uye mhinduro dzakagamuchirwa. Inotarisawo huwandu hwevashandisi vakapindirana uye kana mameseji ataurwa kana kuvanzwa seasina basa. Ese aya metrics anobatsira kuona kuti ndezvipi zvirimo zvinoonekwa mu News Feed.
Kumakambani, izvi zvinoreva kuti organic kuonekwa inowedzera kuoma, ichiwedzera kuda kushandiswa kwe Facebook Ads. Zvinoenderana nesocial network pachayo, iwo ads anoiswa zvakananga pa News Feed Ivo vanonyanya kushanda, kuwana 96% yepamusoro yekudzoka pakushambadzira kwekudyara pane ads ari pakona yekurudyi.
Mazano akakosha epaFacebook ekuvandudza Hunhu hwemukati
Facebook yakaburitsa seti ye mazano anoshanda kubatsira vatengesi nemabhizinesi kukwenenzvera zvavanenge vatumira uye kukwidziridza organic masanjiro pachikuva. Pano tinopa zvakakosha:
- Tumira meseji inoenderana nenguva uye yakakodzera: Iyo inonyanya kukosha zviri mukati, iyo yakakura kugona kwayo kugadzira kudyidzana. Usati wabudisa, zvibvunze kuti: Vaverengi vachagovera izvi zvirimo neshamwari dzavo here kana kuti kuzvirumbidza kune vamwe?
- Ipa kukosha: Zvinyorwa zvinofanirwa kupa chimwe chinhu chine musoro kuvaverengi, ingave ruzivo runoshanda, matipi anobatsira, zvinokurudzira zvemukati, kana nyaya dzinonakidza dzine chekuita nebhizinesi rako.
- Batanidza zvinoonekwa zvinhu: Shandisa mifananidzo uye mavhidhiyo kunowedzera kuwanda kwezvinyorwa. Nhamba dzinoratidza kuti maposita ane mapikicha anowana 53% mamwe mafaro, 104% mamwe makomendi, uye 84% mamwe mabhatani.
- Isa pamberi mapfupi uye mapfupi meseji: Mameseji mapfupi kupfuura mavara makumi masere anoburitsa 80% kubatikana kupfuura mameseji akareba.
- Gadzirisa zvirimo kune chaivo vateereri: Kunongedza zvikamu zvakatsanangurwa kunovimbisa kubatana kukuru uye kufarira nevateereri vauri kuda kusvika.
- Ongorora metrics uye zviziviso: Facebook analytics maturusi, seInsights, anokubatsira kuona kuti ndeapi maposita akanyanya kubudirira uye kuwedzera kubatikana.
- Kurudzira kudyidzana: Gadzira mabvunziro, kuita ongororo, uye kuwedzera kokero kuzviito zvakadai sokuti “comment,” “share,” kana “like” ndiwo mazano anoshanda.
- Pindura vateereri vako: Tenda uye pindura kune mhinduro kuvaka hukama huri nani nevateveri vako, uchiratidza kuti unovakoshesa.
Huwandu hwakajeka: vanhu vanopedza inopfuura 50% yenguva yavo paFacebook vachitarisa News Feed, izvo zvinoita kuti nzvimbo iyi ive nzvimbo yakanaka yekutora pfungwa dzako. Kuve nechokwadi chekuonekwa kukuru uye mamwe maitiro anoshanda, iyo nzira yekushandisa ye kushambadzira kwakabhadharwa mukati mechikamu ichi chakakosha.
Mazano epamusoro ekuwedzera Facebook kushanda
Mukuwedzera kune zvakakosha mazano, kune maitiro epamusoro izvo zvinogona kukubatsira kuti uwedzere kugona kweako Facebook zvinyorwa:
1. Tumira kazhinji uye panguva dzakarongwa
Kuchengetedza yakakodzera kutumira frequency ndeye zvakakosha kuchengetedza kuoneka kwako mukati meiyo algorithm. Pamusoro pezvo, kuziva nguva idzo vateereri vako vanonyanya kushingaira kunogona kuwedzera kukanganisa kwezvinyorwa zvako.
2. Ongorora maitiro akasiyana ekugadzira
Edzai zvakasiyana-siyana mafomu, semavhidhiyo anorarama, nyaya y carousel ads, inogona kukubatsira kutora pfungwa dzezvikamu zvakasiyana zvevateereri vako zviri nani.
3. Shandisa iyo Facebook pixel
Iyo Facebook pixel chishandiso chine simba che Track uye kuyera zviito zvinotorwa nevashandisi pawebhusaiti yako mushure mekudyidzana nemashambadziro ako. Ishandise kukwirisa mishandirapamwe yako uye kupatsanura vateereri vakanyatsojeka.
4. Kudyidzana nevapesvedzera
Shanda na inopisa inogona kupa kukurudzira kukuru kune zvaunotumira, sezvo vateveri vavo vanowanzoita zvakanyanya uye vanovimba nekurudziro yavo.
Nemazano aya uye nemazano ekutanga, iwe uchave wakamisikidzwa zvirinani kuti umire munzvimbo inokwikwidza seFacebook, uchiita zvakanyanya maturusi ese anoiswa papuratifomu iyi.
Kukura kwemasocial network hakusi masanga; Zvinoda kuronga, unyanzvi hwekuongorora uye kugadzirisa nguva dzose. Avo vanoda kuisa nguva yakakosha uye zviwanikwa mukuunza mhando uye kukosha kune vateereri vavo vanokohwa zvakanakisa. Facebook inoenderera mberi kuratidza kuve imwe yeakanyanya simba mapuratifomu ekuzadzisa zvinangwa zvebhizinesi kana yakashandiswa zvine hungwaru.