E-commerce yave chinhu chakakosha kuzviuru zvemakambani pasi rose. Nekudaro, mumamiriro ezvinhu ekunetsana kwegeopolitical uye matanho ekudzivirira akadai semitero, mabhizinesi mazhinji edhijitari ari kuona kugadzikana uye kukura kwavo kuchikanganiswa.
Tariffs, izvo zvingaite sechishandiso chehurumende chiri kure, zvinokanganisa mitengo, zvinhu, miganho, uye kukwikwidza kwezvitoro zvepamhepo, kunyanya izvo zvinotengesa kana kutenga kunze kwemiganhu yavo. Kana iwe uine eCommerce bhizinesi kana uri kuronga kupinda kutengeserana nedzimwe nyika, zvakakosha kuti unzwisise kuti idzi tsika dzemitero dzinogona kukanganisa sei bhizinesi rako. Kuti uwane rumwe ruzivo nezvenyaya iyi, ona Mitero uye tsika dzinobhadhariswa paunenge uchitenga online.
Chii chinonzi tariff uye basa rayo guru nderei?
Mutero mutero unoshandiswa nehurumende pazvinhu zvinobva kunze kwenyika kana kunze kwenyika. Chinangwa chayo chingave chiri chekuchengetedza indasitiri yenyika, kuunganidza mari, kutonga kutengeserana nedzimwe nyika, kana kupindura kumitemo yekutengeserana isina kunaka. zvakadai sokurasa. Kuti unzwisise zviri nani pfungwa yekurasa, unogona kuverenga chinyorwa ichi nezve Chii chinonzi dumping?.
Munyika dzakaita seUnited States, mitero ichangobva kushandiswa sechishandiso chezvematongerwo enyika uye chehupfumi kumanikidza vadyidzani vekutengesa kana kuchengetedza zvikamu zvakakosha zveindasitiri. Izvi zvakakonzera kuita kwakafanana mune mamwe matunhu epasi, zvichikonzera rudzi rwehondo yekutengeserana pasi rose.
Tarifi haingoite kuti zvigadzirwa zvekunze zvidhure, asi zvakare kukanganisa cheni dzekugovera, kukanganisa vatengi vekupedzisira, uye kuunza kusagadzikana kumabhizinesi, kunyanya muCommerce ecosystem.
Kukanganisa kwakananga kwemitengo yepasirese eCommerce
Tariffs inogona kukanganisa nzvimbo dzakawanda dze e-commerce, kubva pakutsvaga kusvika kune yekushambadzira zano. Pazasi isu tinoongorora iyo inonyanya kukosha mhedzisiro:
Kukwira kwemitengo kubva kunze kwenyika uye miganho iri kuderera
Kana nyika ikaisa mitero pazvinhu zvinobva kunze kwenyika, mabhizinesi anovimba nezvinhu izvi Vanoona mari yavo ichiwedzera zvakanyanya. Izvi zvinoshanda kune zvese zvakasvibiswa uye zvakapedzwa zvigadzirwa.
Semuenzaniso, mabhizinesi eEurope anopinza tekinoroji kubva kuUS kana Asia kugadzira anogona kuona mutengo wavo uchikwira ne10-25%, zvichienderana nechigadzirwa nenyika kwaakabva. Muchiitiko ichi, zvakakosha kuti uzive Paunofanirwa kubhadhara tsika pamirairo yepamhepo.
Zvitoro zvepamhepo zvinofanirwa kusarudza pakati tora mari idzi-kudzikisa mariji avo-kana kuapfuudza kumutengi, izvo zvinogona kuita kuti varasikirwe nemakwikwi kana zvichienzaniswa nemabhizinesi emuno kana mhando dzine kugadzirwa kwenyika.
Logistical kuoma uye kunonoka kwetsika
Tariffs hairevi chete mari yakawanda, asi inorevawo zvakawanda zvinyorwa, zvidzoreso uye, muzviitiko zvakawanda, kunonoka mukutumira. Makambani asina hurongwa hwakanaka hwekugadzira anogona kuwana stockout kana nguva refu yekumirira.
Chirevo ichi chinoburitsa chiitiko chekutenga chisingafadzi kumutengi uye kudzvanywa pazvikwata zvebasa revatengi kunowedzera uyo anofanira kugadzirisa zvichemo, kudzoka uye maonero asina kunaka.
Kuderedzwa kwekabhuku uye kushoma kwakasiyana kune mutengi
Kuti udzivise kurasikirwa, zvimwe zvitoro zvepamhepo zvinosarudza bvisa zvigadzirwa zvakakanganiswa nemitengo kubva kukhathalogi yavo, kunyanya kana vari vezvikamu zvinonetsa senge fashoni, zvemagetsi, chikafu kana waini. Izvi zvinogona kuturikira kuita kushomeka uye kushomeka kwekutenga chiitiko. Kuziva shanduko dzinogona kukanganisa bhizinesi rako kwakakosha, pano iwe unogona kuverenga zvakawanda nezve Mhedzisiro yeBrexit paCommerce.
Zvakaipa zvichienzaniswa nezvigadzirwa zvemuno kana zvigadzirwa zvinogadzirwa pasina mutero
Tariffs inowanzopa mukana kune zvigadzirwa zvemuno, sezvo izvi Vanodzivirira mari yekuwedzera uye kazhinji vane hukuru hwekugadzirisa zvinhu.. Izvi zvinomanikidza mabhizinesi mazhinji e-commerce kuti afungezve maitiro avo ekumisikidza uye kukosha chirevo: kana iwe usingakwanise kukwikwidza pamutengo, uchafanirwa kukunda mune dzimwe nzvimbo sekusarudzika kana kusimudzira.
Nyaya yekudzidza: Zvitoro zveEuropean online uye US tariffs
Fungidzira mhando yeshangu dzeSpanish dzakagadzirwa nemaoko dzinogadzira muPortugal uye dzichitengesera kuUnited States kuburikidza nechitoro chayo chepamhepo. Nemitero mitsva inoshandiswa kune zvigadzirwa zvematehwe zveEurope:
- Mutengo wekutengesa kunze kwenyika mbiri imwe neimwe wakakwira nepakati pegumi kubva muzana kusvika makumi maviri muzana.
- Kutumira kubva kuEurope kwave kudhura, iyo inogona kumanikidza kudyara munzvimbo dzekutakura zvinhu muU.S.
- Mutengi weAmerica anobhadhara zvakanyanya kune chimwe chigadzirwa, izvo zvinoderedza kutendeuka.
Iyo kambani inozotarisana nechisarudzo chakakosha: kutora mari uye kuderedza mariji, kupfuudza kune mutengi kana kutsvaga dzimwe nzira dzakadai sekugadzira kunze kweEurope. Zvose zvingasarudzwa zvinosanganisira kugadzirisa kwakakosha kunobata purofiti uye zano rekushandisa.
SMEs uye dropshipping, inonyanya kunetseka
Mabhizinesi madiki uye epakati nepakati anoenderana nemuenzaniso dropshipping kana kupinza zvakananga ndivo vanonyanya kuratidzwa kune izvi kuchinja. Kusiyana nemapuratifomu akakura, ivo vanowanzo shaya yekutaurirana kugona kana hurongwa hwekuchengetera zvinhu kuti vagovane kubva kunyika kwainoenda.
Apa ndipo pane tariffs inogona kuita kuti modhi yako isabatsire kana kupinda mumakwikwi akananga nevashambadzi veko vasingatarise mitero iyi. Muchirevo chechinyorwa ichi, maSME mazhinji ari kushamisika kuti sei wedzera bhizinesi rako repamhepo.
Tariff pamasevhisi edhijitari: zvisina kunanga kukanganisa
Kunyangwe mutero uchinyanya kushanda pazvinhu zvenyama, Ivo vanogona zvakare kukanganisa zvisina kunanga masevhisi edhijitari uye mapuratifomu, kana vachivimba nemitero yehardware infrastructure (yakadai sevhavha kana data centers) kana kuona misika yavo ichiderera nekuda kwekurasikirwa kwekutenga simba revashandisi.
Semuenzaniso, mapuratifomu akaita seShopify anoshandira vatengesi muUS neEurope anogona kusangana nekumanikidzwa kana Vatengi vako vari kutanga kutamira kune dzimwe nzira dzemunharaunda kuchengetedza mari kana kuchengetedza kutevedza kwemitemo.
Kuchinjira yako eCommerce zano kune tariffs
Mabhizinesi anoshanda pamhepo anofanirwa kupindura zvine mutsindo kune shanduko yemitengo. Pakati pemazano anonyanya kushanda ndeaya:
- Diversification yevatengesi nemisika+
- Local logisticsChengetedza mari munzvimbo dzekutakura zvinhu mukati menyika yauri kuenda (kana shandisa 3PL kana kuzadzikiswa) kudzivirira mutero wezvigadzirwa zvagara zviripo munyika.
- Data analytics uye kufanotaura: Shandisa zvishandiso seTafura kana Power BI ku fungidzira kuti shanduko dzinokanganisa sei kutengesa kwako uye gadzirisa mishandirapamwe yako yekutengesa munguva chaiyo.
- Simbisa chiratidzo uye kukosha kunoonekwa: Tauriranai kupfuura mutengo. Kuratidzira kwakabva, kusimba, dhizaini, uye kugadzirisa kuti uvake kuvimbika pakati pevateereri vasinganyanyi kudhura.
- Tora mukana wezvibvumirano zvekutengeserana: Ziva zvibvumirano zviri kushanda kuti ubatsirwe kubva mukuderedzwa kwemitero kana kuregererwa (seEU-Mexico Agreement, MERCOSUR, kana zvimwe).
Zvishandiso zvinobatsira kurwisa kukanganisa
Zvishandiso izvi zvinogona kuita mutsauko pakuronga zano rakasimba renyika dzese:
- Trade Mepu yekutarisa shanduko dzekutengeserana uye kuwana nhamba dzekutengeserana dzepasirese.
- Shopify Markets o Prestashop kugadzirisa chitoro chako kuti chienderane nenyika dzakasiyana nemitauro yakawanda, mitengo yemuno, uye nzira dzekubhadhara dzemuno.
- Customs Info Database kuona tariff chaidzo zvinoenderana nekodhi yechigadzirwa munyika imwe neimwe.
Tekinoroji nyowani dzakavakirwa pahuchenjeri hwekugadzira dzinogona kutofanotaura kuwedzera kana shanduko mumitengo yemitero uye batsira kutarisira logistics kana kutenga sarudzo.
Ndezvipi zvigadzirwa zvinonyanya kuratidzwa kune yakawedzera tariff?
Zvimwe zvezvakanyanya kukanganiswa mumakore achangopfuura ndezvi:
- Agri-chikafu zvigadzirwa zvakadai sewaini, mafuta omuorivhi, nyama uye kuchengetedza.
- Zvigadzirwa zvemucheka uye shangu, kunyanya kana vachibva kuEuropean Union kana Asia.
- Zvevatengi zvemagetsi uye tekinoroji, nekuda kwekutsamira kwakanyanya pazvinhu zvinotengeswa kunze kwenyika.
- Technology services, kunyangwe zvisina kunanga, maererano nemutengo kana elasticity yezvinodiwa.
Izvo zvakanyanya kukanganiswa zvigadzirwa zvinowanzova izvo izvo haigoni kutsiviwa nyore nyore kana izvo zvinoda zvakatemwa zvikamu kubva kune dzimwe nyika.
E-commerce haina kudzivirirwa kune shanduko mune zvematongerwo enyika. Tariff inogona kuita setarisiro iri kure, asi ine zvinobatika zvinokonzeresa purofiti yako, zvinhu, kutora kwevatengi, uye kurarama kwebhizinesi. Kunyangwe iwe uchitengesa kubva kuMexico, Spain, kana China, kuve neruzivo rwakakwana uye kushandisa zano rinochinjika zvinokutendera kuti uchinje kune shanduko uye urambe uchikwikwidza mumusika unoramba uchinetsa wepasirese.
