Musika we e-commerce muRussia yakaona kukura kwakakosha mumakore achangopfuura, ichizvibatanidza seimwe yemasimba makuru ari kusimukira muchikamu che e-commerce pasi rose. Kubva 2014 kusvika 2015, musika wepamba wakabva pa560 bhiriyoni rubles kuenda ku650 bhiriyoni rubles, parizvino inomiririra 2% yehuwandu hwekutengesa indasitiri munyika. Kunyangwe nhamba iyi ichiita kunge ine mwero kana ichienzaniswa nemamwe misika yepasi rose, inoratidza yakakura mukana wekuwedzera mumamiriro ezvinhu anogara achichinja.
Kukura kweEcommerce muRussia
Chimwe chezvinhu zvakakosha mu kuwedzera kwe ecommerce muRussia ndiko kukura kwakasimba kwekutenga kuyambuka muganhu. Sezvo musika wepamba uchidzikira, vatengi veRussia vakaratidza kufarira kuri kuwedzera kwekutenga zvigadzirwa kubva kumapuratifomu epasi rose. Muna 2014, vatengi vekuRussia vakaisa maodha emamiriyoni makumi mana nemanomwe pamawebhusaiti ekunze, uye nhamba yacho yakaramba ichiwedzera mumakore akatevera kusvika 47 miriyoni mapakeji akatumirwa kubva kunze kwenyika.
Panyaya yehuwandu, zvinoonekwa kuti muna 2015 zvakatenderedza 160 miriyoni mapakeji madiki akatumirwa kune vatengi vepamhepo muRussia, izvo zvaimiririra kuwedzera kwe. 10% zvichienzaniswa negore rapfuura. Uyezve, avhareji kukosha kwemirairo yakawedzera ne 42.2 euros uye 2014 a 45.6 euros in 2015.
Zvikamu zvakakurumbira zvechigadzirwa muRussia
Maitiro evatengi veRussia mu e-commerce anonyanya kunakidza. Zvinhu zvekutandara, zvigadzirwa zvemhuka, zvipfeko, shangu uye zvigadzirwa zvevana vakaiswa sezvikamu zviri kukurumidza kukura. Nekune rimwe divi, zvikamu zvechinyakare zvakaita semagetsi evatengi, midziyo yemumba, zvinonhuhwirira uye zvekuzora zvakaratidza kuderera kwekuda mumakore achangopfuura.
Zvakakosha kusimbisa iyo fashoni, uye kunyanya nguo and the shangu, vakazvisimbisa seimwe yenzvimbo dzinokurumidza kukura mukati meRussia e-commerce. Somuenzaniso, makambani akadai Masango emusango, mutungamiri muchikamu chefashoni yepamhepo, akawana kukura kwakanyanya. Muna 2019, Wildberries yakarekodha kutengesa kwe 3.5 madhora mabhiriyoni emadhora, kuratidza kuwedzera kwe 94% zvichienzaniswa negore rapfuura.
Vatyairi vekutenga miganhu
Kuwedzera kwe kuyambuka-muganhu ecommerce muRussia zvinogona kukonzerwa nezvikonzero zvakawanda. Kutanga, kune maonero akapararira pakati pevatengi veRussia ekuti zvitoro zvakawanda zvepamba hazvipi zvakasiyana kana mhando yavari kutsvaga. Izvi zvinovatuma kuti vatendeukire kumapuratifomu epasi rose kwavanowana zvigadzirwa zvakasarudzika kana pamitengo zvakanyanya kukwikwidza.
Chimwe chikonzero chakakosha ndechekugadziriswa kwemisika yepasi rose kumusika weRussia. Mapuratifomu akafanana AliExpress y ozone vakabudirira kupinda mukati nekuda kwekumisikidzwa kwemasevhisi avo, kusanganisira sarudzo dzemitauro muchiRussian, yakagadziridzwa nzira dzekubhadhara dzakadai semari pakutumira uye nguva dzekutumira. nekukurumidza.
Matambudziko nemikana muRussia ecommerce
Kunyangwe kukura kwakanyanya, ecommerce muRussia inotarisana nematambudziko makuru. Pakati pavo, matambudziko ane chekuita ne logistic, iyo inomiririra chipingamupinyi chakakosha munyika yakakura seRussia. Nzvimbo zhinji dzekumaruwa nedzekure hadzisati dzava kuwana kutakura zvinhu zvinokurumidza uye zvakavimbika.
Uyezve, vatengi veRussia vagara vachifarira nzira dzekubhadhara mari uye kusavimba nekutengeserana kwepamhepo. Izvi zvakakonzera kunenge 80-95% yekutenga pamhepo munyika inoitwa pasi pemari pakutumira nzira yekubhadhara.
Inotungamira Misika muRussia
Mumusika weRussia, misika inotora chikamu chepakati. Vatambi vatatu vakuru ndivo:
- Wildberries: Kuzivikanwa semutengesi anotungamira wepamhepo munyika. Process kupfuura 750,000 odha zuva nezuva uye anotengesa kupfuura 37,000 zvigadzirwa zvakasiyana, kumira kunze mufashoni, zvemagetsi uye zvigadzirwa zvekumba.
- Ozone: Yakatangwa mukati 1998, ndeimwe yeanonyanya kufarirwa akawanda-sector misika muRussia. Kugona kwayo kwekugadzirisa kunoibvumira kusvika 40% chevanhu muzuva rimwe chete.
- Yandex Market: Chikamu cheRussia tekinoroji hofori Yandex, iyo inopa zvigadzirwa mumhando dzakasiyana dzezvikamu uye zvinoshanda sekuenzanisa mutengo uye musika.
Makwikwi pakati pemapuratifomu aya akakurudzira kugara achivandudza sevhisi, nekutarisa kudzikisa mitengo. Nguva dzokutengesa uye wedzera ruzivo rwemushandisi.
Ramangwana tarisiro ye ecommerce muRussia
E-commerce muRussia iri munzira yekukura isingaratidzi zviratidzo zvekudzikira. Zvinhu zvakadai accelerated digitization, kuvandudzwa kwerogistics network uye kuwanda kwevatengi vanoziva zvakanyanya tekinoroji kuri kutyaira musika wakananga kutsva.
Iine tarisiro yekukunda zvipingamupinyi zvayo zvekugadzirisa uye kugadzirisa kune zvinodiwa nevatengi venzvimbo, ecommerce yeRussia ine mukana wekuve bhenji repasi rose.
Izvo zvakakosha kuti makambani epasi rese anofarira kuwedzera muRussia kuti atarise nezvenzvimbo. Kubva pakupa zvirimo muRussia kusvika pakushandisa nzira dzekushambadzira pasocial network seVKontakte ne Instagram, zviito izvi hazvingobatsiri kuwana kuvimba kwevatengi chete asi zvakare kuve nechokwadi chekuvapo kwakasimba mumusika weRussia wemakwikwi.