El tsika yevatengi in the mobile commerce iri kuita shanduko dzakakosha muna 2024, zvichifambiswa na kufambira mberi kwezvinhu, kuchinja kwe zvinodiwa nemushandisi uye kufarira kuri kuwedzera optimized experiences yemidziyo yenhare. Kunyangwe vatengi vakanyanya kubatana kupfuura nakare kose, ivo vanoramba zvipingamupinyi zvakakosha iyo inodzikamisa kutorwa kwayo kwakawanda kwekutengesa nhare senzira huru yekutenga. Muchikamu chino tinoongorora zvinhu zvinokosha izvo zvinopesvedzera chiitiko chekutenga nharembozha, zvichibva pazvidzidzo zvenguva pfupi yapfuura uye maitiro ari kusimukira muchikamu.
Zvido zvevatengi: Sei nharembozha ichiramba ichisaririra kumashure?
Kunyangwe ye nguva yakashandiswa panharembozha, chikamu chikuru chevatengi vanoramba vachida kuita kutenga kwavo kuburikidza desktop makomputa kana kushanya zvitoro zvepanyama. Zvinoenderana neUPS yazvino chirevo pamusoro pemaitiro ekutenga online, anopfuura 55% ye vatengi Vanoda kutenga online. Zvisinei, imwe chete chikamu funga kutenga mobile seyako chikuru sarudzo.
- Kureruka kwekuenzanisa zvigadzirwa: Vatengi vanowana kuita kuenzanisa kwechigadzirwa kuve nyore pane desktop komputa nekuda kweakakura skrini uye kugona kuvhura akawanda ma tabo.
- Matambudziko neruzivo rwemushandisi: Mifananidzo midiki kana isina kujeka, kushomeka kweruzivo rwechigadzirwa, uye kuomerwa nekufambisa nharembozha ndezvimwe zve zviitiko zvinoodza mwoyo zvevatengi.
- Zvekuchengetedza: Vanosvika 30% yevatengi vakabvunzurudzwa vakaratidza kusavimba pavakaunza ruzivo rwekadhi rechikwereti pane mbozhanhare.
Zvinhu zvinosarudza sarudzo yekutenga chiteshi
Mutengi wega wega anosarudza chiteshi chavo chekutenga zvichibva pane mamiriro chaiwo zvinopesvedzera zvakananga chisarudzo chako. Zvinoenderana neshumo yeUPS uye kumwe kutsvagisa kwazvino, zvinhu zvakakosha zvinosanganisira:
- Delivery nguva: 34% yevakapindura vakati kukurumidza kana kunonoka kuburitsa kunokanganisa zvakanyanya ruzivo rwavo rwekutenga.
- Dzorera kugutsikana: Chete 44% yevatengi vanogutsikana zvizere nemitemo yekudzoka ikozvino, iyo inomiririra a nzvimbo inokosha kuvandudza ruzivo rwekumashure kwekutenga.
- Flexible financing iripo: Sarudzo senge "tenga izvozvi, bhadhara gare gare" iri kuvandudza ruzivo rwemushandisi mune nharembozha, kunyanya muzvikamu zvakaita se Moda y teknolojia.
Iwo chaiwo matambudziko ekutengesa kwenharembozha
Kuongorora kwakadzama kwakaratidzawo friction points izvo zvinodzikamisa kutorwa kwenharembozha seyakanyanya e-commerce chiteshi.
- Kuenzanisa kwechigadzirwa: Vatatu mugumi vatengi vanozviona zvichishungurudza kuenzanisa zvigadzirwa panharembozha.
- Buda: Imwe muzvina inonongedza kuti maitiro ekubhadhara akaomarara zvakanyanya, kunyanya mukunyorera zvisina kunaka.
- Saizi yemifananidzo: La hafu yevatengi Vanosiya kutenga kwavo nekuda kwemifananidzo diki kana yakaderera-mhando yechigadzirwa.
Pasinei nematambudziko aya, makambani ari kuongorora kushungurudza technologies kuzadzisa zvinotarisirwa izvi uye kuwedzera kuvimba kwevatengi.
Ari kusimukira maitiro muna 2024
Gore ra2024 rinounza hunyanzvi hwakakosha hunovavarira kubvisa zvipingamupinyi yakasangana munguva yakapfuura nevatengi venhare. Aya maitiro anosanganisira:
- Kugona Kutsvaga Nezwi: Nemidziyo yakaita seAlexa neGoogle vabatsiri, brands Vari kugadzirisa mapuratifomu avo kuti vavandudze ruzivo rwekutsvaga izwi.
- Augmented Reality (AR): Zvishandiso zvakaita se "edza usati watenga" muAR zviri kubatsira vatengi kuona zvigadzirwa mumamiriro avo epasirese.
- Biometric kubhadhara: Sarudzo dzakadai sekutarisa kwechiso kana zvigunwe zviri kuwedzera kuchengetedzeka kwevatengi uye kuvimba.
Nharembozha yekutengesa muna 2024 ine maonero anovimbisa. Zvigadzirwa zvinoziva kubatanidza izvi zvitsva uye kuvandudza ruzivo rwemushandisi, zvese mukuona uye kushanda mazwi, zvichava neakakosha kukwikwidza mukana.
Maitiro evatengi venhare musanganiswa wemikana nematambudziko. Kunzwisisa zvavanoda uye zvinovanetsa zvichave zvakakosha pakutsanangura nzira dzekutengesa dzinoshanda uye kuramba vachiwana kuvimba kwavo, kunyanya mumamiriro ezvinhu ane simba seazvino.