Bhizinesi reAmazon: Innovation uye mazano muB2B kutengeserana

  • Bhizinesi reAmazon rinosanganisa kurerukira kweB2C eCommerce nematurusi chaiwo emusika weB2B.
  • Iyo inomira kunze kune masevhisi akadai seakawanda-account, mitengo yakasarudzika, kukurumidza kutumira uye yakagadziridzwa mutero manejimendi.
  • Vatengesi vanogona kushanda kuburikidza neKuzadzikiswa neMutengesi kana Kuzadzikiswa neAmazon, vachichinjika kumabhizinesi avo mhando.
  • Mabhizinesi anogona kubatsirwa nekutenga kwakasimba, manejimendi emari, uye epamberi optimization maturusi.

Amazon Bhizinesi B2B kutengeserana

Amazon Business ndiyo e-commerce mhinduro yakagadzirwa neAmazon kumakambani uye nyanzvi dziri kutsvaga chiitiko chekutenga chakachinjirwa kunharaunda yeB2B. Yakatangwa seshanduko yebasa rayo reAmazon Supply, chikuva ichi chinounza pamwechete mashandiro chaiwo kusangana nezvinodiwa zvemusika webhizinesi uye kukwikwidza hofori dzakaita seAlibaba. Muchinyorwa chino, isu tichaongorora zvakadzama maficha, mabhenefiti uye mashandiro anoita Amazon Bhizinesi chishandiso chekupayona muB2B kutengeserana.

Chii chinonzi Amazon Bhizinesi uye nei yakakosha kune B2B kutengeserana?

Amazon Bhizinesi imusika wakatarisana nebhizinesi uyo unopa yakagadziridzwa yekutenga ruzivo kuti ushumire mabhizinesi, vagadziri, uye vatengesi. Iyi sevhisi inosanganisa kurerukira uye kugona kweAmazon's B2C musika nematurusi uye maficha akagadzirirwa zvakananga kune bhizinesi-kune-bhizinesi kutengeserana. Mune a nharaunda uko B2B dhijitari kutengeserana inotomiririra kuwedzera muzana yemusika wepasi rose, Bhizinesi reAmazon rinobuda semhinduro ine simba uye inokwikwidza.

Kukosha kwemusika uyu kunoratidzwa mukukura kweB2B electronic commerce. Maererano neStatista, zvinofungidzirwa kuti ne2025 e-commerce ichavhara 80% yeB2B kutengeserana pasi rose. Muchirevo chechinyorwa chino, Bhizinesi reAmazon rinongopa kwete chete kunyatsoita uye scalability, asiwo maturusi anorerutsa kutenga uye ekutanga manejimendi maitiro.

Zvinhu zvakakosha zveAmazon Bhizinesi

Bhizinesi reAmazon rinosanganisira akati wandei maficha akagadzirirwa zvakanangana neB2B mashandiro. Pano tinosimbisa izvo zvinonyanya kukosha:

  1. Multi-account uye zvibvumirano zvetsika: Bhizinesi reAmazon rinobvumira kugadzirwa kwemaakaundi ebhizinesi nevashandisi vakawanda. Imwe neimwe account inogona kugadzirwa ine chaiyo mvumo yekudzora kutenga uye bhajeti manejimendi.
  2. Kutumirwa pachena mumaawa makumi mana nemasere: Kutenga kunodarika madhora makumi mana nemapfumbamwe kunakidzwa nekutumira mahara, nekudaro kufambisa zvinhu zvekutengesa kumakambani.
  3. Volume Discounts: Vatengi vanogona kubatsirwa nemitengo yakaderedzwa kana vachitenga zvinhu zvakakura, chinhu chakakosha munzvimbo yebhizinesi.
  4. Trust Seal: Bhizinesi reAmazon rinovimbisa kuchengetedzeka uye pachena mukutengeserana, izvo zvinosimbisa kuvimba kwemutengi.
  5. Chirongwa chekuregererwa mutero: Yakagadzirirwa kufambisa kutenga pasina mutero pazvinenge zvakakodzera, kuderedza mutoro wekutonga unobatanidzwa.

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Bhizinesi reAmazon rinoshanda sei kune vatengesi?

Vatengesi paAmazon Bhizinesi vane nzira dzakasiyana dzekushanda, zvichivabvumira kuti vasarudze sarudzo inonyatsokodzera bhizinesi ravo modhi:

1. Musika une Kuzadzikiswa neMutengesi (FBM)

Mune iyi modhi, mutengesi anotungamira zvakananga ese maficha e maitiro ekutengesa, kubva pakuchengetedza kusvika pakuendesa uye mushure mekutengesa-basa. Amazon, kune chikamu chayo, inopa chikuva uye tekinoroji zvivakwa zvinodiwa pakutengeserana.

2. Musika une Kuzadzikiswa neAmazon (FBA)

Vatengesi vanosarudza FBA vanotora mukana weAmazon Logistics network kuchengeta, kurongedza, uye kutumira zvigadzirwa. Iyi modhi inobvumidza iwe kudzikisa mutengo wekushandisa uye kutora mukana wekumhanyisa uye kugona kweAmazon Logistics services.

3. Mutengesi wakananga

Muchiitiko ichi, Amazon inoshanda semutengesi, kutenga zvigadzirwa zvakananga kubva kune mutengesi uye kutarisira kugovera. Iyi purogiramu inowanikwa nekukoka uye yakagadzirirwa vagadziri vakakura uye mazita anozivikanwa.

Benefits kune bhizinesi vatengi

Kupfuura maitiro ayo anoshanda, Bhizinesi reAmazon rinopa akateedzana mabhenefiti evatengi vebhizinesi:

  • Kutenga kwakapfava: Makambani anowana muAmazon Bhizinesi mhinduro yakazara yekukurumidza uye yakachengeteka kutenga.
  • Kuwanikwa kune zvigadzirwa zvakasarudzika: Vatengi vanokwanisa kuwana huwandu hwakasiyana hwezvigadzirwa zvakagadzirirwa zvakanangana nemusika weB2B, kusanganisira zvinhu zvakasimbiswa kuti zvirambe zviripo.
  • Kutarisira mari: Zvishandiso zvepamberi zvinobvumira mabhizinesi kuseta marongero ekutenga, kuteedzera mari, uye kugadzirisa bhajeti ravo.
  • Kuchinja mukubhadhara: Nzira dzekubhadhara dzinosanganisira bhizinesi rechikwereti uye sarudzo dzakachinjirwa kune zvinodiwa nemutengi wega wega.

Amazon Bhizinesi uye kusimba

Bhizinesi reAmazon rakazvipirawo kusimudzira, kubvumira mabhizinesi kuita kutenga zvine musoro. Kuburikidza nezvimiro zvakaita se "Kunotungamirwa Kutenga," vatengi vanogona kukoshesa zvakagadzikana, organic, kana zvigadzirwa zvine chaiwo zvitupa.

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Maitiro ekugadzirisa kutengesa paAmazon Bhizinesi

Kune vatengesi, kumira kunze paAmazon Bhizinesi zvinoreva kutora nzira dzakasimba uye kuita zvakanyanya zvezvishandiso zviripo. Heano mamwe akakosha ekurudziro:

Dynamic mitengo mazano

Kutenda kune zvishandiso seSellerLogic Repricer, vatengesi vanogona kugadzirisa mitengo yavo zvichienderana nezvinodiwa uye mamiriro emusika, kuve nechokwadi chekuti zvigadzirwa zvavo zvinoramba zvichikwikwidzana nguva dzese.

Listing Optimization

Zvakakosha kugadzira tsananguro dzakarurama uye dzinoyevedza, shandisa mazwi akakosha uye shandisa mifananidzo yepamusoro. Izvi hazvingonatsiridza ruzivo rwemushandisi chete asiwo zvinowedzera kuoneka mumibairo yekutsvaga.

Custom discounts zvirongwa

Iko mukana wekupa zvakasarudzika zvidzikiso zvevatengi vebhizinesi, pamwe nemitengo yakakosha yevhoriyamu, inosimbisa chinzvimbo chemakwikwi chevatengesi pamusika.

NeAmazon inotungamira ese misika yeB2C neB2B, zvakakosha kuti mabhizinesi abatanidze nepuratifomu iyi uye kutora mukana wekusvika kwayo kwepasirese. Kubudirira kunoenderana nekuita basa, nguva dzose kutarisa kune metrics uye kugamuchirwa kwemaitiro matsva anowedzera kutengesa uye kugutsikana kwevatengi.

B2B uye B2C
Nyaya inoenderana:
Musiyano uripo pakati peB2B neB2C

Siya yako yekutaura

Your kero e havazobvumirwi ichibudiswa. Raida minda anozivikanwa ne *

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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako

      Guillermo akadaro

    Amazon kunze kwekuve akanaka mupi zvakare iri rakanakisa bhizinesi mudiwa