Isu tese tinoziva kuti kana iwe uine bhizinesi rechero mhando, chinhu chakakosha kuve nekuvapo pasocial media kuti uwane kuratidzwa. Zvisinei, havasi vakawanda vanoziva chii pasocial network zviri nani ecommerce kana izvo zvinonyanya kushanda zvine chekuita nechizvarwa che kutengesa. Kunyange kuvapo kwakakosha, kuziva kudzoka kwako pakudyara (ROI) kwakakosha zvakaenzana.
Nei masocial network achikosha kune Ecommerce?
Ecommerce, sechimiro che online kutengesa, inoda mazano akachenjera ekukwezva vatengi uye kuwedzera kuonekwa. Social media haisi nzira yekutaurirana chete, asiwo ipuratifomu yekubatana nevatengi vako. potential customers. Zvimwe zvikonzero nei zvichikosha zvinosanganisira:
- Yakawedzerwa brand kuratidzwa: Social media inobvumira mabhureki kusvika kune vateereri vakakura nenzira inodhura.
- Kubatana kwakananga nevatengi: Ivo vanofambisa chaiyo-nguva yekudyidzana, kugadzira hukama hwepedyo uye kuvimbana.
- Kutsvaga Injini: Kugara kuri kuita pasocial media kunogona kuvandudza bhizinesi rako SEO.
- Mhinduro pakarepo: Comments kubva ku vatengi kubvumira kuti ugadzirise nzira yako nokukurumidza.
Kuburitsa data pamhedzisiro yesocial media
Shopify, imwe ye Ecommerce hofori paInternet, yakaita ongororo yakazara ye37 miriyoni yesocial media kushanya kwakakonzera 529,000 mirairo. Zvakawanikwa zvakaratidza kuti Facebook ndiyo inotungamira pasocial network mukugadzira traffic uye kutengesa kumabhizinesi epamhepo.
Muchokwadi, kana zviri zve mugove wemusika nenhamba yevashanyiFacebook inotungamira ne 23.3 miriyoni kushanya, inomiririra 63% ye kushanya munharaunda kuShopify zvitoro. Nhamba iyi inosiya mamwe mapuratifomu akadai sePinterest, Twitter, YouTube uye Reddit kure kumashure.
Main social network eEcommerce uye zvakanakira zvavo
1 Facebook
Facebook, pasina kupokana, imwe yemapuratifomu ane simba. Haisi chete iyo social network ine vashandisi vanoshanda zvakanyanya, asi zvakare ine maturusi epamberi emabhizinesi akadai seFacebook Bhizinesi, Facebook Ads uye mubatanidzwa wakakwana neEcommerce.
- Featured Industry: Makambani ane chekuita nekutora mifananidzo, mitambo uye zvekushandisa zvemhuka zviri kuita nemazvo.
- Buy button: Ichi chinoshanda chinodzosera vashandisi zvakananga kungoro yekutenga. shopping zvechitoro chako online.
Dzidza maitiro ekugadzira bhizinesi peji paFacebook.
2. Pinterest
Inozivikanwa nezvayo zvinoonekwa zvemukati, Pinterest yakanakira maindasitiri senge dhizaini, fashoni, uye yekushongedza imba. Sezvineiwo, 75%. Antiques uye Collectibles Orders inobva papuratifomu iyi.
- Mabhodhi ekuona: Vashandisi vanogona kuchengetedza mazano kumabhodhi, vachiwedzera mukana wekutendeuka.
- Mutengo wepamusoro wekushandura: Inogadzira kutengesa kwakaenzana kupfuura mamwe ma network.
3 Instagram
Inorindwa neFacebook, Instagram inotarisa pane zvemhando yepamusoro zvinoonekwa zvemukati. Iine vanopfuura bhiriyoni vanoshandira vashandisi, isarudzo yakanakisa yemhando dzine chekuita nefashoni, gastronomy uye mararamiro.
- Segmentation: Yakakwana yekusvika kune vateereri pakati pe18 ne34 makore ekuzvarwa.
- Instagram Shopping: Yakanakira kuratidza zvigadzirwa uye kuenda nazvo ku kutenga mumatanho mashoma.
Tarisa pano iwo akakodzera zviyero zvemifananidzo yako pa Instagram.
4. YouTube
Seye online vhidhiyo hofori, YouTube yakanakira mabhizinesi anoda kutaura nyaya dzemhando uye kuratidza zvigadzirwa demo. Pamusoro pezvo, mavhidhiyo akaburitswa anoiswa otomatiki neGoogle, achivandudza yako kuoneka.
- Featured Industry: Zvigadzirwa zvedhijitari, tekinoroji uye dzidzo.
- Nguva inokurudzirwa: Pakati pe2 uye 5 maminitsi ekuchengetedza zvakakwana.
5. Tik Tok
Iyi inobuda social network yakawana pasi pakati pevateereri vechidiki. Makambani ari kutsvaga kugadzira zvemukati kuti aende kuhutachiona akawana chimbambaira chegoridhe muTikTok kugadzira Kubatana.
- Kudyidzana kukuru: Yakakwana kune mitsva uye yakajairika mhando.
- Kuzivikanwa: Vanopfuura 500 miriyoni vanoshanda pasi rese.
6. Twitter
Twitter yakanakira senzira yebasa revatengi uye yekuparadzira nhau dzinokurumidza. Kunyangwe iine vashandisi vashoma pane mamwe mapuratifomu, kugona kwayo kuenda kuhutachiona content Hazvienzaniswi.
Zano: Tumira pakati pe5 ne10 Tweets majenari kuchengetedza huvepo hunoshanda.
Kukanganisa kwakajairika kana uchishandisa social media
Kuti uwane kubudirira pasocial media, zvakakosha kuti udzivise zvikanganiso zvakajairika. Zvimwe zvacho zvinosanganisira:
- Oversaturation: Kutumira nguva dzose kunogona kukanganisa vateveri vako.
- Rega metrics: Zvakakosha kuongorora nhamba kugadzirisa mazano ako.
- Usapindirana: Gara uchipindura kune shamwari dzako mhinduro uye mameseji. vateveri.
Maitiro akanakisa eCommerce pasocial network
Heano mamwe akakosha maitiro ekuwedzera ROI pane yako masocial campaigns:
- Gadzirisa ads ako: Mharidzo dzakanangidzirwa kune chaivo vateereri dzinounza kubatana kukuru.
- Sanganisa organic uye yakabhadharwa zvemukati: Wedzera kusvika kwako nekushandisa nzira mbiri.
- Tarisa mafambiro: Chinja zvirimo kuti zvienderane nezviri kuitika.
- Ita bvunzo dzeA/B: Edza kuti uwane mazano anoshanda zvakanyanya.
Rangarira kuti kupera kwevhiki kazhinji haashande pakutanga zvigadzirwa pasocial media, sezvo maodha anowanzo kuderera ne10-15%. Naizvozvo, ronga kutanga kwako zvine hungwaru mukati memazuva ebasa.
Kushandisa zvakanaka social media kunogona kuita mutsauko pakati pekubudirira uye kukundikana kwebhizinesi rako repamhepo. Isa nguva mukunzwisisa kuti ndeapi mapuratifomu anonyatso kuenderana nemhando yako uye zvipira kuedza kugadzira zvinokwezva zvemukati uye zvinoenderana nevateereri vako.