Kutengeserana paindaneti kuchiri dambudziko kumabhizinesi madiki mazhinji ekuEurope, asi misika iri kutanga kuchinja izvozvo. Sekureva kweTemu's 2026 Small Business Study, imwe chete pamakambani mana ekuSpain anotengesa papuratifomu iyi inototengesa zvigadzirwa zvayo kune dzimwe nyika , nhamba inogona kusvika 60% kana avo vari kugadzirira kuwedzera kwenyika kana kuronga kutora danho iroro munguva pfupi vakabatanidzwa.
Ongororo iyi, yakaitwa pakati paChikumi naChikunguru 2026 nevatengesi vemunharaunda vanopfuura 150 muSpain, Germany, France, Italy, Poland, neUnited Kingdom, inoratidza kuti 52% yevatengesi vekuSpain vakawedzera katalogu yavo yezvigadzirwa, imba yekuchengetera zvinhu, kana vashandi kubvira pavakatanga kushandisa puratifomu iyi . Uyezve, 80% yakagamuchira odha yavo yekutanga mukati mevhiki yekutanga, uye inenge hafu yakatanga kutengesa mukati mezuva rimwe kusvika matatu. Ruzivo urwu runopesana zvakanyanya nechokwadi chebhizinesi reEurope, uko 24% chete yemakambani ane vashandi vanosvika gumi vanotaura nezvekutengesa online, uye 9% chete vanoshandisa misika.
Kutengesa paindaneti kuchiri tsika yevashoma pakati pemabhizinesi madiki ekuEurope.
Mushumo waTemu unounganidza mhinduro kubva kumabhizinesi madiki nepakati (SMEs) munyika nhanhatu dzemuEurope, uye kambani iyi yakaona zvipingamupinyi zvitatu zvinogara zvichidzokororwa zvinokanganisa kushandiswa kwemabhizinesi madiki mudhijitari : kuoma kwekushanda, mitengo, uye kushaya rutsigiro rwakananga. Zvipingamupinyi izvi zvakaonekwa mushure mekuita misangano inopfuura zana nemasangano emabhizinesi, makamuri ekutengeserana, uye ma network emakambani muEurope yese.
Pakati pevatengesi vekuSpain vakabvunzurudzwa, vanopfuura 54% vainyanya kukoshesa kuva nerutsigiro rwakasiyana nevamwe kuti vatange uye vagadzirise maitiro avo ebhizinesi. Kutarisa uku kwave chinhu chinosiyanisa vanhu vazhinji vanozvishandira vari kutarisana nemusika wepasi rose kekutanga.
Kunyange hazvo mabhizinesi achiri nekushomeka kwehuwandu hwevatengi pamatanho aya, kudiwa kuri kupararira pakati pevatengi. Sekureva kweEurostat, 78% yevashandisi veinternet muEuropean Union vakatenga zvigadzirwa kana masevhisi online mugore ra2025 , zvichiratidza kusawirirana kuripo pakati pezvinopihwa zvedhijitari zveSMEs nemaitiro ekutenga evagari.
Nyaya dzekubudirira: kubva kuAlbacete kuenda kuLogroño
Chidzidzo ichi chine mienzaniso yakati wandei inoratidza kuti puratifomu iyi iri kubatsira sei mabhizinesi madiki, echinyakare kuti abudirire pabasa redhijitari. Imwe yenyaya dzakakurumbira ndeyeRecamania, kambani yemidziyo yemidziyo inotungamirwa nemhuri kubva kuAlbacete iyo yave ichishanda kwemakore anopfuura makumi mana asi yainetseka kuti ivepo online. Yakavhura chitoro chayo chepamhepo paTemu munaKurume 2025 uye yakasvika kune vanotenga vanopfuura zviuru zvina pamwedzi , zvichiita kuti isimbise nzvimbo yayo yekuchengetera zvinhu nemapoka ekutonga kuti igadzirise basa iri.
Mumwe muenzaniso iEl Rey del Fruto Seco (Mambo weMichero Yakaomeswa), bhizinesi rinotungamirwa nemunhu anozvishandira muAlicante, uyo anotarisira kusarudzwa kwezvigadzirwa, kuchengetwa, uye kutumira. Chitoro chake chinopa mhando dzinosvika mazana maviri dzenzungu, michero yakaomeswa, uye zvinonhuwira, uye chakaunganidza zvinhu zvinodarika zviuru gumi nezvitatu zvinotengeswa pachikuva ichi , chaanotsanangura senzira yake iri kukura nekukurumidza.
MuLogroño, Frikishop, bhizinesi remhuri rinoona nezvezvinhu zvinounganidzwa, rakatengesa zvinhu zvinodarika 18.000 munyika dzakasiyana-siyana dzemuEurope uye rakawedzera mari yaro ne30% gore negore kubvira pavakabatana nepuratifomu iyi. Muvambi wayo, David Vidal Criado, anoti puratifomu iyi yave nzira yavo yekutengesa iri kukura nekukurumidza uye anoronga kuwedzera vashandi vavo kuti vagadzirise mwaka weKisimusi.
34% yevatengesi vekuEurope vasvika kumisika mitsva
Munyika nhanhatu dzakaongororwa, 34% yemabhizinesi ari kushanda muEuropean Union akataura kuti akatanga kutengesa mumisika yepasi rose yaakanga asati amboshandisa . Uyezve, hafu yakati yakawedzera kugona kwayo kushanda, yakahaya vashandi, kana kuti yakatora matanho ese ari maviri kubva payakapinda mupuratifomu iyi.
Temu yakabvumidza mabhizinesi emuno ekuEurope kutengesa kubvira muna 2024 uye parizvino ine chirongwa chayo chevatengesi mumisika inopfuura makumi matatu nemashanu. Puratifomu iyi inoti haibhadharisi mari yekunyoresa kana kuisa zvigadzirwa mumazita uye inobatanidza kubhadhara, logistics, manejimendi mushure mekutengesa, uye maturusi ekuongorora kuderedza mutoro webasa pakushanda munyika dzakawanda.
Musika uyu hausi kungori puratifomu yemabhizinesi matsva, sezvo 43% yevatori vechikamu vanga vachishanda kwemakore anopfuura gumi vasati vatanga chitoro chavo chepamhepo . Kune 75%, Temu inomiririra imwe nzira yakakosha kana kuti sosi yavo huru yekutengesa, kunyangwe chidzidzo ichi chisingape nhamba yemari inowanikwa, purofiti, kana mupiro wepuratifomu kumari yese inowanikwa.
Kutengeserana kwezvinhu kwave chimwe chezvinetso zvikuru kumabhizinesi madiki ari kuda kuwedzera mabasa avo pasi rose. Mushumo uyu, uchitaura nezve data reOECD, unoratidza kuti mari yekutengeserana inodarika miganhu inogona kusvika 50% yakakwira kupfuura mari yekutengeserana kwemuno, kunyangwe mukati meEuropean Union. Kumakambani ane zvivakwa zvidiki, mutsauko uyu unogona kukanganisa kupinda kwavo mumisika mitsva.
Mumamiriro ezvinhu aya, Temu anoti anoshanda nekambani ine vanhu vanopfuura 150 vanoendesa zvinhu kuEurope, kusanganisira vashandi gumi vepositi munyika. Puratifomu iyi inofungidzira kuti kambani iyi inogona kuchengetedza mari iri pakati pe30% ne40% pamigwagwa yakasiyana-siyana, kunyangwe iyi iri fungidziro yekambani pachayo.
Chekupedzisira, data reongororo iyi rinoratidza kuti kupinda mumatanho matsva ekutengesa kuri kukanganisa zvakananga kugona kwemakambani akaongororwa, kunyanya kana kuwedzera kweodha kuchibatanidzwa nekuwedzera kune dzimwe misika yeEurope. Kubatanidzwa kwekutenga vatengi nekukurumidza, rutsigiro rwemunhu oga, uye maitiro akareruka ekushanda kuri kuita kuti makambani mazhinji eSpain aite danho iro kusvika pari zvino rairatidzika kunge rakachengeterwa makambani makuru.