Spain muNyika Yepamusoro makumi maviri eCommerce: Kukura uye Maonero

  • Spain iri pachinzvimbo chegumi nesere munyika eCommerce chinzvimbo nekukura kwegore negore kwe18%.
  • Iwo makomputa, fashoni uye zvemagetsi zvikamu zvinotungamira kutengesa pamhepo munyika.
  • 60% yekutenga kwedhijitari kunoitwa kuburikidza nenharembozha, zvichiratidza kusimuka kweMobile Commerce.
  • Sustainability, cybersecurity uye hungwaru hwekugadzira zvinhu zvakakosha zveramangwana reSpanish eCommerce.

Spain mune 18th chinzvimbo chenyika dzine mukurumbira muCommerce

Spain inoramba ichimira seimwe yemisika inoyevedza yekutengeserana kwemagetsi pasi rese, ichitora 18th nzvimbo munyika dzine simba zvakanyanya muCommerce, maererano nemushumo Global Retail eCommerce Index 2015, yakagadzirwa nekambani ine mukurumbira yekuAmerica yekubvunza mazano PA Kearney. Neavhareji zvibodzwa padyo nemapoinzi makumi mana, musika weSpanish uri kuwana nzvimbo mune iyi indasitiri inogara ichikura.

Kusimuka kwe eCommerce muSpain

Mumushumo wegore rapfuura, Spain yakatadza kuzvimisa pakati penyika makumi matatu dzinotungamira mukutengeserana kwemagetsi. Nekudaro, parizvino haina kungopinda murondedzero, asi inotora nzvimbo yakasimba nekuda kwekuedza kwemakambani emuno nevamabhizinesi. Kukura uku inoratidza inogona 20% kuwedzera kwepagore muSpanish e-commerce, iyo inoisa nyika pamwero wehofori dzakaita seUnited States, iyo inotungamira nefungidziro ye22%.

Zvakakosha kusimbisa kuti maererano nekufungidzira, kutengesa kwegore negore kuSpain kunotarisirwa kuramba kuchikura pamwero we 16% mumakore mashanu anotevera, ichiwedzera kusimbisa chinzvimbo chayo pamepu yepasirese e-commerce.

Mike Moriarty, mudiwa kuAT Kearney uye mumwe wevanyori vekudzidza, anodaro "Kukwira kwekutengeserana kwemagetsi kwaunza zvinetswa: kune vese vanogovana vane hunyanzvi hwepanyama uye neakasiyana edhijitari chete. Ivo vari kudzidza kuti ramangwana reindasitiri harisi redhijitari chete, asi kuti chipo chekugadzira chinodiwa chinobatanidza online uye zvekutenga zvemuviri ».

Kune rake divi, Hana Ben-Shabat, zvakare mudiwa wezano rekubvunza pamwe nemunyori webhuku, anopedzisa achiti "Ma brand ari epasirese nechikonzero: masisitimu avo, zviyero uye ruzivo rwematunhu zvinovamanikidza kusundira miganhu yavo zvishoma mberi". Uye ndiko kusarudza kwekuisa zvinangwa zvako, sekureva kwaBen-Shabat, "Iyo chete nzira yekutora mukana wekutengesa zvazvino uye mikana yekukura purofiti".

Mhedzisiro yepasirese: vatungamiriri vepasi rose eCommerce

Iyo 2015 Global Retail eCommerce Index 2015

IUnited States neChina dzinotungamirira pasi rose eCommerce market; Nekudaro, iyo United Kingdom inomira kunze nekusvika pachinzvimbo chechitatu. Germany, France neSouth Korea zvakare dzine zvinzvimbo zvakatanhamara, nepo nyika dzakaita seRussia neBelgium dzichiratidza kufambira mberi kwakanyanya nekuda kwemaitiro matsva anoitwa mumisika yavo yedhijitari.

Iwo akanyanya kupesvedzera zvikamu muSpanish zvemagetsi commerce

MuSpain, zvikamu zvakadai komputa, zvemagetsi uye fashoni Ivo vanotonga online kutengesa. Kune rimwe divi, mapoka ari kusimukira akadai separapharmacy uye floristry anoratidza kukwikwidza kwakanyanya, kunyangwe achimiririra chikamu chidiki chehuwandu hwekutengesa huwandu.

Nezve mapuratifomu anoratidzwa, Amazon, El Corte Inglés uye Fnac Vanotungamira kutengeserana kwemagetsi munyika. Nekudaro, zvikamu zvakaita sechikafu hazvisati zvawana zvakakosha kupinda, kunyangwe nekuwedzera kwezvitoro zvikuru zvepamhepo.

Kushandisa simba nezera uye kutenga maitiro

Vatengi vari pakati pemakore gumi nematanhatu kusvika makumi matatu nemashanu ekuzvarwa vanomiririra chikamu chepamusoro chevatengi vepamhepo muSpain. Mukati memhando iyi, zvigadzirwa zvakakurumbira ndizvo fashoni, mimhanzi, mabhuku uye tekinoroji.

Kufambira mberi kweMobile Commerce

Kutengeserana kwenharembozha kwakaratidza kukanganisa kukuru muSpain. Maererano nezvidzidzo zvemazuva ano, zvinopfuura 60% yekutenga kwedhijitari kunoitwa kuburikidza nenharembozha, kumanikidza makambani kuti agadzirise mapuratifomu avo kuti ave nechokwadi chepamusoro mushandisi ruzivo.

Maitiro muSpanish eCommerce

Ramangwana re eCommerce muSpain

Kufungidzira kwe2025 kunoratidza izvozvo kupfuura 70% ye eCommerce transaction Iwo anozoitwa nenharembozha, achisimbisa maitiro azvino. Saizvozvo, zvinhu zvakaita sekuchengetedza uye cybersecurity zviri pamberi kune vatengi, vanotsvaga kuvimba nemhando uye maitiro ehutsika panguva yese yekutenga.

Uyezve, kubatanidzwa kwehungwaru hwekugadzira uye blockchain tekinoroji inovimbisa kushandura chikamu, ichipa yepamberi yemunhu uye nzira nyowani dzekubhadhara dzinowedzera kuvimba kwevatengi.

Spain inotarisana nemukana wakasarudzika wekuzvibatanidza sechiyero mukutengeserana kwemagetsi kwepasirese. Iine nharaunda yakanaka inotungamirwa nekukura digitalization uye hunyanzvi hwekuvandudza tekinoroji, musika uyu unovimbisa kuchengetedza kuwedzera kwayo mumakore anotevera.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
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  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
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