Maitiro Omnichannel Strategies Revolutionize Retail uye eCommerce

  • Omnichannel inobatanidza nzira dzemuviri uye dzedhijitari, kuvandudza ruzivo rwevatengi.
  • Mabhenefiti anosanganisira kuwedzera kuvimbika, inventory optimization, uye kuwedzera kutengesa.
  • Kurishandisa kunoda matekinoroji epamusoro, kudzidziswa uye kuenderera mberi kwekuongorora data.

mukadzi ane computer nenharembozha ane Facebook yakashama

Mazano eOmnichannel akachinja nyika yezvitoro, zvichibvumira vatengesi kuti vasangorarama munzvimbo ine makwikwi, asi kuti vabudirire nekuzadzisa zvinotarisirwa zvemutengi ari kuwedzera kudiwa. Aya mazano anotora mukana wekubatanidza chiteshi paIndaneti y offline NO kupa isina musono, yakasarudzika uye yakatarisana nevatengi-yakatarisana nekutenga ruzivo.

Iko kukanganisa kweomnichannel mazano pakutengesa

Nzira-yekugadzira-yakanaka-pamhepo-kutengesa-hurongwa

eBay yakaratidza zvakawanikwa zve Iwo Omnichannel Mukana, chidzidzo chakaitwa naDeloitte chinoongorora maitiro eCommerce pane zvechinyakare kutengeserana. Maererano nemushumo uyu, omnichannel mazano haangobatsiri chete kutengesa kwemuviri, asiwo anogadzira mikana yakakosha ye kuwedzera la kubhadhara yemhando nemabhizinesi ezvitoro.

Alexander von Schirmeister, mutevedzeri wemutungamiri weBay muEMEA, akatsanangura kuti kuvapo pamapuratifomu akaita seBay kunobvumira vatengesi kuwedzera kuoneka yemhando yako uye tora mukana wepamusoro matekinoroji akadai mobile applications uye mabasa ekuunganidza. Nokudaro, vatengesi havangokwikwidzani pamashoko akaenzana asiwo vanobvisa mikaha pakati pekutengeserana kwemagetsi uye zvitoro zvepanyama.

Omnichannel: Tsanangudzo uye mienzaniso inoshanda

Omnichannel commerce inoreva iyo Strategic integration yezvese kutengesa uye nzira dzekutaurirana dzekambani, ingave yemuviri kana yedhijitari. Kubva nharembozha kunyange masocial network uye pamisika, vese vanoshanda mukuwirirana kugadzira chiitiko chakazara uye chisina musono.

  • Dzvanya & Unganidza: Iyi sevhisi inobvumira vatengi kutenga online uye kutora zvigadzirwa muzvitoro zvenyama. Mienzaniso yakadai sekushandiswa kweiyi nzira muUnited Kingdom yakaratidza kuwedzera kukuru mu kutendeka y kugutsikana yemutengi.
  • Kubatanidza Channel: Mapuratifomu akadai seShopify neAmazon vakamira kunze kwekubatanidza zvitoro zvavo zvepamhepo ne zvinhu zvenyama munguva chaiyo, kufambisa kutenga uye kudzorera maitiro.
  • Zvakaitika kwauri Makambani akaita seStarbucks neSephora vanogadzirisa kudyidzana kwavo nevatengi kuburikidza Apps y CRM advanced, inopa kukwidziridzwa uye kurudziro zvinoenderana nemaitiro data.

Mabhenefiti akakosha ekutora omnichannel

omnichannel kushambadzira

Kuita iyo omnichannel zano kunopa akateedzana mabhenefiti anoenda kupfuura kungowedzera kutengesa:

  • Kuwedzera kuchengetwa kwevatengi: Vatengi vanokoshesa kugona kushandura pakati pezviteshi, izvo zvinosimbisa kuvimbika kwemhando yavo.
  • Maonero evatengi akabatana: Nekubatanidza data kubva kumatanho akasiyana, makambani anogona kupa zviitiko zvemunhu uye kunzwisisa zvakadzama maitiro evatengi vavo.
  • Operational optimization: Kubatanidza inventory uye logistics mumatanho akawanda kwete chete kunatsiridza kushanda zvakanaka asiwo kunoderedza mari yekushandisa.

Tekinoroji uye hurongwa hwekushandisa omnichannel

Kutora zano iri kunoda zviwanikwa zvehunyanzvi zvetekinoroji, maitiro akanyatsotsanangurwa, uye nzira yevatengi-centric. Mamwe matanho akakosha anosanganisira:

  1. Kubatanidzwa kwetekinoroji: Zvishandiso zvakaita seCRM sisitimu uye eventory manejimendi mapuratifomu anovimbisa kuwiriranisa pakati pepamhepo uye offline chiteshi.
  2. Dzidzisa timu: Izvo zvakakosha kuti vashandi vanzwisise uye vatore chikamu mune iyo omnichannel chiono, nekudaro vachipa inowirirana mutengi ruzivo.
  3. Ongorora uye gadzirisa: Monitoring key performance indicators (KPIs) inobvumira makambani kuona nzvimbo dzekuvandudza uye nekukurumidza kugadzirisa kuchinja zvinotarisirwa nevatengi.

Izvi zviito zvinogonesa kuuraya kwakanaka uye zvinobvumira makambani kuti awedzere mabhenefiti eomnichannel mumatanho avo ese ekudyidzana.

Kunyatsobatanidza zano iri kwakakosha kuti urambe uchikwikwidza munyika yakabatana. Nekubatanidza michina yemhando yepamusoro Nemutengi-centric nzira, vatengesi vane mukana wekupa zvisingaenzaniswi zvekutengesa zviitiko uye simbisa kukosha kwayo mumusika unogara uchichinja.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako