Ko kana Facebook, Instagram, TikTok, X (yaimbova Twitter), yakakurirwa nema social network akawanda kudaro? Kana iwe ukavhura eCommerce iwe unoziva kuti imwe yenzira yauchafanirwa kubata nayo masocial network. Asi ndeipi yakanakisa social network yekukwezva vatengi?
Mhinduro kumubvunzo uyu haisi nyore sezvaungafunga chaizvo. Uye hazvina kuomesesa zvekutozoita nharo zhinji. Saka, tingataura sei nezvazvo?
Ndeipi yakanakisa social network yekukwezva vatengi
Mhinduro yekukurumidza yaizova ivo vose. Mhinduro yakaoma inobva.
Imwe neimwe social network yakatarisana nerudzi rwevateereri. Kunyange zvazvo zvingaratidzika kwatiri kuti zvose zvinoshanda kumunhu wose, chokwadi ndechokuti izvi handizvo. Mumwe nomumwe wavo ane vateereri vekutanga ndivo vanoichengetedza uye, mushure memakore mashomanana, izvi zvinogona kuchinja.
Semuenzaniso, mune TikTok, zvakajairika kuti iyi social network itariswe kune vechidiki vari pasi pemakore makumi maviri nemashanu. Asi kubvira gore rapfuura, mavhidhiyo akawanda evakuru akatanga kuoneka, pamisoro yakasiyana, kwete chete zvingangofarirwa nevechidiki.
Izvi zvinoreva kuti iri kuchinja uye, mumakore mashoma, inogona kunge iri social network yevamwe vanhu vakuru uye kupa nzira kune imwe inobuda.
Panyaya ye Ne Instagram, ndeavo vanopfuura makumi matatu kusvika makumi mana avo vava kunyanya kunamatira kune iyi social network.
Uye ndeipi yadzo inokwezva vatengi? Zvakanaka izvo Zvinoenderana nevateereri vauri kutaura navo..
Vateereri vapi ava?
Kana usati wambonzwa nezvechinangwa chevateereri kare, iwe unofanirwa kuziva kuti ndivo vanhu vaunotarisa muCommerce yako. Uye ndizvo, Kana uine chitoro chepamhepo, kana kupa sevhisi, izvi hazvisi zvemunhu wese. Mune mamwe mazwi, kana zvasvika pakuziva waunotengesera, mhinduro haisi yese. Asi havasi vose vachafarira zvaunotengesa.
Muenzaniso wakajeka: fungidzira kuti une toyi eCommerce. Zvakanaka, haugone kutaura kuti unotengesa kumunhu wese, nekuti hachisi chokwadi. Vanhu vasina kuroora vangasada matoyi, uye kana vakadaro, zvichave zvishoma, saka havasiri mutengi wako mukuru. Kune rumwe rutivi, vabereki vevana avo zvigadzirwa zvako zvakanakira ivo vangave.
Nzira yekuziva sei social network ndiyo yakanyanya kunaka
Kubva pane zvatakuudza pamusoro, Imwe neimwe social network ine yakanangana nevateereri, uye iwe unogona kuwana vatengi ipapo kana iwe uchiziva nzira yekumisikidza yakanaka yemagariro zano mavari. Asi chinhu chekutanga chaunoda kuziva kuti ndeupi rudzi rwevateereri mune imwe neimwe.
Saka, munyaya ye Facebook, iwe uchasangana nevanhu vanobva kumucheto kubva pamakore matanhatu kusvika pamasere (ava vanongopfuura hafu yevanhu vari pasocial network), vachiteverwa nevane makore ari pakati pe40 ne64.
Facebook inonyanya kutarisana nekuita kuti brand yako izivikanwe uye kuwedzera yako eCommerce kutengesa. Ndokusaka zviri mukati zvichitarisa zvakanyanya pane zvigadzirwa zvaunazvo muzvitoro zvako. Dambudziko chete nderekuti Facebook inovanza mapeji akawanda ekambani, saka kusvika kune vatengi kwakaoma, kunze kwekunge iwe uchibhadhara uye uchimhanyisa mishandirapamwe.
Kune rumwe rutivi, Instagram inowanzotarisa kune vechidiki vari pakati pemakore gumi nemasere kusvika makumi maviri nemana Ivo vanonyanya kutsvaga zvekukurumidza zvemukati, senge Instagram nyaya kana mavhidhiyo mapfupi. Muchokwadi, kupuruzira kunovaita kuti vapfuure vachipfuura uye vanongopedza masekondi matatu, ino ndiyo nguva yaunofanirwa kubata pfungwa dzavo kana ivo vanozoenda kune zvimwe zvirimo.
Kune Instagram, chinhu chinonyanya kukosha mafoto, asiwo mavhidhiyo. Muchokwadi, ese ari maviri, kunyanya yechipiri, anopiwa kukosha kwekuwedzera, izvo zvinoita kuti vapedzwe uye hutachiona huve nani.
Mune ino kesi, kwaunofanirwa kurwisa zvakanyanya iri muReels uye Nhau. Ndivo vanoshanda zvakanyanya ikozvino.
Nezve YouTube, maererano nedata paInternet, vateereri vakuru pane iyi social network vari pakati pemakore gumi nematanhatu kusvika makumi mana nemashanu. Uye vanopfuura hafu, kunyange zvingaita sezvisingadaviriki, vakadzi.
YeYouTube, izvo zvakakosha zvemukati mavhidhiyo, asi kuti unyatso kukwezva vatengi unovada kuti vaende kuhutachiona, uye zvinoreva kushanda zvakanyanya paSEO uye kuve nemukati zvinokwezva uye zvinofarirwa.
X, kana aimbozivikanwa sa Twitter, Inotarisa kune varume, sezvo 70% yevateereri vari varume. Avo vanoishandisa zvakanyanya vari mu kubva pamakore 25 kusvika 49 okuberekwa.
X yakavakirwa pane zvinyorwa zvine zvinyorwa zvishoma asi zvine mifananidzo inoshamisa. Mukuwedzera, inokurumidza kugutsikana, saka inokurumidza kukanganwika kunze kwekunge ichienda kuhutachiona. Saka ndiyo network yaunofanirwa kuburitsa kanenge nguva dzose kuti uve nekuonekwa. Kana iri vatengi, hongu, inogona kukuunzira, asi iwe unofanirwa kuburitsa yakawanda pairi kuti uiwane.
Kune vateereri vadiki zvikuru, kubva pa10 kusvika kumakore makumi maviri nemapfumbamwe, kune Tiktok, iyo pasocial network iyo, parizvino, ndipo panogara vashandisi vazhinji vakabatana (zvakare nekuda kwekupuruzira kunoitwa pairi, vachipedza zvirimo vasingazvizivi).
Heano zvakare mavhidhiyo anokwezva zvakanyanya kufarira, asi aya, kuti anyatso kushanda, anofanirwa kuve anoyevedza uye enguva pfupi kwazvo. Kunyangwe zvese zvinoenderana, nekuti kune maprofile ane marefu mavhidhiyo akabudirira zvakare. Ehe, haisi iyo inonyanya kushandiswa pasocial network, muchokwadi icho chinzvimbo ndeche Facebook.
Pakupedzisira, ndizvo iyo LinkedIn social network, iyo kunyangwe iri inyanzvi network uye inonyanya kushandiswa kutsvaga basa, chokwadi ndechokuti mabhuku akawanda erumwe rudzi anoonekwa. Muchiitiko ichi, vateereri ve network vari pakati pemakore 25 ne34, vanopfuura hafu yevarume.
LinkedIn haisi yesocial network yaunofanirwa kushandisa kukwezva vatengi, asi kuti ugadzire vanobatika kuti uwane basa. Naizvozvo, pane ese masocial network, iyi ndiyo inogona kukuunzira vashoma vatengi kune yako eCommerce.
Ikozvino zviri kwauri kuti uwane yakanakisa social network yekukwezva vatengi zvinoenderana neCommerce yaunayo uye nerudzi rwevateereri vaunowanzo tengesera.