Madrid. Dia inosimbisa chinzvimbo chayo mumusika weSpanish misa mushure mekunyoresa 5,1% chikamu chemusika munaGunyana, maererano neNielsenIQ data. Nemhedzisiro iyi, kambani inoramba iri pachinhanho chechina padanho renyika uye inosimbisa kufambira mberi kwaitwa muzvikamu zvichangoburwa zvichienzaniswa nezvirongwa zvemitengo yakaderera senge. Amazon Haul muSpain.
Iyo data inofungidzira kuwedzera kwe0,14 points kana ichienzaniswa nemwedzi iwoyo gore rapfuura uye iri padanho repamusoro rekuti brand yanga ichibatanidza kubva muhafu yekutanga yegore, nguva iyo yakashuma kukura pamusoro pe6% uye yakaramba ichiwedzera huremu muchikamu ichi zvinoenderana nehurongwa hwayo.
Chii chiri kufambisa kugovaniswa kwemusika
Evolution inovimba nesimba re proximity model Iyo ketani inotariswa pane zvitoro zvevavakidzani uye yakatarisana nekutenga kwemazuva ese. Iyi nzira, yakasanganiswa neyakanyanya nyore uye inowanikwa yekutenga chiitiko, yakasimbisa kudzokorora uye zvinodiwa nevatengi.
Imwe kiyi lever yanga iri iyo kuenderera mberi kwekuvandudzwa kweassortment, ine tarisiro yakakosha kumapoka ezvekudya zvitsva uye kusarudzwa kwemhando dzepasirese dzevagadziri vemhando dzinoenderana nemhando yedu. Chinangwa ndechekupa bhasika rinokwikwidza uye rakaenzana kune marudzi ese edzimba.
Iyo kambani inosimbisa kuti simba iri rinosimbisa tarisiro ye2025-2029 Strategic Plan, iyo inotumirwa kune kukura zvine pundutso uye kusimbisa nzvimbo yaDia mumisika kwaanoshanda, neSpain seyake huru.
Yakavandudza yako brand uye tarisa pane zvitsva zvigadzirwa
Mushure memakore mana maitiro, brand yapedza kuvandudzwa kwakazara kweiyo brand yayo, iyo zvino ine mareferensi 2.400. Ongororo yekubika uye magadzirirwo akatarisana nekuvandudza mhando, ndichivimba nevatengesi vepanzvimbo kuve nechokwadi chekutevera, kutsva uye kuswedera.
Kuita kweiyo inonzi "New Dia Quality" inoratidzwa mukuti zvigadzirwa izvi inomiririra 58% yebhasiketi rekutenga, chokwadi chinoratidza kugamuchirwa kwakanaka nevatengi uye kukwikwidzana kwechikumbiro.
ari zvigadzirwa zvitsva Ivo vanoita basa repakati mune nyowani chitoro zano: mwaka michero nemiriwo, hove nenyama yerudzi rwenyika, pamwe nekubheka, kugadzira chinopihwa chinoda. kugarisa kunaka uye kuswedera Zuva nezuva.
Omnichannel uye kuvimbika sevatyairi
Zvichienderana nekuvandudzwa kwezvitoro zvayo zvemuviri, Dia yakamhanyisa chiteshi chayo chedhijitari. Yayo e-commerce sevhisi inotova 84% yehuwandu hweSpain, kusanganisira mamirioni mana vagari mumakanzuru ane vanhu vasingasviki zviuru gumi, izvo zvinowedzera kusvika kweiyo modhi yepedyo.
Chirongwa chekuvimbika Club Dia ine nhengo dzinosvika mamirioni matanhatu MuSpain, chigadziko chinokutendera kuti ugadzirise kukwidziridzwa, kuvandudza kukosha kwekukurudzira uye kuchengetedza kukura kwehupenyu nekuvimba nematurusi ekukwezva vatengi vatsva senge. ReferralCandy.
Chengetedza network, kuwedzera uye kuvandudza kushanda
Iyo kambani ine zvakatenderedza 2.340 zvivakwa muSpain uye haafanoona imwezve divestment, apedza kugadzirisa network mumakore achangopfuura. Muna 2025, Dia ine chinangwa chekuvhara gore ne 90 kuvhurwa, nhanho inokurumidza kupfuura yakarongwa pakutanga uye inoenderana nezvinangwa zve2025-2029 chirongwa.
Mundima yekushanda, mureza unogadzirira mari yakakosha mumutsara wekunyoresa mari, vane vatyairi vakarongerwa 2026 uye purogiramu yekuvandudza ye 2027 uye 2028. Kambani iri kudzidza maitiro ekuzvishandira, kunyange zvazvo isingafungi ivo mbiru huru yekukura.
Pamwe chete neizvi, Dia iri kufambira mberi mukuwedzera mapoka akadai ndiro dzakagadzirirwa, nechipo chiri pasi pekuvandudzwa icho kambani inoronga kuwedzera kuti ipindure kune mitsva yevatengi maitiro. Uyezve, kubatana ne BP pazviteshi zvebasa, chirongwa chinopindirana mukuwedzera kwezvitoro zvinoenderana nekuvimbika kuwirirana.
Iine aya mavheji - kuswedera, yakagadziridzwa assortment, kukwidziridzwa kweiyo brand, digitalization uye kuwedzera - iyo ketani inochengetedza yayo 5,1% chikamu uye inosimbisa yayo. nzvimbo yemakwikwi mumusika unowedzera kudiwa, uchivimba nechikumbiro chakagadzirirwa kutenga zuva nezuva uye capillarity yetiweki yayo.