Amazon iri kuramba ichiita zvinhu zvakasiyana-siyana panguva imwe chete. Kunyange hazvo masheya ayo akawedzera simba mushure mekusvika padanho rekutsigira tekinoroji, kambani iyi yakasimbisa kuti bhizinesi rayo rekushambadzira riri kuwana mukurumbira mukati mepuratifomu yayo, kuti mari yayo musimba rinogona kuvandudzwa muSweden iri kusvika pa gigawatt imwe chete, uye kuti kutonga kwayo muSpain kuchiri kwakasimba, kunyangwe makwikwi ekuChina ari kuwana mukurumbira. Zvese izvi zvinopa mufananidzo wehofori isingangotengesi zvigadzirwa chete, asiwo nzvimbo, data, uye simba.
Maitiro eAmazon anotarisana nekuwedzera purofiti yemamiriro ayo ezvinhu. Pane kuvimba nevanhu vechitatu kuti vaise zviziviso, kambani iri kuchinja chikamu chiri kukura chekushambadzira kwayo kuenda kuzvitoro zvayo zvedhijitari, uko vatengi vatove nechinangwa chekutenga. Sekureva kwedata kubva kuSensor Tower, muhafu yekutanga ya2026, 56% yezviziviso zveAmazon zvakagadzirwa mukati mewebhusaiti yayo neapp, nepo 44% yasara yakaparadzirwa pamapuratifomu ekunze. Walmart iri kuitawo shanduko iyi, kunyangwe zvakanyanya: kushambadzira kwayo panzvimbo kwakakwira kubva pa17% kusvika pa44% mugore rimwe chete.
Kushambadza senzira yekuwedzera purofiti
Kuchinja uku hakusi kungoerekana kwaitika. Kushambadzira kwave imwe yenzira huru dzekuwana mari muAmazon , zvichiwana $19.800 bhiriyoni muchikamu chechipiri chegore, kuwedzera kwe26% gore rega rega. Kukura uku kunobatsira kuwedzera mari inoshandiswa muNorth America nepasi rose. Chinhu chikuru ndechekuti kushambadza kunoiswa papuratifomu kunoshandisa chinangwa chekutenga kwemushandisi uye data remunhu wekutanga, chimwe chinhu chisingagoni kutevedzera mapuratifomu ekushambadzira echinyakare.
Zvisinei, njodzi iyi iri kukurira mutengi. Zvigadzirwa zvakawanda zvinotsigirwa zvinogona kuwedzera mikana yekutenga, uye kana mari inoshandiswa nevatengi ikanonoka, vashambadziri vanogona kufunga kaviri vasati vatenga nzvimbo idzodzo dzekushambadzira. Kunyangwe zvakadaro, Amazon yatove ichitonga kushambadzira kunosvika 60% muUnited States, kunyangwe musika wese wakadzikira ne17% muhafu yekutanga yegore.
Simba rinodzokororwa: Kupisa kweAmazon kwakasimba
Zvichakadaro, kuNorthern Europe, Amazon iri kuramba ichiwedzera huwandu hwayo hwemagetsi asina tsvina. Kambani iyi yakasaina zvibvumirano zvitsva zvina zvekutenga magetsi emhepo muSweden , zvichiita kuti mapurojekiti ayo ese munyika asvike mapfumbamwe uye kuwedzera ma megawatts 985, angangoita gigawatt imwe chete. Mapurazi makuru emhepo matsva iFageråsen, ane 132 MW, mudunhu reDalarna, iro riri kuvakwa parizvino. Mamwe matatu, Boarp, Dållebo, naFågelås, atove kushanda uye anowedzera mamwe 67 MW.
Zvibvumirano izvi chikamu chechipikirwa cheAmazon chekuchinja mamiriro ekunze, icho chine chinangwa chekuzadzisa kuburitswa kwemhepo isina kabhoni panosvika gore ra2040. Kambani iyi inoti yakatoisa mari mumapurojekiti esimba anopfuura mazana manomwe asina kabhoni pasi rose, ane simba rayo rose rinodarika 40 GW. MuEurope, kune mapurojekiti anopfuura mazana maviri nemakumi matanhatu ane simba remagetsi rinodarika gumi GW. MuSweden, Amazon ndiyo yaive kambani yakakura kutenga simba rakachena panosvika gore ra2025, uye kambani iyi inoti zvibvumirano izvi hazvingogumiri pakuzadzisa zvinodiwa zvayo chete asiwo zvinogadzira mabasa emunharaunda uye zvinobatsira nharaunda dziri mumapaki aya.
Spain: Hutungamiriri hwezvinhu zviri kumanikidzwa
Mumusika wekuSpain, Amazon ichiri mambo wekutumira zvinhu, asi haisisiri yega. Sekureva kweCNMC (National Markets and Competition Commission), 47,8% yemapakeji akaunzwa muna 2025 akatengwa kubva kuAmazon , nepo mapuratifomu ekuChina akaita seTemu, Shein, AliExpress, neMiravia atove ne24,7% yehuwandu hwezvinhu. Gore rapfuura, vashandi vekuChina vaingove ne7%. Uku kukura kukuru, kunokonzerwa neodha dzakachipa uye kuwanda kwemapakeji madiki, ayo zvino anosvika maviri pazvikamu zvitatu zvekutumira.
European Union yapindura neinodaidzwa kuti 'mutero weShein,' mutero wemaeuro matatu pakutumira zvinhu zviri pasi pe150 euros wakatanga kushanda musi wa1 Chikunguru. Brussels inofungidzira kuti 97% yemapakeji emamiriyoni gumi nematanhatu anosvika muEurope zuva rega rega haana kukosha zvakanyanya, uye mutero mutsva uyu une chinangwa chekumisa kupararira uku. Panguva iyi, Amazon inoramba ichizvipira kuSpain, ine vashandi zviuru makumi matatu, nzvimbo dzekutakura zvinhu makumi mana, uye zvivakwa zvehurongwa hwekutakura zvinhu zvinomiririra mari inosvika mabhiriyoni makumi maviri nemashanu emaeuro mumakore gumi nemashanu.
Kambani iyi yakavawo nevhiki yakanaka pamusika wemasheya. Migove yeAmazon yakakwira ne3,97% kusvika pamadhora mazana maviri nemakumi matanhatu nematanhatu nemakumi mana nematatu (266,43) mushure mekunge Evercore ISI yakwidza mutengo wayo kusvika pamadhora mazana matatu nemakumi mashanu nemashanu (355), ichiti zvishandiso zvehungwaru hwekugadzira zviri kukurudzira kutenga mubhizinesi rekutengesa. Kudzoka kwemutengo uyu kwakauya mushure mekunge masheya asvika padanho rakaderera kubva muna Chikunguru, pamadhora mazana maviri nemakumi mashanu nemashanu (255,02), uye akawana rutsigiro paavhareji yemazuva makumi mashanu (50-day moving average). Vaongorori vanoratidza kuti chinangwa chinotevera ndechekukwira pamusoro pemadhora mazana maviri nemakumi manomwe nerimwe (271,11), izvo zvaizovhura mukana wekuyedzwazve kwemadhora mazana maviri nemakumi masere nematanhatu (287,20).
Muchidimbu, Amazon inosanganisa simba rayo mukutengeserana kwepamhepo nekusiyana-siyana kwezvinhu mukushambadzira, simba rinodzokororwa, uye logistics. Kambani iyi haingotengesi zvigadzirwa chete; inotengesawo zvivakwa zvinoita kuti zvikwanisike. Uye kunyangwe makwikwi ari makuru, kunyanya kubva kuChina, Amazon ichiri nebhenefiti yakajeka: kugona kwayo kushandura kudzvanya kwese, kutsvaga kwese, uye kutumira kwese kuita mukana webhizinesi.
