Zvinoenderana neavo vane chekuita nharembozha yekubhadhara MYMOID, 93% yevashandisi veSpanish smartphone vaizoshandisa nharembozha yavo kutenga uye kubhadhara zvakananga kubva kumakatalogu, kushambadzira kana marquees. Izvi zvinoreva kuti, kumakambani, kuiswa kwebhadharo kuburikidza nenhare kunogona kuwedzera zvakanyanya iyo kushambadzira purofiti and the catalog shopping.
Zvinoenderana neMYMOID, izvi nzira yekubhadhara ine mikana yakawanda, kusanganisira kugona kutengesa nemutengo wakaderera wekushandisa, kuderedza nguva nekuvandudza chimiro chekambani. Zvaizongodiwa chete gadza nhare yekubhadhara nhare uye wedzera kodhi mune edition yeaya mafomati kuti awedzere kutengesa nzira uye kubvumira makambani kusvika kune yakakura nhamba yevanogona kuve vatengi. Izvi zvinoderedzawo mitsetse muzvivakwa nekupa dzimwe sarudzo dzevashandisi kuti vatenge.
Kukanganisa kwekubhadhara kwenharembozha pane maitiro evatengi
Kugamuchirwa kweiyi nzira ye mubhadharo kuburikidza nharembozha Haisi kungorerutsa maitiro emabhizinesi, inobatanidzawo mamwe maitiro echizvino-zvino ayo anowedzera kushambadzira uye mikana yekusimudzira: akadhindwa kana edhijitari makatalog, anodyidzana ads, subway kushambadzira, pakati pezvimwe. Aya mafomati ane simba rekutora tarisiro yevashandisi kuti vatenge munzvimbo dzavo, kazhinji inotungamirwa nesarudzo yekukurumidza nekuda kwekuwanikwa kwezviri mukati.
Kana mushandisi akakwanisa kutenga panguva iyoyo kubva kushambadziro, senge QR kodhi panzvimbo yekuvanda bhazi, fungidziro yekutenga yaizoshandiswa uye mutengi anonzwa kugutsikana nekureruka kwekuita. Sekureva kweMYMOID, mhinduro idzi hadzingo wedzera kutengesa kwekufungidzira, asi zvakare kugadzira chiitiko chakanaka kune mutengi.
Kukura kwem-commerce muSpain
Kukura kwem-commerce (mobile commerce) muSpain kwave kushamisa mumakore achangopfuura. Zvinoenderana nezvidzidzo zvenguva pfupi yapfuura, zvinopfuura makumi manomwe muzana zvekutenga online munyika zvave kugadzirwa kubva kunharembozha. Kuwedzera uku kwakapikisa makambani kuti akwidze mapuratifomu avo enhare, zvichiita kuti zvive zvakakosha kuti ive nechokwadi chekusagadzikana uye chakareruka chiitiko kune vatengi vavo.
Kubva pazvishandiso zvakaita seNFC kuenda kukubhadhara kamwe chete, kufambira mberi kwetekinoroji kuri kuita kubhadhara kwenharembozha chinhu chakakosha mupasi rose e-commerce landscape. Kune bhizinesi, izvi zvinoreva unlimited mikana kusvika kune vatengi vatsva, kuvandudza kuvimbika uye kuwedzera kutendeuka.
Mabhenefiti ekubhadhara mbozhanhare kune commerce uye vatengi
Kubhadhara kwenharembozha kunobatanidza akanakisa echinyakare uye edhijitari nzira, kubudirira, kuchengetedzeka uye kuita kwakasiyana-siyana kune ese ari maviri:
- Kune vatengi: Inopa nyore nekudzivisa mitsetse, inofambisa maitiro ekubhadhara uye inobvisa kukosha kwekutakura mari kana makadhi. Kuwanikwa kwayo 24/7 kunovimbisa kuti kutenga kunogona kuitwa chero nguva, chero kupi.
- Zvemabhizinesi: Wedzera shanduko uye gadzirisa inventory zvakanyanya nekubatanidza data rekutengesa. Pamusoro pezvo, maturusi ekuongorora anopihwa nemapuratifomu ekubhadhara seMYMOID anobatsira mabhizinesi kunzwisisa zviri nani vateereri vavo.
Mukuru weMYMOID, José María Martín, anosimbisa kuti mhinduro dzekubhadhara nhare dzakagadzirwa kuti dzibatanidzwe mune chero kuyerera kwekubhadhara, kungave kuburikidza neSMS, push notices kana QR macode. Izvi zvinovandudza kuwanikwa kwesevhisi uye zvinowedzera kuvimba kwevatengi.
Matambudziko ekutengesa mbozhanhare nemakiyi ekuakunda
Kunyangwe zvakanakira, kushambadzira kwenhare kunotarisana nemamwe matambudziko ayo mabhizinesi anofanira kugadzirisa kuti awedzere mabhenefiti ayo:
- Mobile Optimization: Ita shuwa kuti mapeji anotakura nekukurumidza (asingasviki 3 masekonzi) uye anoyevedza uye anoshanda pane madiki skrini.
Nyaya inoenderana:30 Zvikonzero ZveKukwidziridza yako eCommerce yeMobile Commerce - Chengetedzo: Ipa nzira dzakasimba dzechokwadi uye tevedzera pasi rose kuchengetedza data zviyero.
- Technology kubatanidzwa: Shandisa maficha akadai augmented reality, advanced personalization, uye push notices kupfumisa chiitiko chekutenga.
MuSpain, zvikamu zvakaita sefashoni, zvemagetsi uye chikafu zvakakurumidza kutora zvigadziriso zvenhare, zvichiratidza mienzaniso mitsva senge Inditex uye maitiro ayo kune omnichannel. 
Kupesvedzera kwenharembozha pamaitiro ekushambadzira
Kuwedzera kwekushandiswa kwemafoni efoni hakuna kungoshandura kutengeserana, asiwo matanho ekutsvaga yemhando. Kubva kushambadziro dzekudyidzana kuenda kukusimudzira kwakasarudzika kwenharembozha, makambani akawana nzira nyowani dzekubatanidza uye kuchengetedza vashandisi vawo.
Semuenzaniso, kushandiswa kwemakodhi eQR hakungogadziri ruzivo rwevashandisi nekupa rumwe ruzivo, asi zvakare kunobvumira makambani kuyera kuita kwemacampaign avo munguva chaiyo. Saizvozvo, musanganiswa wesocial network uye zvishandiso zve geolocation inofambisa mamwe anonangwa uye anoshanda ekushambadzira mishandirapamwe.
Maitiro ekufambisira mberi kugamuchirwa kwekubhadhara kwenharembozha
Kuti arambe achikwikwidza, makambani anofanirwa kuisa mari mukugadzira intuitive uye inoshanda maapplication, pamwe nekugadzira zviitiko zvemunhu. Kuve nechokwadi chekubatanidza nemapuratifomu ekubhadhara akachengeteka uye akavimbika kwakakosha kupa kuvimba kune vashandisi uye kukurudzira mitengo yepamusoro yekutendeuka.
Kutengeserana kwenharembozha hakusi kungopfuura; Ndiyo ramangwana rekutengesa. Makambani anotora zvigadziriso izvi, achigara achiisa mutengi pakati pehurongwa hwavo, anove akamisikidzwa zvirinani kutungamira iyi inogara ichishanduka ndima uye kupindura kune kuchinja kudiwa kwemusika.