Yokupedzisira Mobile Analytics report kubva kuCitrix, iyo inoongorora maitiro uye kukanganisa kwezviziviso, mitambo, uye pasocial network yevashandisi, yakaratidza data inonakidza. Pakati pavo, chidzidzo chacho chinoti 40% yenharembozha data vanopedzwa kushanya pasocial network. Chokwadi ichi chinoratidza kukosha kwekugadzirisa mashandisirwo enharembozha, nekuti mashandisirwo ayo ane chekuita nemabasa edu ezuva nezuva.
Iyo Citrix Mobile Analytics Report inopa ruzivo rwakakosha mune iyo nharembozha mushandisi maitiro uye zvinhu zvine hukama zvinotaridza kunaka kwechiitiko (QoE) yemasevhisi enharembozha. Chirevo ichi chinoburitsawo zvimwe data yekufarira, kufanana ne kusvika kweye mobile ads yakapetwa kaviri mugore rapfuura.
Zvinokurudzirwa kukwirisa mashandisirwo enharembozha
Kubva kumushumo wekupedzisira unogona kutorwa mhedziso dzinonakidza izvo zvinobatsira pakugadzira mazano online marketing uye, kunyanya, kune mazano anotarisa pane MobileCommerce. Pazasi pane zvakanakisa:
#1 -Kuwedzera kwekushandisa kwevhidhiyo pasocial network
Kubatanidzwa kwe zvemukati zvevhidhiyo pamapuratifomu se Instagram uye kuiswa kwezvishandiso zvakadai anouya ne Twitter vakachinja nzira yatinodyidzana nayo pasocial network. Parizvino, data yemukati pasocial network yakakamurwa seinotevera:
- 32% mavhidhiyo
- 63% mifananidzo
- 5% zvinyorwa
Ichokwadi kuti iyo zvemukati zvemukati master data kushandiswa kunoratidza shanduko mukati zvido nemaitiro yevashandisi. Uyezve, pamwero wepasi rose, iyo pasocial network kudya avhareji ye 8% yehuwandu hwenharembozha mazuva ese evanyoreri, kunyangwe chikamu ichi chichisiyana zvichienderana neanoshanda uye dunhu.
#2 - Evolution yemafoni ads
ari nharembozha vakawana kukura kukuru, kupeta kusvika kwavo kaviri zvichienzaniswa negore rapfuura. Zvisinei nekuwedzera uku, mafoni ads achiri kumiririra zvishoma pane 2% yehuwandu hwenharembozha diary. Parizvino, ivo vanongoratidzwa kune mumwe muvashandisi makumi maviri.
Citrix anofungidzira kuti vhoriyamu yedata inogoneka Vhidhiyo ads ichawedzera zvakanyanya mumakore anotevera. Izvi zvinokonzerwa nemaitiro akadai seauto-play akaunzwa na Facebook muna 2013, iyo inobvumira kupindirana kwemvura yakawanda pakati pevashandisi uye kushambadzira.
#3 - Kukura kwemitambo yemafoni
Kuwedzera kwekushandisa mitambo yemafoni akaitawo a kukanganisa kukuru mukushandisa data. Maererano neshumo, the 68% yevashandisi Ivo vanozviona ivo "vakapindwa muropa zvishoma" kune imwechete mutambo wenhare, nepo iyo 10% kutamba zuva nezuva. Kukura uku kunokonzerwa nematatu zvinhu zvinokosha:
- Kukurumbira kukuru kwe mitambo yemafoni.
- Kubatanidzwa kwe zvemukati zvevhidhiyo mukati memitambo.
- Kuwedzera munguva yezuva nezuva yakatsaurirwa kune izvi basa.
#4 -Kuwedzera kwekushandiswa kwehutano zvikumbiro
ari health applications vakawana kukosha mumakore achangopfuura. Parizvino, the 52% yevashandisi vanoshandisa maapplication aya zvakanyanya zvichienzaniswa nepavakaadhawunirodha. With the mudziyo boom zvinopfekwa zvakaita seFitbit neNike +, maapplication aya anotarisirwa kuenderera mberi nekupa kune mobile data traffic.
Kuwedzera kwekushandisa pasocial network uye nharembozha dzinounza dambudziko rekudzora iyo kushandiswa kwedatha. Kuita maitiro akanaka kunogona kudzivirira nyaya dzakaita sekupererwa nedata kutenderera kwepamwedzi kusati kwapera. Heano mamwe kurudziro yakakosha:
- Shandisa Wi-Fi yekubatanidza pese pazvinogoneka kudzivirira iyo kushandiswa kusingakoshi ye mobile data.
- Dzima autoplay yemavhidhiyo pamapuratifomu akadai se Instagram, Facebook ne Twitter.
- Gadzirisa maapplication kufanana neWhatsApp kudzima otomatiki kurodha kwemultimedia zvirimo.
- Tarisa kushandiswa data kuburikidza nemasetirwo efoni kana nemamwe maapplication.
Uyezve, mushandisi wega wega anofanirwa kuziva nezve yavo kushandiswa uye sarudza chirongwa chedata chinonyatsokodzera yako zvinodiwa.
Nharembozha yekushandisa data iri kuramba ichikura, inotungamirwa nekukwira kwe pasocial network, the mavhidhiyo and the interactive applications. Izvi hazvingoratidzi kukosha kweanoshanda masevhisi, asiwo kudiwa kwevashandisi kubata nemazvo avo kushandiswa. Chinja mazano Marketing izvi pfungwa Izvo zvakakosha kuti urambe uchikwikwidza mumusika wedhijitari.